Real estate blog entries tagged with pricing by Richard Weisser, Richard Weisser Retired Real Estate Professional (Richard Weisser Realty)

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pricing: Empirical data or gut feeling? Which do you rely on the most? - 03/08/12 09:51 PM

As a real estate professional, it is my job to know my market and to understand it. And in the course of doing my job, I have seen thousands of homes for sale.
Maybe the number is more like tens of thousands of homes for sale. Rest assured, I have been in a lot of houses that are on the market.
I do a CMA (competitive market analysis) prior to a listing appointment which provides an excellent source of empirical data that can be used to determine a range of pricing.
But the minute I walk into a house, my gut … (14 comments)

pricing: “This house is so nice there must be something wrong with it!” - 02/07/11 11:32 PM

There is something about a deal that seems “too good to be true” that raises our natural defenses and prevents rational or objective decision making.
After all, we are inculcated from youth with the notion that there is no such thing as a free lunch and every seemingly incredible deal is fraught with unseen pitfalls that will rear their ugly heads at some point in the future.
Yet there is no logical reason to summarily discard a property as a purchase option for the mere offense of simply appearing to be too good of a bargain. An offer constructed with … (113 comments)

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