Marketing Tools for REALTORS® - 12/30/07 09:04 AM
Are you ready for business? When you're ready to build your business, you'll need the right tools in your toolbox to build a strong foundation, and to make the job go smoothly. There are literally hundreds (if not thousands!) of marketing tools available to the Small Office/Home Office (SOHO) REALTOR® entrepreneur, … (12 comments)
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Hi, My Name is... - 12/30/07 08:58 AM
If you're a member of a networking organization, chances are that there is a wonderful opportunity for you to significantly raise your visibility in the group, and to become known, liked and trusted.
And chances are that you haven't yet taken advantage of this opportunity.
That opportunity is the "Hi, My Name … (4 comments)
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Tracking the Return On Investment (ROI) of Your PR Campaign - 12/30/07 08:56 AM
There's an old sales adage that says "People buy from people they know, like and trust," and public relations (PR) is one of the most cost-effective ways to build the awareness, goodwill and credibility that help influence buying decisions. Not that we would suggest that REALTORS® use PR to the exclusion … (0 comments)
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Spectacular Marketing Success - 12/30/07 08:53 AM
Ever wonder why some shoe-string start-up real estate businesses succeed wildly, while some well-funded ventures tank big time? Contrary to what you might believe, spectacular success does not require a huge advertising budget, celebrity endorsements, or an MBA. Here are the ten simple steps that will lead your business to spectacular … (5 comments)
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Buying Signals You Might Not Recognize - 12/30/07 08:51 AM
I believe that one of the magic bullets of marketing is to ask for the sale. Many people are afraid to ask, thinking that would be too pushy, or believe that the prospect should tell you that they are ready to buy.
What we need to understand is that people do, … (2 comments)
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Writing a Press Release. Here’s Why! - 12/30/07 08:49 AM
Any marketer will tell you that publicity is more effective than advertising for creating visibility for your business. And dollar for dollar, publicity is usually the least expensive way to get your name in the paper.
But just because publicity is a good thing doesn't mean that it is easy. When you're … (6 comments)
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Stop Tolerating - 12/30/07 08:46 AM
We tolerate a lot. Often, we're taught not to complain, to accept that life is difficult, not to rock the boat, to go along with others, to be grateful for what we have, to be understanding. Not bad advice, but we can still stop tolerating what is bugging us!
When people have … (0 comments)
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Extending Boundaries - 12/30/07 08:45 AM
Boundaries are imaginary lines we establish around ourselves to protect our souls, hearts, and minds from the unhealthy or damaging behavior of others. It is recommended that you extend your boundaries at least two or three times beyond where they are currently.
When a person has healthy boundaries:
•· Fear diminishes significantly; trust … (0 comments)
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Restoring Integrity - 12/30/07 08:43 AM
To be our best, we must be whole: that is, be responsible for our actions and inactions, respond fully to the lessons being offered to us, honor our bodies and our selves, and respect the realities of the world we live in.
When a person is "in integrity":
•· He or she experiences … (0 comments)
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Marketing Terms - 12/30/07 08:39 AM
Some Marketing Terms defined (Bottom-lined.):
Goal: Measurable end result (can be however you choose to measure your results, either in terms of sales volume, commission dollars (my favorite), number of new potential buyers and sellers in your pipeline, clients, etc.).
Strategy: The approach to achieving the goal, or the broad strokes outlining your … (0 comments)
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Free Simple Marketing Plan - 12/28/07 09:22 AM
Your Simple Marketing Plan
When I've been invited to speak to a group of REALTORS® one of my first questions is "WHY" are you in the real estate business? You may think it surprising, but more that 70% of the time, the answers I get are:
"I love homes."
