home staging business: HOME SELLERS... I'm Not Popeye, So Don't You Be Wimpy! - 06/25/07 05:55 PM
When I was a kid I used to watch the Popeye cartoon on TV. (To be honest I don't even know if it is on anymore or if the strip even runs in news papers.)
Anyway, one of the cartoon's secondary characters was named Wimpy. While Wimpy was a sweet harmless loveable … (60 comments)

home staging business: Barb's Schwarz's New Book Reveals Home Staging Business is NOT "Pretty" Hocus Pocus! - 06/02/07 11:50 AM
A few weeks back I posted an announcement of the soon to be released book by Barb Schwarz (grand dame' of home staging) entitled: "Building a Successful Home Staging Business."
So I now have read Barb's new book and here is my promised "Book Review". 
First, while I did not agree with everything she writes of... I have … (23 comments)

home staging business: Good Photography Tells the Story the Media Wants to Tell of Us - 05/17/07 03:21 PM
This is a story that bears repeating... I know I have blogged before about how important good photography is to tell your own story but now I have proof as to how it can help you tell a BIGGER story.
National print media uses the web as a means to find good photos to use in conjunction with the feature … (35 comments)

home staging business: Dear ASP/ASPM's... I do Believe ONENESS is NOT One Sided - 05/15/07 07:11 AM
I have learned that mentioning Barb Schwarz's name in a blog is like taking a match to gasoline.
This is my reply to one of the last comments posted in my last blog post entitled: Will Staging Biz Book Hitting Shelves (this week) Hit the Target? I think my own comment bares repeating here to … (14 comments)

home staging business: Will Staging Biz Book Hitting Shelves (this week) Hit the Target? - 05/13/07 07:29 AM

Well, I couldn't have planned it better if I tried. But considering my last post, about the difficulties of owning a home staging business, the fact that Barb Schwarz is releasing a new book this week entitled "Building a Successful Home Staging Business" is timed perfectly.
Just what will this book reveal?  … (70 comments)

home staging business: Do Shifty Sellers Stage to Bamboozle Buyers? - 05/02/07 09:56 AM

Realtors, if you use home stagers, here is a point to ponder...
Should an occupied property that HAS been staged be ADVERTISED as such? 
I bring this point up as I feel an educated Realtor is an empowered Realtor.
So, before answering "YES" consider this... I personally think it is the LISTING REALTORS responsibility to … (50 comments)

home staging business: Active Rain drops create ripples of opportunity & possibility in 2007 - 12/31/06 11:37 AM
So it is the closing of the inaugural year of Active Rain... and what a year it has been for all who have taken part of this amazing community.
In a year where the real estate industry was swirling with change and challenge and where large companies were jockeying for position on the web... … (32 comments)

home staging business: Welcome Stagers! I have a "pumped up" idea... - 11/28/06 05:21 PM

FIRST!!! WOW....  You gotta love them AR guys. Those "drips" know how to "drop" in nice features.
To prime our new STAGE IT FORWARD GROUP pump... please go back to your blog postings about staging and re-assign its group under the new Stage It Forward catigory.  That way, your best and most informative blogs will appear … (9 comments)

home staging business: Working with Seniors... requires some flexibility! - 11/20/06 06:49 AM
Well I finally had my opportunity to talk about real estate staging to the group of seniors selling their homes. The auditorium was PACKED with an overflow crowd... to a point that there were those that needed to be turned away. To be honest I did NOT expect so many.
Upset and anxiety filled the room. You could feel that the folks … (47 comments)

home staging business: The CRAPPY part of a staging business is JUMBO sized CHALLENGES! - 11/18/06 06:29 PM
So you are or want to be a real estate stager? Well, it is a fun and rewarding business... but I would be lying if I said it was not with out it JUMBO challenges.
Since I have been blogging about staging I have "connected" with stagers from all over the United … (39 comments)

home staging business: I'D LIKE TO NEEDLE YOU TO MAKE A MARKETING POINT - 11/08/06 09:28 AM
I am a stickler for words. (Pardon the pun.) But something has been bothering me since I first started my own home staging company. It has to do with referring to ourselves as "Home Stagers" Is that the best way to describe ourselves? Is being a "Home" Stager actually what we are? Does that … (30 comments)

home staging business: Stagers... are we red headed step children that get no respect? - 10/30/06 05:38 AM
Lately I have been getting a lot of email from stagers that are frustrated with the response they have been getting from the real estate community. Basically they are surprised that realtors are not flocking to them with open welcoming arms and lavishing them with clients. Compared to mortgage brokers or … (40 comments)

home staging business: ASP? HSE? What's-a-stager-SUPPOSED-to-be? - 10/08/06 08:24 AM
My answer is... EITHER. NEITHER. BOTH. 
Cindy Lin, a new stager here on AR commented on one of my previous blogs.  Cindy summed up her desire for training and her training experience well when she said,  "granted the talent of staging is not teachable, but business models and skills are. i … (32 comments)

home staging business: Real Estate Stagers establish a new record here on the A.R. Blogger Hwy. - 10/07/06 06:16 PM

Well, I personally want to welcome Active Rain's 100th Stager: Maureen Henry of Rockland Home Staging.
Being #100 is truely is a milestone for stagers here on AR... who currently expirience a ratio of 40:1 when you compare realtors to stagers here on AR.
Realtors... more and more stagers are out there.... I encourage you … (14 comments)

home staging business: Staging should BLEND with the house and the target buyer - 09/10/06 08:51 AM
Debra Gould blogged on this topic yesterday and as I was posting my comments on her blog there was more I thought I could add.  
Debra said it perfectly whe she said staging should NOT "...look contrived and artificial, it needs to fit the mood of the house. You shouldn't be … (12 comments)

 
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Craig Schiller

Chicago, IL

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REAL ESTAGING, a nationally recognized leader in Staging.

Address: 131 South Lincoln Ave., Park Ridge, IL, 60068

Office Phone: (847) 384-9369

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These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.


















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