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TAX MAN COMETH for Seller's... but NOT if I Can Help It! - 03/30/07 11:54 AM
Another POSTIVE reason why home sellers can benifit from Home Staging is because the fees for a staging services can be considered an advertising fee (See IRS Publication 523) and influence a seller's capitol gain or loss on a property that has been sold. What is IRS Publication 523 and what does it say? IRS Publication 523 explains all tax rules that apply when a home seller sells their main home, including advertising expenses and how they influence the seller's capital gain or loss on the property. It does not cover the sale of a rental property, second home or vacation home. What does IRS Publication (22 comments)
FAKE is OK, Just Don't be CONTRIVED - 03/29/07 02:07 AM
While home staging does require being visually creative, it really is a bit of marketing and merchandising "trickery" that gets the job done. Unlike the practices of interior design, decorating or re-design, staging is about creating an illusion of a possible lifestyle within a particular house that appeals to the largest home buying segment possible. But in order to create this REAL appeal within a house, a stager might have to resort to some "fakeness". One of the basic practices of staging (like decluttering or depersonalizing) is to bring the outside in. However, while some in our industry suggests its as simple (60 comments)
POWER of the RAIN... AR's Group Feature GIVES VOICE to Our Industry - 03/27/07 06:43 AM
I know there are MANY milestones that are now taking place, almost daily, here on Active Rain. So with so many wonderful stories of success being shared, the power of just what this site is capable of has definitely been proven. AND, considering Active Rain is REALLY only just in its infancy, it is mind boggling to think what is possible in the future. I can personally attest to just what impact Active Rain can do to legitimize and move forward an entire industry. You see, the very day Active Rain added the "Group" functionality... the Stage It Forward group was born. This past Saturday, that small group hit its own milestone... the 300th (42 comments)
Held Within A Comment... - 03/22/07 06:52 AM
I woke up this morning thinking about my recent (NBC) post and the many thoughtful, supporting and encouraging comments that were made by so many... that I just had to do something to show just how much I appreciate all of your kind and generous words. So this is my "collective Comment of Thanks" to all your comments. What is so odd about Active Rain, is that while you can find amazing and well written blogs that teach so much, share so much, and help so much... it is in simple short Comments where "volumes" are often spoken. It is the Comment that gives Active Rain life. For in the Comment something magical happens (59 comments)
NBC picked up my blog... How do I EVEN BEGIN to thank Active Rain?!!!! - 03/19/07 11:35 PM
Today has been a day I will ALWAYS remember... and I have to thank ACTIVE RAIN for so very much of it. Yesterday morning I discovered that NBC-5 TV in Dallas had picked up one of my recent posts from my "Pretty Blog" (which is my AR blog slightly re-constituted) and posted it on the station's website. I was flabbergasted. I was floored. I was thrilled. And I really wanted to thank Active Rain... However, my "thank you" was going to have to wait as I really wanted to also post my 3 Year Anniversary Post. When I finally DID get to post my (119 comments)
First Appearing on "STAGE" 3 years Ago... TODAY! - 03/19/07 07:09 AM
Today, on the 3rd anniversary of my first home staging... I thought I would share the backstory behind my first staging experience and how it convinced ME that home staging works. In March of 2004, a little after I had completed my studies in Interior Design, I was asked to stage a condo (that had a lot going against it) in Chicago. I can remember thinking... "Staging? What's that?" You see, I really knew NOTHING about staging. So I went about researching what I could on the web. But unfortunately, at that time, there was not much information to be found, as there is today, but there was enough information that I got the (27 comments)
Recycling a Full Circle Moment - 03/16/07 10:31 AM
Last November I took a business trip to China. I went there because the professional designer "me" was needed, however to my surprise the personal "me" was profoundly impacted. While I was in China, I visited both Hong Kong and a city called Shenzhen (45 minutes from Hong Kong via water taxi) on the mainland. During this trip it became quite apparent that Hong Kong was all about consuming, and Shenzhen was all about manufacturing. Shimmering and sparkling, yet cluttered in EVERY nook and cranny of the streets of Hong Kong, were shops, stores and boutiques selling every conceivable thing we stuff into our lives. In contrast (62 comments)
I Confess... I've used the UGLY "R" WORD on the streets of metro Chicago - 03/16/07 07:07 AM
I happen to know among clients, home selling professionals, developers and stagers that there is controversy swirling around this very hot topic. It seems like everyone is chiming in on one side or the other, having a very strong and opinion on the subject. However, some of these negative opinions I feel are quite prejudiced. I feel all these people are misinformed and it is their ignorance that propels the myth and controversy that surrounds the "R" word. Quite recently, we lost a client because we decided to start using the ugly "R" word. THIS got my blood boiling. NOW I am on a crusade to... Stamp out the (33 comments)