"I love helping people"
NEWS FLASH! … (4 comments)
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Creating a Can’t-Fail Marketing System – Part 6 of 6 - 12/28/07 09:17 AM
CLARITY OF PURPOSE: This means having a crystal clear and concise statement that distills the essence of your value to a particular and specific customer base in seven to nine words. (No kidding!) Most people call this an elevator speech. Bottom line, if you can't articulate your business's value in fewer … (2 comments)
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Creating a Can’t-Fail Marketing System – Part 5 of 6 - 12/28/07 09:16 AM
FOCUSED, CONSISTANT ACTION: What this means is that you apply regular, focused attention on your goals by completing tasks that are designated to move you toward your goal. Remember, the greatest threat to progress is inertia. Constant attention to your goals helps keep your eyes on the prize and the finish … (0 comments)
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Creating a Can’t-Fail Marketing System – Part 4 of 6 - 12/28/07 09:15 AM
A FIRM BELIEF IN AND VISION OF YOUR OWN SUCCESS: The most effective way to do this is by programming a message of success in your subconscious mind. Sound too "woo-woo" or "new age" for you? Get over it. We're talking about a simple process that has been used by high … (0 comments)
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Creating a Can’t-Fail Marketing System – Part 3 of 6 - 12/28/07 09:13 AM
SUPPORT: Having a group of people PLUS one partner or buddy who are familiar with and supportive of your goals, and who offer regular support, ideas, and feedback helps keep your energy and momentum up, as well as provides you with the strength you might need when the going gets tough. … (0 comments)
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Creating a Can’t-Fail Marketing System – Part 2 of 6 - 12/28/07 09:12 AM
DOCUMENTATION: And by "documentation" what we're really talking about is a written plan. Did you know that a written plan that outlines your goals, timelines and activities is the number one factor in determining success in achieving any major goal? That's right. Not luck, not a great idea, not even the … (0 comments)
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Creating a Can’t-Fail Marketing System – Part 1 of 6 - 12/28/07 09:09 AM
Ever since the dawn of time, many businesses have started up, and some businesses have succeeded. Far more businesses have failed than have succeeded, of course, and it's really no mystery why.
Surprised? I was, too, when I first heard all this. Here's the deal: Businesses that succeed (at least in industrialized … (0 comments)
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The Simple Power of Personal Notes - 12/28/07 09:06 AM
There are many things you can do to develop a great reputation, establish rapport with clients, colleagues and prospects, and get top-of-mind awareness in your target market--certainly too many things to list here. But few things are as effective (and inexpensive) in accomplishing all of those objectives as personal notes. As … (2 comments)
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Should You Walk or Run In The Yellow Pages? - 12/28/07 09:03 AM
As a real estate marketing coach, one of the most common misconceptions that I run across in my business is that marketing = advertising. I've even had REALTORS® who were considering my coaching services (regretfully, of course) that although they need new clients to reach their sales targets, they can't afford … (1 comments)
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The Case for Outsourcing - 12/28/07 08:59 AM
As virtually every marketing manager will tell you, any real estate marketing program is only as good as its implementation. Whether you're talking promotional or sales programs, effective implementation can make the difference between success and disaster. REALTORS are often their own worst enemy - their weakest link - when it … (2 comments)
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Get Your Needs Met - 12/21/07 01:01 PM
We know we all need air, water, shelter, and food-these are our physical needs. But what about our personal needs? These are things we must have to be ourselves but somehow have not been able to get enough of. Now, it is possible to get enough.
When a person is getting their … (2 comments)
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Best eMarketing Returns on Investment - 12/17/07 07:28 PM
#1 e-Marketing Strategy - Blog
Blogs have all the things that search engines love. Keyword rich titles, URL's, and subpages. Since each post acts like it's own web page, it can be titled for a specific topic and the title is usually used as the anchor text to link to that … (13 comments)
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What Makes a great “Sound Bite”? - 12/17/07 06:48 PM
A great "Sound Bite", self-introduction, or practice statement (whatever you call it) is appropriate, credible, intriguing, specific, and brief (under 3.5 seconds).A great self-introduction establishes your credibility and professionalism, clarifies what you do, with whom you work with, and why those people benefit from working with you. (Some of this can … (0 comments)
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Merry Christmas - 12/17/07 06:45 PM
As I look at my calendar - I am faced with the very real realization that my life in this holiday season is busy. There are parties to attend, gifts to buy and family to see. With three boys 8-11 years old we as a family get caught in the season. … (0 comments)
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Let go of Opinions - 12/17/07 06:40 PM
Most of us have lots of opinions about things (and won't mind getting in others' faces about them). Let go so you have almost no opinions about people, things, or yourself. Something or someone either is or is not at any given time. What does opinion about it have to do … (0 comments)
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The Secrets to High Productivity - 12/17/07 06:38 PM
High productivity is not a mystery; it simply requires a commitment and the tools, training, and resources to make it happen, naturally.
Are you 100 percent current, with no inventory of unfinished tasks or jobs?
Do you prioritize well and delegate everything you can?
