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expirienced home staging: A Tale of 2 Stages - 02/26/08 11:58 AM
For home sellers it is the best of times, it is the worst of times, it is the age of wise choices, it is the age of foolish decisions, it is the age of sales success and the age of missed opportunities.In short, now is an age where sellers are finally realizing that how their own "sales tale" plays out is more within their control then ever before. More and more know that to sell their home they need to take responsibility and a proactive role in its sale. How? Well, besides hiring a Realtor, today's sellers are starting to finally … (43 comments)
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expirienced home staging: Are You and Your Seller's Thoughts in the Gutter? - 10/15/07 09:15 AM
Until recently, it was always true that what a homebuyer saw when they first drove up a property could either make or break its sale. For if the home was appealing, from the gutter, it was said to have "Curb Appeal". Which was a good thing.But times have quickly changed, and while "Curb Appeal" still matters... today it matters in a different place and way.
Below is a 30 second "Curb Appeal Quiz Show" I created to show just where Curb Appeal ACTUALLY now begins... the final conclusion might challenge your way of thinking. (In fact I hope it does.)CURB APPEAL QUIZ SHOW … (40 comments)
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expirienced home staging: Inconvenient Truths about Home Staging - 08/27/07 12:40 PM
Last Friday, I happened to be contacted by the Chicago Tribune to discuss something that coincidentally had been on my mind for quite a few days.
For days now I could not stop thinking about the recent report published by the National Association of Exclusive Buyers Agents (NAEBA) entitled: "How to not get tricked by staging and potentially save $5,645 when you buy your home." But now it seemed that what had been on my mind had also attracted the attention of main stream media.
I had come to the conclusion that while I had thought some of the NAEBA report on … (47 comments)
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expirienced home staging: FEED ME SEYMOUR! Prop inventories can be a Shop of Horrors for Home Stagers - 08/01/07 12:41 PM
With more and more stagers entering the industry... I think it is important that they get a real understanding as to just what it takes to run a staging business.
Many stager's have been coached to stage with what the seller already has in the way of furnishings and decorative accessories (props). Which is all well and good, but what if what the property that needs to be staged is a vacant property? Or what if the property that needs to be staged is occupied but basically an empty home? What does the stager do if a house needs more "bling" to bring some life and appeal to it?
Here at Real Estaging … (27 comments)
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Craig Schiller
Chicago,
IL
More about me…
REAL ESTAGING, a nationally recognized leader in Staging.
Address: PO BOX 5267, Aurora , IL, 60507
Office Phone: (847) 384-9369
Email Me
These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.
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