best practices: Not All Bananas in the Bunch are Ripe and Ready - 05/01/08 07:07 AM
So my home selling pets, would you like to pick a home stager to regularly work with, but are not sure which in the bunch to hire? Plus does it seem as if daily there are more and more staging bananas out there to pick from? Well, you are right; it can be a
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best practices: Another new "TOY" for Stage It Forward Members - 08/04/07 11:19 AM
With Stage It Forward on the Go and on the Grow... I thought it might be good to have yet another new FREE "toy" for members to use to show their affiliation to one of the busiest groups on Active Rain. This new "toy" is a custom widget... which is a little tool that you
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best practices: FEED ME SEYMOUR! Prop inventories can be a Shop of Horrors for Home Stagers - 08/01/07 12:41 PM
With more and more stagers entering the industry... I think it is important that they get a real understanding as to just what it takes to run a staging business. Many stager's have been coached to stage with what the seller already has in the way of furnishings and decorative accessories (props). Which is all
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best practices: HOME SELLERS... I'm Not Popeye, So Don't You Be Wimpy! - 06/25/07 05:55 PM
When I was a kid I used to watch the Popeye cartoon on TV. (To be honest I don't even know if it is on anymore or if the strip even runs in news papers.) Anyway, one of the cartoon's secondary characters was named Wimpy. While Wimpy was a sweet harmless loveable
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best practices: Are Model Homes Dying Dinosaurs? - 04/11/07 04:28 PM
Each year large builders and developers all across the nation invest millions of dollars to build, design and install lush & lovely model homes. Why? It is pretty simple. Models sell homes. As you'd expect, a model is a great tool to help a buyer understand just how to configure
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best practices: TAX MAN COMETH for Seller's... but NOT if I Can Help It! - 03/30/07 11:54 AM
Another POSTIVE reason why home sellers can benifit from Home Staging is because the fees for a staging services can be considered an advertising fee (See IRS Publication 523) and influence a seller's capitol gain or loss on a property that has been sold. What is IRS Publication 523 and what does it say?
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best practices: FAKE is OK, Just Don't be CONTRIVED - 03/29/07 02:07 AM
While home staging does require being visually creative, it really is a bit of marketing and merchandising "trickery" that gets the job done. Unlike the practices of interior design, decorating or re-design, staging is about creating an illusion of a possible lifestyle within a particular house that appeals to the largest home
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best practices: STAGE IT FORWARD... by giving IT back - 03/11/07 06:59 AM
The importance and willingness to give back is basic to what the group of stagers in Stage it Forward are all about. Its so basic, that in the group's short description here on Active Rain, the words "share" or "sharing" is used in 3 separate places. For me however, Stage It Forward is more than just helping other
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best practices: Active Rain created One Stage for an entirely new industry - 03/08/07 12:41 AM
The guys that created Active Rain might not realize it (and I KNOW they definitely did not intend it) but they have created something wonderful. They have created a stage so that the voices of an entire industry, only in its infancy and struggling to be heard, could be heard. That industry is
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best practices: Set Your Sites Low... to Raise Your Standards - 01/15/07 12:49 PM
The brilliance of Active Rain and Localism is that they can work together to everyone's benefit. As Active Rain provides a forum to share ideas and information amongst peers, Localism provides a place to apply this knowledge and better reach clients... immediately. Here is an example to make my point... As a home stager
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best practices: Home Staging = Sweat Equity ON STEROIDS! - 01/09/07 07:25 PM
Realtors, with the spring selling season just around the corner I think now is the time to FLEX YOUR MINDS to make a very GOOD point! While home staging does not raise the appraised value of a property, IT STILL CAN BE A VERY PROFITABLE VENTURE! Here's why... As every realtor knows, a
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best practices: Standing Out in the Rain... a Lesson to take to Localism. - 01/04/07 01:10 PM
Yesterday it was announced that of the 27,229 blog entries* posted on Active Rain since its début on June 25, 2006 my "very personal" post entitled "The Gift of Tears" was voted the Most Memorable post for the year. First, I have to say WOW and huge thank you to all
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best practices: For Crying Out Loud... it's CHRISTMAS! - 12/22/06 09:32 AM
Well I thought this picture really captured the essence of the last few post I created. In light of my recent post on Tears, and then all the boo-hooing and belly aching I was doing this past week... this seemed the perfect transition into Christmas. Oh and NO... they are NOT my