Do you have all the equipment you need … (9 comments)
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Communication - 12/17/07 06:33 PM
We know who people are by the way they communicate and relate with us. Here's an advanced list of skills.
I am unconditionally constructive whenever I speak. I speak "charge neutral" versus up or down. I remain criticism-free even when I correct others. I have tremendous amounts of compassion for others. … (2 comments)
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How to Get People Talking About YOU - 12/17/07 06:15 PM
For years, REALTORS® have been building their SOI (Sphere-of-Influence) from the inside out - one at time. You can't grow like that. You have to grow your SOI from the OUTSIDE IN.
So, how do you find YOUR prospects? If you're like many Solopreneur's, very often your prospects find you. That means … (0 comments)
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Publicity and Press Releases - 12/17/07 06:10 PM
What if you sent out a press release and nobody cared? Unfortunately, that's often what happens when small businesses (and even some very large businesses) send out press releases.
So why do some companies consistently earn positive media coverage while others languish unnoticed by the press? The reason could be that the … (2 comments)
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The #1 Secret of Mega-Producers - 12/17/07 05:56 PM
Ok, so you want to know what the mega producers do that most don't. You want to know how they got to that place of market dominance? You want to know why everyone wants to buy or sell with them (even though you know you'd be a better, more attentive agent, … (9 comments)
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The Death of the Mortgage Broker - 12/17/07 05:19 PM
I just came from one of those back room meetings with some real major players in the national real estate industry. Leadership from NAR and some very well connected players from the mortgage industry. Some of their thoughts and forecasts on how the increased legislative restrictions as well as the overall … (16 comments)
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How does your web site attract prospects? - 12/16/07 02:24 PM
Two words: Sticky content.
Sticky content is information (web site content) that makes people stick around and return for more. Examples are how-to articles, tips and tricks, beginner's guides, and any other free information that your clients and prospective clients would find of value.
Keep in mind that the more content you … (17 comments)
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5 Website Secrets - 12/16/07 02:22 PM
1) Remember that you can have the most incredible website in the world, but, it is TOTALLY WORTHLESS if you do not DRIVE TRAFFIC TO THE SITE.
2) The primary purpose of a branded website is to VALIDATE YOU by giving the visitor a ‘place' where they can learn all about you … (5 comments)
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Five Realities You Need To Learn NOW! - 12/16/07 02:17 PM
There have been times when I wanted to tattoo these truths on people's foreheads, but that probably wasn't my best idea ever.
What is a good strategy is to share these with you now, and beg you to learn them, not because I made them up (because I didn't), but because they … (6 comments)
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How to Get Your Name in the Paper Without Advertising - 12/16/07 02:15 PM
As real estate marketing professionals, one of the most common misconceptions that we run across in our business is that marketing is nothing more than advertising, and that advertising is the only way to get your name in the paper.
The good news is that marketing isn't (just) advertising. Oh, sure, … (6 comments)
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Build Your Business with Networking – Group 100 Style! - 12/16/07 02:11 PM
Being successful in business is less about having all the answers yourself than knowing where you can access expertise. Since you can't know everyone, you often rely on your friends or trusted colleagues for referrals, which is where your professional network comes in handy.
After all, a basic truth of business is … (1 comments)
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The Do's of Personal Notes - 12/14/07 03:46 PM
Hand-write your message. And yes, penmanship does count!Use a wide-tip pen to fill the whole page with just a few lines.Always date and time it in the top right corner.Make the message clear and sincere. It need not be stiff or formal, but it does need to be appropriate.Use colorful, whimsical … (11 comments)
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Reverse Offers - 12/10/07 06:56 PM
I've had a couple of my agents use this with some succcess during the Holiday Market, so I thought I'd pass it along -
When was the last time you came across a really novel idea that motivated a buyer, who is represented by another agent, to make an offer on your listing? … (3 comments)
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The Power of Leverage - 12/03/07 05:51 PM
Every one of us need to learn the power of leverage. It is essential if we are going to develop a profitable and consistent business that is saleable. One of the key qualities of a saleable business is one that is system dependant not people dependant.
We will be demonstrating the … (1 comments)
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How to remember people's names - 12/03/07 05:22 PM
Do you struggle with names? This has personally plagued me for years and is a constant struggle in a people business where we meet new potential clients on a daily basis. However, I also know that there is no quicker way to impress someone than to remember their name, especially after … (4 comments)
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