advertising: Does Your Marketing Stink? - 01/06/08 08:44 PM
Here's a hint: Yes, your marketing stinks if...
You can't measure the results (and any marketer who told you that marketing can't be measured is no marketer!). Your marketing doesn't produce results. Your marketing doesn't drive sales. Your marketing isn't integrated so that each activity reinforces and enhances the other activities. You … (0 comments)

advertising: Should You Walk or Run In The Yellow Pages? - 12/28/07 09:03 AM
As a real estate marketing coach, one of the most common misconceptions that I run across in my business is that marketing = advertising. I've even had REALTORS® who were considering my coaching services (regretfully, of course) that although they need new clients to reach their sales targets, they can't afford … (1 comments)

advertising: How to Get Your Name in the Paper Without Advertising - 12/16/07 02:15 PM
As real estate marketing professionals, one of the most common misconceptions that we run across in our business is that marketing is nothing more than advertising, and that advertising is the only way to get your name in the paper.
The good news is that marketing isn't (just) advertising.  Oh, sure, … (6 comments)

advertising: Character and Competence - 10/22/07 02:08 PM
I get to look at lots of marketing from real estate agents and companies.  It is astonishing how much of it lacks a direct purpose.  There are only two things that prospects are looking for from a real estate professional.  The first is competence - can you do the job?  The … (2 comments)

advertising: Direct Mail Tips - 10/22/07 02:06 PM
1. Send 500 just listed postcards around every new listing. Offer a free market analysis and invitation to an open house.
2. Always mail open house invites to the neighborhood.
3. Use services like http://www.cardsconnect.net/ to send hand written personalized invitations.
4. Start a direct mail to investors, multi unit owners and absentee owners. … (7 comments)

advertising: Advertising Tips - 10/22/07 02:01 PM
1. Use an 800# if you service relocation buyers or are straddling an area code. 
2. Never offer the price, unless it is one of the top 3 sales points.
3. Always showcase "hot investment opportunities" in addition to your listings.
4. Bottom of add "Prices change all the time, call for today's … (3 comments)

 
Real Estate Trainer: Chris Pollinger (Mastery Coaching)
Chris Pollinger
San Clemente, CA
More about me…
Mastery Coaching

Office Phone: (949) 448-5624
Cell Phone: (949) 448-5624
Email Me

Leadership, Strategic and Business Coaching for Real Estate's Elite.

 


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