marketing plan: What Ladies Need to Know to Attract Buyer’s and Seller’s - 03/05/08 10:41 AM
Do you know what you really need to know to market your business effectively? If you're like most women in business, you started your business because you are in love with an idea or a product, and are firmly convinced that everybody else in the world will be just as enamored … (0 comments)
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marketing plan: ‘Branding’ YOU: How to Set Yourself Apart from the Crowd - 02/26/08 06:00 PM
Building a PIPELINE of potential clients these days requires more than just post card that says "I'm Number One!" - you need to establish a personal brand to set yourself apart from the crowded marketplace of other REALTORS® who have the same or similar qualifications.
What is personal branding? Personal branding is … (8 comments)
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marketing plan: Improve you ‘HD’ Tactics for Building Your Pipeline and Earning More Money! - 02/05/08 12:37 PM
Successful REALTOR® entrepreneurs know that the key to success in ‘HD' (High Definition) is creating a reputation that attracts business to you. It's no longer enough to be an expert with a good network; to really expand your sales, people have to hear about you before you hear about them. There's … (3 comments)
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marketing plan: Marketing Tactics for REALTORS® - 02/03/08 11:31 PM
The following tactics support the most common strategies successfully used by many small businesses (particularly REALTOR® service professionals just like you) including visibility, credibility, sample of your services (important), direct sales, and networking. While it is possible that not every one of these tactics is appropriate for you in the long … (3 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 10 - 01/25/08 08:47 AM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (2 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 9 - 01/24/08 10:27 AM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (2 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 8 - 01/23/08 10:09 AM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (2 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 7 - 01/22/08 10:48 PM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (4 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 6 - 01/22/08 10:46 PM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (0 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 5 - 01/22/08 10:44 PM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (0 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 4 - 01/22/08 10:42 PM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (0 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 3 - 01/22/08 10:40 PM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (0 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 2 - 01/22/08 10:38 PM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (0 comments)
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marketing plan: Questions That Will Help You Create A Marketing Plan That Works For You (Even Though It Might Not Work For Anybody Else!) - Part 1 - 01/22/08 10:35 PM
One of the greatest challenges many REALTORS® face when they transition from ‘just' a sales person to REALTOR® entrepreneur is creating a viable marketing plan that works for their unique talents.
One-person micro companies, often called "Solopreneur's," usually understand their own business models, yet may not have the traditional marketing background to … (1 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 10 - 01/22/08 10:31 PM
Reason #10: You're letting fears get in your way. If this is true of you, you certainly have my sympathy. Anything new can be intimidating and scary, but please believe me when I say that once you start doing what you need to do, you'll be too busy to remember to … (0 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 9 - 01/22/08 10:28 PM
Reason #9: You don't ask for the business. You expect people to ask you to work for them, but that's not the way it works, pumpkin. Most people aren't mind readers, so your potential clients won't know that you want to work with them unless you say so. I know you … (3 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 8 - 01/22/08 10:08 PM
Reason #8: You've tried a bunch of things, but nothing seems to work. Maybe you tried a postcard, but that didn't work as well as you had hoped. Or you put up a web site, but nobody's visiting, or if they are, they're not calling you. Or perhaps you ran an … (7 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 7 - 01/20/08 01:45 PM
Reason #7: You don't know who your best client would be. If you're still stuck in that rookie trap of thinking that "everyone in the world" would want your service, it's time for a dose of reality. The bottom line is that if you can't identify the person who would benefit … (5 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 6 - 01/20/08 01:42 PM
Reason #6: You're not focused on your goals and doing the work. Maybe you've got your vision and plans documented, but you haven't looked at them in weeks (months?) and you don't recall off the top of your head exactly what your marketing tactics are. This is not good (but you … (5 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 5 - 01/20/08 01:40 PM
Reason #5: You don't truly believe you can do it, so you're not "ready" for clients. If you feel that you're not really ready, you're not, so stop whining and go back to sitting on the sidelines. But unless you're practicing a trade that requires a specific license that you haven't … (0 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 4 - 01/20/08 01:39 PM
Reason #4: You don't have the support you need to get where you want to go. Doing all this on your own is more than tough--it's overwhelming! Having a group of people PLUS one partner or buddy who are/is familiar with and supportive of your goals enough to offer regular support, … (4 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 3 - 01/20/08 01:37 PM
Reason #3: You don't (or can't) clearly articulate your value to your clients. Can you distill the essence of your value to a particular and specific customer base in seven to nine words? I can, and let me tell you, it works wonders! Let me be blunt: Nobody cares about your … (1 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 2 - 01/20/08 01:35 PM
Reason #2: You haven't got a written plan. They say that goals that aren't written are merely wishes. How will you know if you're on the right track if you have only a fuzzy idea of where you're going? Once you've written it all down, you can start making choices about … (1 comments)
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marketing plan: So, You Don't Have Any Clients? (How to Change That) – Part 1 - 01/20/08 01:33 PM
Go ahead and blame the economy if you want to, but if you truly want to know why you don't have any clients, I'm happy to tell you (and even happier to tell you what to do about it). Or perhaps you're thinking that if only you had more of a … (0 comments)
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marketing plan: Who Is Your Ideal Client (And Why You Should Know) - 01/14/08 10:43 AM
I want to recommend that you read one of the finest books I've read: Book Yourself Solid (Port).
One of the greatest misconceptions is that "everyone" will want a certain product or service. While this may come as a shock to some of you, there is no product, service, or idea that … (4 comments)
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marketing plan: Excuses, Excuses, Excuses: Why Marketing Is Not For You - 01/06/08 08:53 PM
As a real estate coach, I've probably heard every excuse in the book why people can't market their businesses. You wouldn't believe some of the whoppers people tell when they're trying to justify their failure to attract clients.
