effective marketing: First Impression-ist Masterpieces Now Hang in the Active Rain Gallery - 04/14/08 11:05 AM
Last week something new began to be seen in the great hallowed halls of Active Rain. Beautiful blog masterpieces started to appear. Active Rain gave to us all another great new improvement to help us all better differentiate and further brand ourselves through our blogs. We now all have the access to a … (58 comments)
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effective marketing: I FINALLY Gots Me a Purdy Puddle... in the Rain - 04/11/08 03:09 PM
The ONLY problem I have EVER had about Active Rain was it is UGLY. YUP UGLY and I have not been afraid to let the Rain Gods (Matt Heaton and Johnathon Washburn) know how I felt.
But there is a saying, "you only get to complain if you are willing to provide a solution." So … (30 comments)
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effective marketing: Is Your Ignorance Bliss or a Missed Opportunity? - 04/08/08 09:39 AM
I have been writing here on Active Rain for nearly 2 years now and have seen the presence of home stagers explode here. Even though we share much of ourselves to this great community, in general it AMAZES me how ignored, snubbed and misunderstood our message has been by the overall Realtor … (46 comments)
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effective marketing: Chipping Away at the "PRICE IS KING" Myth Too Many Realtors Rely On - 03/31/08 04:22 PM
I hate to break some Realtor's chips... but for many of you the belief you have, regarding the role pricing plays in real estate sales, is not cracked up to what it could be. Believe it or not there is a simple yet profound parallel lesson that can be learned from how Lay's … (26 comments)
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effective marketing: Successful Selling in an Ugly Market Ain’t Always Pretty! - 03/27/08 11:34 AM
Even though we live in a consumer society, it's an odd fact that home sellers typically do not view their property as a product for sale in a marketplace. Because this is so, a home's sale often languishes. But this need not be the case. Basic marketing teaches us that how … (30 comments)
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effective marketing: Why Are Realtors in the Biz... if this is What They Do? - 03/11/08 10:49 AM
Yesterday I received a call from a desperate home seller looking to home staging as marketing solution that would help finally sell his $499,000 town home which has been on the market for months and months now. The buyer was quite frank about the fact that when compared to similar units for … (137 comments)
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effective marketing: Are You and Your Seller's Thoughts in the Gutter? - 10/15/07 09:15 AM
Until recently, it was always true that what a homebuyer saw when they first drove up a property could either make or break its sale. For if the home was appealing, from the gutter, it was said to have "Curb Appeal". Which was a good thing.But times have quickly changed, and … (40 comments)
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effective marketing: "What, How-N-Why?" This was How Our Day Flew By... - 10/04/07 06:51 PM
Blogging was QUITE a popular topic yesterday at Emagine 2007 Expo... and educational event Coldwell Banker held for its agents in Chicago.
I'm happy to report back that the day FLEW BY as ActiveRain's Caleb Mardini and I answered questions about blogging in the "Blooger's Lounge" set up at the Expo. I gotta admit it was very clever and forward thinking of Coldwell … (20 comments)
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effective marketing: SELL the TOUR to Sell the House! - 09/10/07 07:55 PM
Whether it is in our work life or in our personal life, each day we are all hit with a ton of advertising messages. Because this is so, the trick for those of us in sales is to find new ways to cut through the all the noise and get our message out … (24 comments)
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effective marketing: One Blog Post on "Emptiness" Sure Did Fill Up the Blogosphere! - 08/13/07 07:07 PM
Who says blogging on Real Estate industry topics does NOT get you noticed?
This is a tale that stresses the importance of and reason for finding your own blog voice and sharing your own voice.
Recently, I was approached by Design Talk, an amazingly popular on-line consumer oriented design site, with an idea they … (36 comments)
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effective marketing: Getting MORE RETURN for your Blogging Dollar - 04/04/07 06:59 AM
If you have blogged, for ANY amount of time, you know it is an investment IN time. However, one of the "PERKS" I have found in blogging is it gives me a means to capture and articulate, in a concise manner, just what I do want to communicate to my clients. So now … (54 comments)
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effective marketing: POWER of the RAIN... AR's Group Feature GIVES VOICE to Our Industry - 03/27/07 06:43 AM
I know there are MANY milestones that are now taking place, almost daily, here on Active Rain. So with so many wonderful stories of success being shared, the power of just what this site is capable of has definitely been proven. AND, considering Active Rain is REALLY only just in its infancy, it is mind boggling to … (42 comments)
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effective marketing: Real-Time Networking Event in the Spirit of Active Rain! - 02/07/07 07:16 PM
I know I have been kinda quiet in the rain... but it has been VERY busy here at Real Estaging.
However... for all my Chicago-land Active Rain collogues I am VERY proud to announce a very cool event that I am co-sponsoring along with 2 other Active Rain Members. (Tripti Kasal of … (21 comments)
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effective marketing: Set Your Sites Low... to Raise Your Standards - 01/15/07 12:49 PM
The brilliance of Active Rain and Localism is that they can work together to everyone's benefit. As Active Rain provides a forum to share ideas and information amongst peers, Localism provides a place to apply this knowledge and better reach clients... immediately. Here is an example to make my point...
As a home stager … (42 comments)
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effective marketing: Home Staging = Sweat Equity ON STEROIDS! - 01/09/07 07:25 PM
Realtors, with the spring selling season just around the corner I think now is the time to FLEX YOUR MINDS to make a very GOOD point! While home staging does not raise the appraised value of a property, IT STILL CAN BE A VERY PROFITABLE VENTURE!
Here's why... As every realtor knows, a … (33 comments)
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effective marketing: Tic-Toc !Tic-Toc! How much ACTIVE TIME do you clock? - 12/06/06 06:20 PM
While ActiveRain has proven to be a down pour of good and insightful information to and for the real estate community... it is not free.
Well, actually the information is "free" in the fact that it costs nothing to be a member, post a blog, read a blog, or write a comment. But … (26 comments)
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effective marketing: A BUBBLY WAY... to share your thanks & your message - 12/03/06 07:19 PM
I know I talk a lot about staging. But my REAL passion is advertising and marketing. I LOVE to find new ways to break through the typical "advertising noise" and connect with people. (Staging just happens to be an amazing marketing tool that does this too... that is why I am … (13 comments)
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effective marketing: What Every Realtor Should Know About Home Staging - 07/22/06 04:28 PM
Because real estate staging is still relatively new in the Midwest we still get a lot of questions from Realtors about our services.
Many Realtors say they already "do their own staging"... which I think is great. But in this world were time is money, my question back to Realtors often is: … (15 comments)
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