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chicago home staging: "OOPS" goes the Staging! - 03/03/08 11:13 AM
From the time we were small kids we were taught that there is a difference between what is good & bad and what is right & wrong. While those FIRST lessons of life had to do with basic relationship skills and behaviors, as we got older we gained awareness of other good & bad, right & wrong rules that applied to other areas in our lives. Rules, we grew to realize, help to guide us in subjects we study, the sports we play, the hobbies we undertake, and the work we do. In short, we gained knowledge that there are proper ways things are to be done if you are going to do them well.
So while … (43 comments)
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chicago home staging: A Tale of 2 Stages - 02/26/08 11:58 AM
For home sellers it is the best of times, it is the worst of times, it is the age of wise choices, it is the age of foolish decisions, it is the age of sales success and the age of missed opportunities.In short, now is an age where sellers are finally realizing that how their own "sales tale" plays out is more within their control then ever before. More and more know that to sell their home they need to take responsibility and a proactive role in its sale. How? Well, besides hiring a Realtor, today's sellers are starting to finally … (43 comments)
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chicago home staging: Staging that STARTS on a BANG... But ENDS with an OINK - 12/05/07 06:08 AM
Without a doubt, home staging can help sell a property. Even in this slower market, with so many home sellers having postive results using the services of an expirienced home stager, it is no surprise to find that time and again the blogging stagers here on Active Rain write posts to share their stories of the many wonderful success they have created.
So as much as I don't want to or like to report this, I have to admit that not every home that is staged benefits from the staging. Sometimes staging just can't do enough to make the home sell.
Why doesn't staging sometimes help a property sell? Well, there can be any number of reason … (17 comments)
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chicago home staging: Are Model Homes Dying Dinosaurs? - 04/11/07 04:28 PM
Each year large builders and developers all across the nation invest millions of dollars to build, design and install lush & lovely model homes. Why? It is pretty simple. Models sell homes. As you'd expect, a model is a great tool to help a buyer understand just how to configure and fit furniture within a prospective home. More importantly, builders know a beautiful model interior will connect emotionally with the buyer... enticing them with a possible "lifestyle" to be enjoyed if they bought the home.
Until quite recently, only larger builders could justify, afford and benefit from investing substantial sums of money … (25 comments)
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chicago home staging: First Appearing on "STAGE" 3 years Ago... TODAY! - 03/19/07 07:09 AM
Today, on the 3rd anniversary of my first home staging... I thought I would share the backstory behind my first staging experience and how it convinced ME that home staging works.
In March of 2004, a little after I had completed my studies in Interior Design, I was asked to stage a condo (that had a lot going against it) in Chicago.
I can remember thinking... "Staging? What's that?" You see, I really knew NOTHING about staging. So I went about researching what I could on the web. But unfortunately, at that time, there was not much information to be found, as there is today, but there was enough information that I got the … (27 comments)
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chicago home staging: I Confess... I've used the UGLY "R" WORD on the streets of metro Chicago - 03/16/07 07:07 AM
I happen to know among clients, home selling professionals, developers and stagers that there is controversy swirling around this very hot topic. It seems like everyone is chiming in on one side or the other, having a very strong and opinion on the subject. However, some of these negative opinions I feel are quite prejudiced. I feel all these people are misinformed and it is their ignorance that propels the myth and controversy that surrounds the "R" word.
Quite recently, we lost a client because we decided to start using the ugly "R" word. THIS got my blood boiling. NOW I am on a crusade to... Stamp out the … (33 comments)
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chicago home staging: Town-home sits UNSOLD for 7 months... THEN SELLS JUST 2 DAYS AFTER STAGING - 03/09/07 09:22 AM
Here in Chicago, the Bucktown area has risen up to be a beautiful renaissance neighborhood. Just about 10 years ago it wasn't much to look at. However due to its close proximity to to downtown, builders came in tore out or rehabbed much of the old and built new. NOW Bucktown is one of Chicago's trendiest and vibrant neighborhoods.
Because builders saw such opportunity and possibility... more and more came and built and built (and are still building actually) so the levels of inventory rose and rose and continues to rise. Unfortunately that creates a challenge. How does a seller, who originally bought new construction a few years back, differentiate their home … (23 comments)
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chicago home staging: Staged it Wright in Oak Park / River Forest IL - 03/02/07 09:23 AM
When it comes to Architecture, the Oak Park / River Forest area of Illinois is one of the most historically significant areas in the world! For it is here that Frank Lloyd Wright had his first "studio" and created the now famous and easily recognizable form of architecture known as the Prairie Style.
Dotted among the large stately mansions and tree lined streets of this area are Architectural masterpieces, created by Frank Lloyd Wright. And due to this areas close proximity to Chicago, builders have found it profitable to tear down less desirable older homes and replace them with new homes featuring all the … (15 comments)
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chicago home staging: Classic Georgian beautifully staged in Winnetka Illinois - 02/28/07 07:11 PM
Since the start of Active Rain I know I have been a bit of a yapper. But lately I have been very quiet... but for good reason. WE HAVE BEEN BUSY!
I thought you all might like to see some of what our crew here at Real Estaging has been working on that has kept us ALL so busy.
Below is a FOLLOW UP staging project for a "boutique" builder I first blogged about in my UPSTAGING blog last summer. The first house we staged for the builder had been on the market for nearly 10 months when we staged it. But once … (26 comments)
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Craig Schiller
Chicago,
IL
More about me…
REAL ESTAGING, a nationally recognized leader in Staging.
Address: PO BOX 5267, Aurora , IL, 60507
Office Phone: (847) 384-9369
Email Me
These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.
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