referrals: ARGH - Why is our Industry so Stupid?
- 07/25/08 04:26 AM
Last night, I may have discovered that I am a little on the stupid side. Seriously. I know that may not come to a "blinding flash of the obvious" to those that subscribe to my humble blog, but until yesterday I thought I understood our crazy and dysfunctional industry. Just like your drunk uncle Joe or the mother-in-law that you wished wouldn't have been part of the deal, there are a few things we all put up with in our real estate lives. But at the end of the day, I thought creating income was the point of why our Broker … (27 comments)
referrals: Creating a Referral Machine for your Business
- 07/17/08 08:56 PM
Tired of marketing like a maniac but not getting any clients? Beef up your referral systems, and soon you'll have all the clients you want. Here are ten secrets of building a referral machine that builds your real estate business: 1. Network, network, network. And when I say network, I don't mean join groups and never go, or go but skulk around the sidelines, I mean network actively. Talk to people about their businesses, and your business. Mingle with people you've only met once so that you get to know them better. Introduce yourself to everyone you don't know, and learn … (71 comments)
referrals: Why we don't get more referrals
- 05/20/08 02:43 AM
There are two main reasons why some of our greatest agents aren't achieving the completely realistic benchmark of 50% for referrals from their active clients. First, Most of us assume that our clients know what to do and understand our love for referrals. What we forget is that our clients are not in the Real Estate business and need to be educated on how to recognize the "referral moment' and what to do when it arises. If we incorporated a simple dialog at our first meeting together saying - "Now that you have made a decision to buy or sell, you … (6 comments)
referrals: (Easy) Ways to Ask for the Business
- 01/20/08 05:17 AM
Very often, the number one fear around marketing for my clients is asking for their real estate business. Oh, sure, they're happy to go on and on about the successes their own clients have had, and they'll wax positively eloquent about the special discounts that they're offering this month, but even the thought of asking a seller to list with them or a buyer to sign a buyer broker agreement makes them clam up. "I don't want to appear too pushy," confesses one client. "If they want to work with me they'll say so," says another. "Won't they?" "What if they say no?" shudders … (2 comments)
referrals: Creating a Referral Machine
- 01/06/08 12:49 PM
Tired of marketing like a maniac but not getting any clients? Beef up your referral systems, and soon you'll have all the clients you want. Here are ten secrets of building a referral machine that builds your real estate business: 1. Network, network, network. And when I say network, I don't mean join groups and never go, or go but skulk around the sidelines, I mean network actively. Talk to people about their businesses, and your business. Mingle with people you've only met once so that you get to know them better. Introduce yourself to everyone you don't know, and learn how you … (6 comments)
referrals: Why we don't get more referrals
- 10/08/07 03:31 PM
There are two main reasons why some of our greatest agents aren't achieving the completely realistic benchmark of 50% for referrals from their active clients. First, Most of us assume that our clients know what to do and understand our love for referrals. What we forget is that our clients are not in the Real Estate business and need to be educated on how to recognize the "referral moment' and what to do when it arises. If we incorporated a simple dialog at our first meeting together saying - "Now that you have made a decision to buy or sell, you … (11 comments)
referrals: How to increase referrals by 500%
- 10/04/07 07:55 AM
Are you being truthful with your clients? Are you setting expectations correctly? I always am amazed with agents who tell their clients that their service exceeds expectations - really? No matter how good your service, if you just told me that, my expectations are now raised to a point where you no longer can surprise me and exceed them. The key to referrals and service is to lower expectations on the onset and provide great service that will exceed the expectations you've lowered. Instead of giving a client a list of 1000 things you are going to do for them, let … (4 comments)
referrals: Watch your production EXPLODE while others quit!
- 09/13/07 04:31 AM
With tens of thousands of real estate licensees bailing out of the industry, there is a fantastic window of opportunity for those who are the real estate professionals. Why not offer to "buy" the business from those who are fleeing. A few of my coaching clients are employing this are having fantastic results by asking those folks who are leaving the industry the question - "Do you want to sell your Business?"It works like this, you ask the FL (Fleeing Licensee) to send a hand-off letter to their sphere of influence who they have been working for the last couple of … (1 comments)
Last night, I may have discovered that I am a little on the stupid side. Seriously. I know that may not come to a "blinding flash of the obvious" to those that subscribe to my humble blog, but until yesterday I thought I understood our crazy and dysfunctional industry. Just like your drunk uncle Joe or the mother-in-law that you wished wouldn't have been part of the deal, there are a few things we all put up with in our real estate lives. But at the end of the day, I thought creating income was the point of why our Broker … (27 comments)
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