sound bite: Rules for Fun and Profitable Networking
- 08/27/08 03:43 AM
Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all know that people do business with people they know, like and trust. I know this, and as I just mentioned, many of my colleagues and clients know this, but every once in a while, I meet a few people who insist that networking doesn't work for them. After asking … (5 comments)
sound bite: Creating your “Sound Bite”
- 02/03/08 03:18 PM
When people ask me what is the single most important thing they can do to market their businesses successfully, I have what looks like a very simple answer. I tell them that all they really need to get started is a "Sound Bite"! Sounds simple? It is...and it isn't! What's A "Sound Bite"? A "Sound Bite" is really just a simple phrase (ideally seven to nine words) that distills the essence of your value to a particular customer base. It is the answer to the question: "What do you do?" In marketing, we say: "Sell the sizzle, not the steak" and what we mean … (2 comments)
sound bite: The Real Scoop On ‘Sound Bites’
- 01/29/08 08:01 AM
One of the most common misconceptions I encounter regarding ‘Sound Bites' that one has from 30 to 45 seconds to make one's case. And, frankly, :45 Seconds may be to long; you run the risk of boring your listener to tears. That's not what you want, is it? A true ‘Sound Bite' can be delivered in, well, a small bite. Sound impossible? It's not. We know that most people have very short attention spans, so you can be sure that 45 seconds of talking "at" your prospect is not what a ‘Sound Bite' is all about. When dealing with busy people, we just … (1 comments)
sound bite: ‘Sound Bite’ Mistakes I Don’t Want You To Make
- 01/20/08 05:20 AM
Everyone knows that a great ‘Sound Bite' can attract the clients you want like a magnet. Your ‘Sound Bite', that seven-to-nine word distillation of the value you offer to a specific market, is probably your single best marketing tool. And yet, many people choose to ignore all the rules about what makes a ‘Sound Bite' great, and then they wonder why their ‘Sound Bites' aren't attracting the right clients (or any clients at all!).
Even worse than that, a so-so (or a just plain bad) ‘Sound Bite' can actually work against you, by repelling those very people you hope to attract.
What … (0 comments)
sound bite: Rules for Fun and Profitable Networking
- 01/06/08 01:01 PM
Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all know that people do business with people they know, like and trust. I know this, and as I just mentioned, many of my colleagues and clients know this, but every once in a while, I meet a few people who insist that networking doesn't work for them. After asking just … (8 comments)
sound bite: Why You Need A ‘Sound Bite’
- 01/06/08 12:56 PM
It is my firm belief that virtually every REALTOR® needs a ‘Sound Bite'. Yes, that means you, too. Wondering why a ‘Sound Bite' is so important for you? See if you recognize yourself in any of these scenarios: 1. You want a great response to the question "what do you do?" because you've noticed when you reply that you're a REALTOR®, the conversation stops right there, the other person's eyes start to glaze over, and you start to panic because you don't know how to revive this conversation without saying something that you know is guaranteed to put your listener to sleep, and … (8 comments)
sound bite: What to Say After your “Sound Bite”: The 30 Second Follow-Up
- 01/06/08 12:18 PM
Using our ‘Sound Bite' to get our ideal clients' attention is only the beginning of the sales cycle. Once you've got their attention, how do you "tell them more" without getting the dreaded slack-jawed glazed-eye look of sheer boredom in response? Answer: you talk about their situation and your solution to it, in more detail.
Now don't worry; it's not nearly as hard as it sounds. The good news is that using this simple five-step formula to create your 30 second follow-up will be easy compared to creating your "Sound Bite", as a matter of fact, you're going to use some … (0 comments)
sound bite: What Makes a great “Sound Bite”?
- 12/17/07 10:48 AM
A great "Sound Bite", self-introduction, or practice statement (whatever you call it) is appropriate, credible, intriguing, specific, and brief (under 3.5 seconds).A great self-introduction establishes your credibility and professionalism, clarifies what you do, with whom you work with, and why those people benefit from working with you. (Some of this can be implied.)It gets the desired/best possible response to your "Sound Bite": "Oh, really? Tell me more."If "so what" or "and?" responses are implied (or received!), you need to refine your statement. … (0 comments)
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