The Real Estate Copywriting Blog

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Services for Real Estate Pros - Marte Cliff Copywriting
Thoughts, ideas, insights, and tips on writing for real estate - from a former real estate broker turned real estate copywriter.
RECENT BLOG POSTS
I say – “Down with updates!”I love my computer. I love the Internet and email, but…This morning I created a new page on my website with information about a new prospecting letter set: Prospecting to Newlyweds.All was well until I clicked the button to preview the page. Then I saw that the sidebar...
01/08/2017
Do you list older homes in your community? If so, some of them have a history that could help you sell them. I realize that some people are only interested in “new” and don’t give a hoot about who lived in a home in the past. But those aren’t the people who will buy your late 1800’s or early 1900...
01/06/2017
Everybody talks about the services they provide for their clients. How about telling them what you’ll leave out of your service?For home sellers, you can leave out: The uncertainty of wondering if they listed at the right price. Do this by providing them with an easy to understand, up-to-date mar...
01/04/2017
While working on an agent bio today I wrote the words “invaluable experience,” then wondered if that was correct. After all, the prefix “in” generally means a negative, and I certainly didn’t want to suggest that the experience had no value. The Internet may drive me crazy sometimes when I’m look...
12/08/2016
Should you post to an article sharing site? Back when I first started copywriting, I used EzineArticles.com a lot. At the time, I could usually count on getting at least one inquiry every time I posted a new article.I DID get really frustrated because while those articles are free for anyone to t...
12/02/2016
Insane computer things have been happening this week…On Tuesday morning I turned on the laptop to find that it had gone wild. I tried to write a comment on Active Rain and the page kept closing. Meanwhile other pages were opening and closing and the cursor was bouncing all over. It kept highlight...
12/01/2016
Today’s message is a partial repeat of a blog post I wrote on my website back in 2010, but it’s perhaps even more valid today, as more and more of us recognize the value of adding content to our websites for both SEO and visitor engagement.You probably know that you can borrow or purchase blog co...
11/27/2016
Choosing the Proper Word I have a confession to make. As much as I harp about people learning the difference between here and hear, where and were, advice and advise, etc. there are some words that I can’t seem to keep straight. My usual solution, if I can’t think how to spell a word or which wor...
11/26/2016
Today’s mail brought a message from Wendy Weiss, “The Queen of Cold Calling.” She wrote that many sales people tell her that they do not sell. They don’t want to be labeled as sales people.Why? Because the connotation (to them) is negative. It speaks of manipulation, dishonesty, and lack of ethic...
11/16/2016
Tony Robbins, that famous motivational speaker, said: “If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results.” Perhaps, to some extent and in some careers, that can work. However, in real estate, only parts of it...
11/15/2016
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