INVEST THE TIME... to tell your story in pictures. - 03/14/07 08:45 PM
Whether you are a Realtor or home stager, being able to tell a TRUE SALES STORY or DEMONSTRATE YOUR TALENT via pictures is critical. Home stagers are in an industry where the impact of our work can best be shown via photography. I keep stressing the importance of GOOD photography because I KNOW one of the KEY REASONS we here at Real Estaging have been so successful is because our photography tells our TRUE STORY. Unfortunately a camera does NOT always capture the true story. (I blogged about "Lying Photography" before.) However, while in that previous blog I stressed the importance of CLEANING up a photo... but I did (53 comments)
STAGE IT FORWARD... by giving IT back - 03/11/07 06:59 AM
The importance and willingness to give back is basic to what the group of stagers in Stage it Forward are all about. Its so basic, that in the group's short description here on Active Rain, the words "share" or "sharing" is used in 3 separate places. For me however, Stage It Forward is more than just helping other stagers grow their businesses... for me, Stage It Forward meant using my time, talent and treasure to benefit my community. So at Real Estaging, our current Stage It Forward effort centers around the creation of a spectacular community wide fund raising event for Brickton Art Center... a WONDERFUL not-for profit organization (grounded in outreach) in Park Ridge Illinois. This year we helped (10 comments)
Town-home sits UNSOLD for 7 months... THEN SELLS JUST 2 DAYS AFTER STAGING - 03/09/07 09:22 AM
Here in Chicago, the Bucktown area has risen up to be a beautiful renaissance neighborhood. Just about 10 years ago it wasn't much to look at. However due to its close proximity to to downtown, builders came in tore out or rehabbed much of the old and built new. NOW Bucktown is one of Chicago's trendiest and vibrant neighborhoods. Because builders saw such opportunity and possibility... more and more came and built and built (and are still building actually) so the levels of inventory rose and rose and continues to rise. Unfortunately that creates a challenge. How does a seller, who originally bought new construction a few years back, differentiate their home (23 comments)
Active Rain created One Stage for an entirely new industry - 03/08/07 12:41 AM
The guys that created Active Rain might not realize it (and I KNOW they definitely did not intend it) but they have created something wonderful. They have created a stage so that the voices of an entire industry, only in its infancy and struggling to be heard, could be heard. That industry is the Home Staging Industry. And today is going to be a VERY special day for all home stagers that utilize Active Rain as a resource for fresh and helpful industry information. We stagers here on Active Rain are welcoming our 500th stager... and THAT is a HUGE milestone for home staging! And (32 comments)
Realtors you'll notice that while I am a home stager, a number of my blog postings have to do with taking better photos of listings. This is because I KNOW that what a home buyers SEES influences their desire to purchase... or NOT. But what a buyer SEES often starts BEFORE they drive up to your listing or walk through its front door. With each passing day the Internet becomes more and more of a resource for buyers to PRESCREEN your listings by looking at the photos YOU have provided. So with digital photography being so easy and inexpensive... Realtors you have the responsibility to feature PERFECT images (56 comments)
When a home seller puts their home up for sale, they are much like kids about to go on a tricycle ride. But for this selling ride there are 4 basic elements impacting how smoothly the ride will go: Market, Location, Condition, and Price. The Market is the sidewalk that the seller's tricycle maneuvers on. Sometimes the market is bumpy, sometimes smooth. Regardless, what the markets surface conditions are, the seller must just roll along for there is little they can do to impact the market path. However, to get the tricycle ready for its travels, the seller must consider the 3 wheels (57 comments)
Home Stagers... Your Website is the Display Window of Your Talent & Skills - 03/03/07 04:35 PM
Knowing that the home staging industry is in the business of creating great first impressions, I often search the Internet looking at the websites of home stagers to see what kind of first impression they are or are NOT creating for the consuming public. I first started checking out home staging websites 3 1/2 years ago when I was opening my own home staging business and researching our industry. At that time, 2 home staging company's websites caught my eye and left me with an great impression of who they are and what the do. Those 2 staging companies were: Dekora in Vancouver and Nest Home Designin San (19 comments)
Staged it Wright in Oak Park / River Forest IL - 03/02/07 09:23 AM
When it comes to Architecture, the Oak Park / River Forest area of Illinois is one of the most historically significant areas in the world! For it is here that Frank Lloyd Wright had his first "studio" and created the now famous and easily recognizable form of architecture known as the Prairie Style. Dotted among the large stately mansions and tree lined streets of this area are Architectural masterpieces, created by Frank Lloyd Wright. And due to this areas close proximity to Chicago, builders have found it profitable to tear down less desirable older homes and replace them with new homes featuring all the (15 comments)
These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.