usp: Rules for Fun and Profitable Networking - 08/27/08 10:43 AM
Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we … (5 comments)
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usp: You Don't Sell Houses - 05/12/08 02:51 PM
You don't sell houses. Let me say it again, you don't sell houses; especially if you want a successful marketing campaign. Yes, you may have made over $500,000 in GCI this last year, even closed 38 transactions, but you don't sell houses.
You sell your USP or Unique Selling … (4 comments)
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usp: Creating your “Sound Bite” - 02/03/08 11:18 PM
When people ask me what is the single most important thing they can do to market their businesses successfully, I have what looks like a very simple answer. I tell them that all they really need to get started is a "Sound Bite"! Sounds simple? It is...and it isn't!
What's A "Sound … (2 comments)
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usp: ‘Sound Bite’ Mistakes I Don’t Want You To Make - 01/20/08 01:20 PM
Everyone knows that a great ‘Sound Bite' can attract the clients you want like a magnet. Your ‘Sound Bite', that seven-to-nine word distillation of the value you offer to a specific market, is probably your single best marketing tool. And yet, many people choose to ignore all the rules about what … (0 comments)
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usp: Rules for Fun and Profitable Networking - 01/06/08 09:01 PM
Networking, when done correctly, is fun and profitable. I know from my experience, as well as from the experience of my colleagues and clients, that networking is a great way to meet new friends and make valuable connections for my business, which often result in new clients. After all, we all … (8 comments)
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usp: Why You Need A ‘Sound Bite’ - 01/06/08 08:56 PM
It is my firm belief that virtually every REALTOR® needs a ‘Sound Bite'. Yes, that means you, too. Wondering why a ‘Sound Bite' is so important for you? See if you recognize yourself in any of these scenarios:
1. You want a great response to the question "what do you do?" because you've … (8 comments)
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usp: What to Say After your “Sound Bite”: The 30 Second Follow-Up - 01/06/08 08:18 PM
Using our ‘Sound Bite' to get our ideal clients' attention is only the beginning of the sales cycle. Once you've got their attention, how do you "tell them more" without getting the dreaded slack-jawed glazed-eye look of sheer boredom in response? Answer: you talk about their situation and your solution to … (0 comments)
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usp: Know what you are selling - 09/13/07 11:24 AM
You don't sell houses. Let me say it again, you don't sell houses. Not in a successful marketing campaign. You sell your USP or Unique Selling Proposition. There are hundreds of thousands of agents in world today. If all you do is sell houses, then there are at least a few … (1 comments)
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