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best practices: Joy to the Rain - 12/17/06 01:35 AM
To all my friends in the rain... I would just like to take a moment to wish you the very best and hope you have a joyous time with family and friends during the Holiday Season. It truly has been a gift to meet, learn and share with you here in the rain. Stage
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best practices: Property Pricing advice can be hard for sellers to swallow - 11/09/06 12:13 PM
Being a stager can put us in a "funny spot" with sellers. After working in a seller's homes and transforming them in ways they never consider... sellers REALLY starts to TRUST us. Stagers need to be very careful. While you may be asked... a stager should NEVER suggest what a property should be listed for or
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best practices: Stagers... are we red headed step children that get no respect? - 10/30/06 05:38 AM
Lately I have been getting a lot of email from stagers that are frustrated with the response they have been getting from the real estate community. Basically they are surprised that realtors are not flocking to them with open welcoming arms and lavishing them with clients. Compared to mortgage brokers or
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best practices: Paint a HOME'S SALE into a corner... by not making repairs! - 10/18/06 07:30 AM
While many stagers talk a lot about cleaning, depersonalizing, decluttering and rearranging a home, which ARE important aspects of what we do, there is another area a GOOD stager will focus attention on and find solutions for... home repairs. Much like a buyer, the moment a real estate stager steps into a house they
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best practices: For the love of Pete... Give it a rest! - 10/15/06 07:10 PM
To all you sending me emails wondering why I shut my mouth... THANK you for your concern. When you have a type A personality it is hard to allow yourself time to get away. But this weekend I did. I followed Eileen Landau's fine example and traveled over to Galena Illinios for a
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best practices: 2 Sides of the Real Estate Transaction - 10/01/06 01:22 PM
It is often said that buying a home is the biggest PURCHASE one will ever make in their lives. But there are 2 sides to every story. Does it NOT stand to reason that putting one's home on the market would then be a person's biggest SALE in their life? I think sometimes
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best practices: BUDDING STAGERS... here are 7 tips to OPEN DOORS to business. - 09/28/06 07:09 PM
One of the delights of being on Active Rain is receiving emails like this... "Hi craig, Im in the process of getting my staging business off the ground but so far no one seems interested! I live in a area that staging is very new. My business is the first of its
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best practices: An event INSPIRED by Active Rain's community of friendly cooperation... - 09/20/06 06:16 PM
I am thrilled to share what I have been working on ALL day. Influenced by the kind and generous spirit of cooperation here on AR a realtor/friend of mine Annie Alexander, of Keller Williams, and I came up with the idea of creating a building wide Realtor Open House Tour. Knowing and believing
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best practices: Tips for Stagers: regarding Before & After Pictures - 09/07/06 07:27 AM
Photograph EVERY project. Pictures are SOOOO important... they tell our story in an instant. THAT is why I have so many posted on my website. You can write and write and write... but people will ALWAYS look at the pictures.
AND I keep updating them too, because you have 2
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best practices: SCANDLE: a MAN joins Woman's Council of Realtors! - 08/10/06 07:15 PM
Not really a scandal... but today I joined the Woman's Council of Realtors (North Shore). WOW does this chapter have it's stuff together. Today's speaker was Lynn Madison. http://www.lynnmadison.com/ A LEGEND in this "neck of the woods"... when it comes to training and development of PROFESSIONALS in real estate. Today, Lynn's totally informative topic
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best practices: The "art" of the THANK YOU NOTE - 07/30/06 01:26 PM
In today's age, where it seems like it is all about hard core marketing, sometimes what is forgotten is that marketing is ultimately about building authentic relationships. A simple thank you card can so easily begin or solidify a relationship... IF one writes and formats the note's message correctly. Here are some simple tips
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best practices: What Every Realtor Should Know About Home Staging - 07/22/06 04:28 PM
Because real estate staging is still relatively new in the Midwest we still get a lot of questions from Realtors about our services.
Many Realtors say they already "do their own staging"... which I think is great. But in this world were time is money, my question back to Realtors often is:
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