Craig Schiller's (craigschiller) Blog

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These are the creative writings of Craig Schiller, a home stager, professional real estate marketing "guru" and founder of the Real Estaging, one of the nation's leading home staging companies.

ARCHIVED BLOG POSTS

2006 

So it is the closing of the inaugural year of Active Rain... and what a year it has been for all who have taken part of this amazing community.In a year where the real estate industry was swirling with change and challenge and where large companies were jockeying for position on the web... Active...
12/31/2006
  Well I thought this picture really captured the essence of the last few post I created.  In light of my recent post on Tears, and then all the boo-hooing and belly aching I was doing this past week... this seemed the perfect transition into Christmas. Oh and NO... they are NOT my children! In c...
12/22/2006
68 Comments
  To all my friends in the rain...I would just like to take a moment to wish you the very best and hope you have a joyous time with family and friends during the Holiday Season. It truly has been a gift to meet, learn and share with you here in the rain.Stage it forward...MePS: This is my cyber g...
12/16/2006
73 Comments
Well, when it comes to ActiveRain I have been kind of quiet all week long. While I've popped into the rain here and there... and made some comments, I have not posted. I didn't post for a couple of reasons. First, after reading many of the last few posts by Jeff Turner I have been moved deeply a...
12/14/2006
Well I am about to a hit a personal milestone here in the rain. My next post will be #100! And while that may not seem like a lot for some bloggers here in the rain... it is for me. You see prior to joining Active Rain I barely knew what a blog was... let alone write one. (Who says you can't teac...
12/08/2006
While ActiveRain has proven to be a down pour of good and insightful information to and for the real estate community... it is not free.Well, actually the information is "free" in the fact that it costs nothing to be a member, post a blog, read a blog, or write a comment. But being an ACTIVE part...
12/06/2006
I've noticed something lately... well actually I have been watching since the rain gods have provided us with the VIEWS & TIMES CLICKED ON counters. (Which are just to the left of the "Bookmark" button.)And something feels a bit off. Considering there are over 10,000 rainers, why are so many just...
12/04/2006
I know I talk a lot about staging. But my REAL passion is advertising and marketing. I LOVE to find new ways to break through the typical "advertising noise" and connect with people. (Staging just happens to be an amazing marketing tool that does this too... that is why I am so adamant about it.)...
12/03/2006
Well you gotta admit the rain gods (Matt, Ben and Caleb) on ActiveRain have been quite busy. Gosh, who would have thought that playing in the rain was gonna become soooo complicated?With each passing week it seems that there is some new bell or whistle for us to poke and play with. This week it w...
12/02/2006
38 Comments
For both the realtor and a stager... GOOD photography of the property for sale is a necessity. For the realtor, the photos you take of your listing show the product you are trying to sell. For the stager the photos of your work capture and chronicle your staging skills. Therefore it is to BOTH th...
12/01/2006
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Craig Schiller

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These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.