Why a Good Story is the New Marketing Standard - 07/12/10 02:02 PM
Do you remember the days when ads would repeatedly push and prod the features of a product in your face? It seems rather quaint doesn't it? These days, readers (and watchers) want something different from their advertising. They want to be engaged and they want to relate to the content they are viewing.

It's called story based marketing and it works exactly as it sounds, by telling a story. Just like everything else you see on the Internet these days, the route to successful marketing has changed a lot with the advent of social media and interactivity. Instead of being … (18 comments)

The One PR Strategy That Always Works: Persistence with a Purpose - 07/12/10 02:00 PM
Okay-so you've got a brilliant, innovative product or service. So what? If no one knows about it, no one cares about it; it may as well not exist. The only solution, everyone seems to agree, is PR. But the best kept secret in the industry? Creating, launching, and completing a successful PR campaign is damn hard work! It takes time, teamwork, and a lot of patience. It also takes persistence-with a purpose.
First, the persistence part: It's easy to write a press release every month and tack it onto your company's website, maybe even throw it out on PRWeb.com. Or to … (3 comments)

To Strike a Branding Balance, Leave Your Ego at the Door - 07/12/10 01:56 PM
Every company and every product has a face behind it. That's how it should be, especially in a business environment that is focused on relationships. With our company, I'm the face of the storytelling division, while Sue is the face for our marketing clients and Nathan is the face of the design division. It's important that we're consistent about this. If I tried to step in and exert my power in Sue's department, it could profoundly damage our relationships with clients and with each other. The same would happen if she suddenly tried to assume command of the story based work … (1 comments)

 
Corey_blake

Corey Michael Blake

Chicago, IL

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