Now don't get me wrong; it's not that failing to attract clients makes one … (1 comments)
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marketing plan: Does Your Marketing Stink? - 01/06/08 08:44 PM
Here's a hint: Yes, your marketing stinks if...
You can't measure the results (and any marketer who told you that marketing can't be measured is no marketer!). Your marketing doesn't produce results. Your marketing doesn't drive sales. Your marketing isn't integrated so that each activity reinforces and enhances the other activities. You … (0 comments)
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marketing plan: Marketing Tools for REALTORS® - 12/30/07 09:04 AM
Are you ready for business? When you're ready to build your business, you'll need the right tools in your toolbox to build a strong foundation, and to make the job go smoothly. There are literally hundreds (if not thousands!) of marketing tools available to the Small Office/Home Office (SOHO) REALTOR® entrepreneur, … (12 comments)
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marketing plan: Spectacular Marketing Success - 12/30/07 08:53 AM
Ever wonder why some shoe-string start-up real estate businesses succeed wildly, while some well-funded ventures tank big time? Contrary to what you might believe, spectacular success does not require a huge advertising budget, celebrity endorsements, or an MBA. Here are the ten simple steps that will lead your business to spectacular … (5 comments)
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marketing plan: Marketing Terms - 12/30/07 08:39 AM
Some Marketing Terms defined (Bottom-lined.):
Goal: Measurable end result (can be however you choose to measure your results, either in terms of sales volume, commission dollars (my favorite), number of new potential buyers and sellers in your pipeline, clients, etc.).
Strategy: The approach to achieving the goal, or the broad strokes outlining your … (0 comments)
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marketing plan: Free Simple Marketing Plan - 12/28/07 09:22 AM
Your Simple Marketing Plan
When I've been invited to speak to a group of REALTORS® one of my first questions is "WHY" are you in the real estate business? You may think it surprising, but more that 70% of the time, the answers I get are:
"I love homes."
"I love helping people"
NEWS FLASH! … (4 comments)
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marketing plan: Creating a Can’t-Fail Marketing System – Part 6 of 6 - 12/28/07 09:17 AM
CLARITY OF PURPOSE: This means having a crystal clear and concise statement that distills the essence of your value to a particular and specific customer base in seven to nine words. (No kidding!) Most people call this an elevator speech. Bottom line, if you can't articulate your business's value in fewer … (2 comments)
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marketing plan: Creating a Can’t-Fail Marketing System – Part 5 of 6 - 12/28/07 09:16 AM
FOCUSED, CONSISTANT ACTION: What this means is that you apply regular, focused attention on your goals by completing tasks that are designated to move you toward your goal. Remember, the greatest threat to progress is inertia. Constant attention to your goals helps keep your eyes on the prize and the finish … (0 comments)
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marketing plan: Creating a Can’t-Fail Marketing System – Part 4 of 6 - 12/28/07 09:15 AM
A FIRM BELIEF IN AND VISION OF YOUR OWN SUCCESS: The most effective way to do this is by programming a message of success in your subconscious mind. Sound too "woo-woo" or "new age" for you? Get over it. We're talking about a simple process that has been used by high … (0 comments)
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marketing plan: Creating a Can’t-Fail Marketing System – Part 3 of 6 - 12/28/07 09:13 AM
SUPPORT: Having a group of people PLUS one partner or buddy who are familiar with and supportive of your goals, and who offer regular support, ideas, and feedback helps keep your energy and momentum up, as well as provides you with the strength you might need when the going gets tough. … (0 comments)
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marketing plan: Creating a Can’t-Fail Marketing System – Part 2 of 6 - 12/28/07 09:12 AM
DOCUMENTATION: And by "documentation" what we're really talking about is a written plan. Did you know that a written plan that outlines your goals, timelines and activities is the number one factor in determining success in achieving any major goal? That's right. Not luck, not a great idea, not even the … (0 comments)
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marketing plan: Creating a Can’t-Fail Marketing System – Part 1 of 6 - 12/28/07 09:09 AM
Ever since the dawn of time, many businesses have started up, and some businesses have succeeded. Far more businesses have failed than have succeeded, of course, and it's really no mystery why.
Surprised? I was, too, when I first heard all this. Here's the deal: Businesses that succeed (at least in industrialized … (0 comments)
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marketing plan: The Case for Outsourcing - 12/28/07 08:59 AM
As virtually every marketing manager will tell you, any real estate marketing program is only as good as its implementation. Whether you're talking promotional or sales programs, effective implementation can make the difference between success and disaster. REALTORS are often their own worst enemy - their weakest link - when it … (2 comments)
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marketing plan: Core Values - 10/04/07 02:44 PM
What are your core values? Do people see them in your life? Take a look at the list and try to identify your top 3. Does you business line up?
… (2 comments)
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marketing plan: Marketing Plan for your B2B - 09/25/07 06:25 PM
Establishing your B2B strategic partners to maximize ROI -
Make a list of those businesses that are professional services that serve the same client pool as you do.
Start with those you have referred people to, then go to those you do business with, then to those you'd like to do business … (7 comments)
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marketing plan: Marketing Plan for your SOI - 09/25/07 06:22 PM
Dividing your SOI into groups to maximize ROI -
For the purpose of discussion, let's divide our existing SOI into four groups -
D's are people who live outside of our market area (past clients who moved away)
C's are people who know us, like us and trust us (qualify loyalty with … (3 comments)
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marketing plan: RE Marketing’s Three Essential Pillars - 09/24/07 10:20 PM
All of real estate marketing can be classified on one of the three essential pillars. Over the next two days, I will give you an overview of the mechanics and specific framework to develop your 2008 marketing plan. Until then I wanted to give you a brief overview -
Sphere of Influence - … (2 comments)
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