Real Estate Staging / Home Staging Blog

Industry Observer
These are the creative writings of Craig Schiller, a home stager, professional real estate marketing "guru" and founder of the Real Estaging, one of the nation's leading home staging companies.



I love the staging industry... but sometimes I am dismayed by it. I can't help but compare what I see happening in this industry to what has happened to the auto industry. Years ago (back in the 60's) my father bought a Toyota.  People laughed, ridiculed, and dismissed these cars by calling them ...
Any realtor who has shown real estate will tell you that a buyer's eyes will lock on to the seller's personal items, (ie. wedding photos -see below) like a heat seeking missile. That's why when preparing a home for sale stagers will start by having the seller de-personalize the property. We often...
In my blogs I have tried to teach that since staging is all about FIRST IMPRESSIONS then the stager ought to leave you (the realtor or the home seller) with one... a good first impression. EVERY representation of us and our work ought to follow the base principles of our work... clean, organized,...
I wrote my last blog "Quasimodo Kristal... the Hunch Back Realtor of Notre Denver " for two reasons.  First I wanted to entertain a bit, but second was to make a point.The point I wanted to make was that in ANY media over time it becomes harder for one's message to be heard.  And as wonderful as ...
I don't think people realize just what it takes to stage a property.  Let me PERSONALLY tell you it is NOT for the meek and mild.  My associates and I  have been on the RUN trying to get various properties unstaged and then new properties staged! To do this right, you need to be a bit of Mack the...
THIS is why I love ActiveRain.... actually JoAnn Guida came up with the perfect parallel to help explain my concerns and wishes for AUTHENTIC and UNIVERSAL credentialing of stagers.   (Now why didn't I think of this? LOL)  Anyway, JoAnn made the GOOD POINT that ... "Once upon a time Interior Desi...
Here at Real Estaging we are constantaly trying to offer the best in real estate staging services.That is why we are proud to announce that we are the first staging company in North America to offer this level of service.  We call it Real Erazing... perfect for properties that have no hope, and h...
Not really a scandal... but today I joined the Woman's Council of Realtors (North Shore).  WOW does this chapter have it's stuff together.Today's speaker was Lynn Madison.  A LEGEND in this "neck of the woods"... when it comes to training and development of PROFESSIONA...
I've said it before... staging talent is NOT just acquired by sitting in a weekend seminar or EVEN a week-long workshop. I have worked with people that have NO formal training and they have "it".  Real Estate staging is having an eye for symmetry, balance, scale, proportion, and color. It is also...
So in the last week now, twice I have had clients that want to tell ME how to stage their totally vacant properties.  That is like going to the dentist and telling him you know how to drill our own teeth... and asking for the drill while he watches.  Real Estate staging is NOT interior design. Th...

Craig Schiller

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