sound bite: Creating your “Sound Bite” - 02/03/08 11:18 PM
When people ask me what is the single most important thing they can do to market their businesses successfully, I have what looks like a very simple answer.  I tell them that all they really need to get started is a "Sound Bite"!  Sounds simple?  It is...and it isn't!
What's A "Sound … (2 comments)

sound bite: The Real Scoop On ‘Sound Bites’ - 01/29/08 04:01 PM
One of the most common misconceptions I encounter regarding ‘Sound Bites' that one has from 30 to 45 seconds to make one's case.  And, frankly, :45 Seconds may be to long; you run the risk of boring your listener to tears. That's not what you want, is it?
A true ‘Sound Bite' … (1 comments)

sound bite: ‘Sound Bite’ Mistakes I Don’t Want You To Make - 01/20/08 01:20 PM
Everyone knows that a great ‘Sound Bite' can attract the clients you want like a magnet. Your ‘Sound Bite', that seven-to-nine word distillation of the value you offer to a specific market, is probably your single best marketing tool. And yet, many people choose to ignore all the rules about what … (0 comments)

sound bite: Rules for Fun and Profitable Networking - 01/06/08 09:01 PM
Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all … (8 comments)

sound bite: Why You Need A ‘Sound Bite’ - 01/06/08 08:56 PM
It is my firm belief that virtually every REALTOR® needs a ‘Sound Bite'. Yes, that means you, too. Wondering why a ‘Sound Bite' is so important for you? See if you recognize yourself in any of these scenarios:
1. You want a great response to the question "what do you do?" because you've … (8 comments)

sound bite: What to Say After your “Sound Bite”: The 30 Second Follow-Up - 01/06/08 08:18 PM
Using our ‘Sound Bite' to get our ideal clients' attention is only the beginning of the sales cycle.  Once you've got their attention, how do you "tell them more" without getting the dreaded slack-jawed glazed-eye look of sheer boredom in response?  Answer: you talk about their situation and your solution to … (0 comments)

sound bite: What Makes a great “Sound Bite”? - 12/17/07 06:48 PM
A great "Sound Bite", self-introduction, or practice statement (whatever you call it) is appropriate, credible, intriguing, specific, and brief (under 3.5 seconds).A great self-introduction establishes your credibility and professionalism, clarifies what you do, with whom you work with, and why those people benefit from working with you.  (Some of this can … (0 comments)

 
Real Estate Trainer: Chris Pollinger (Mastery Coaching)
Chris Pollinger
San Clemente, CA
More about me…
Mastery Coaching

Office Phone: (949) 448-5624
Cell Phone: (949) 448-5624
Email Me

Leadership, Strategic and Business Coaching for Real Estate's Elite.

 


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