home staging industry: Wall Steet Journal Blogger is Clueless about Home Staging - 04/09/08 07:32 PM
Boy this is timely... considering all I have been flapping about here in the Rain.
I just came across this article on the Wall Street Journal's website.
"The Allure of the Fruit Bowl: Home Staging ‘Twiddles' With a Buyer's Mind"
It reinforces the fact that Realtors don't understand what we do. They don't get … (19 comments)
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home staging industry: Is Your Ignorance Bliss or a Missed Opportunity? - 04/08/08 09:39 AM
I have been writing here on Active Rain for nearly 2 years now and have seen the presence of home stagers explode here. Even though we share much of ourselves to this great community, in general it AMAZES me how ignored, snubbed and misunderstood our message has been by the overall Realtor … (47 comments)
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home staging industry: The Stage It Forward Banner Unfolds and Rises... - 12/01/07 10:51 AM
Jackie Peraza recently wrote a good post entitled Banner's, Bloggers and Staging that I encourage you to read. In is she asks an important question about Stage It Forward and what is happeing under its "banner". I've learned that if one person is thinking thoughts like this... others are too. Question like this need to be asked … (14 comments)
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home staging industry: Jennie Connected the Dot... Now I am Gonna Paint the Picture! - 11/29/07 11:10 AM
While I have learned much from fellow members here on Active Rain and in Stage It Forward... I have to admit there are some member's posts I follow more regularly. What they have to say about Home Staging and the Home Staging Industry time and again captures my attention. So recently when Jennie Norris, a … (24 comments)
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home staging industry: Is ROCK & ROLL "Where Its At" for Home Staging? - 11/26/07 07:50 AM
A winter's drive over the holiday weekend gave me a chance to reflect on all that I see going on in our industry. As I stand back and look WHO we are and WHERE we are... the more I am sure this industry is not quite YET ready to handle the BIG vision so many of us want. I … (25 comments)
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home staging industry: A Thankful Message for all our "Colors" - 11/21/07 07:02 AM
Oddly, of all weeks, I stumbled on a old song... we all have heard before.
But sometimes an "old" song can sound new.
In light of recent Home Staging Industry issues and dialogue... this song holds a hope-filled message that seems to fit our needs, wishes and dreams. … (23 comments)
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home staging industry: It's CLEAR... 21 SIF RoundTables Across North America Are Going to REFRESH Our Industry! - 11/17/07 04:16 PM
Yesterday both Chicago and Manhattan successfully held their respective Stage It Forward (SIF) ROUNDTABLE discussions.
Earlier today I spoke with Val Allocco who was the facilitator for in Manhattan. Val said that their group had about 15 attendees at the luncheon sponsored by American Furniture Rental. (THANK YOU AFR) Val will share her own sparkling account of the 3 … (26 comments)
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home staging industry: REALTORS... Will Staging Stats Crack Your Nuts? - 11/06/07 10:17 AM
You have all read the stories and/or watched the HGTV shows triumphantly boasting... "SOLD in one day after home staging!" "Multiple offerings after home staging!" "SOLD at first open house after staging!" But even after all these great staging experiences have been reported in various medias, there still seems to be … (35 comments)
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home staging industry: Stagers: We are Talking in AZ to Carry the Staging Message Forward. - 10/22/07 10:55 AM
Well in less than one hour the first Stage It Forward Roundtable Discussion will be taking place in Scottsdale.
Many of you emailed asking that I send you the questions we gathered from stagers all over North America... so here they are.
I thought that posting the questions we will be discussing will give those of … (25 comments)
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home staging industry: Clearing Up Churned Waters - 09/07/07 05:33 AM
Recently I wrote and posted 2 similar blogs entitled: Inconvenient Truths about Home Staging. A shorter edited down version was posted here on Active Rain while a more complete and comprehensive version was then posted here on what I call my "pretty blog."
The post created quite a ruckus with a foundation training company … (31 comments)
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home staging industry: Inconvenient Truths about Home Staging - 08/27/07 12:40 PM
Last Friday, I happened to be contacted by the Chicago Tribune to discuss something that coincidentally had been on my mind for quite a few days.
For days now I could not stop thinking about the recent report published by the National Association of Exclusive Buyers Agents (NAEBA) entitled: "How to not … (47 comments)
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home staging industry: People Like Touching Our SIF Stuff - 08/14/07 05:51 PM
Just a quick update...
This past August 4th the Stage It Forward (SIF) widget was created & released.
Since then, I am happy to report, it has been doing well and is attracting a nice amount of attention in the way of clicks. 2,176 clicks to be exact!
Considering it is just the first 10 days this is NO shabby … (9 comments)
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home staging industry: Who was Stage It Forward's MYSTERY MODERATOR? - 08/02/07 04:40 PM
One of the things that makes Stage It Forward such a thriving and active group here in the Rain is the fact that the Moderator position is passed to someone new each month. Each month what is featured in the group as the "best to be read" for the day is … (24 comments)
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home staging industry: Stagers... if NOT Here, Then Where? - 06/14/07 02:19 PM
I woke up this morning and that headline was in my head. I guess it was there because I went to bed thinking about all the controversy that has swirled around and in Stage It Forward... for the last couple days.
If you feel like an outsider that missed all the … (34 comments)
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home staging industry: 100,000 DING DONG's, Stage It Forward Calling... with a Member Button for YOU! - 06/04/07 02:35 PM
With this post I have gone over the 100k Point. How befitting to reach this milestone with this post. While I did not time it as such, (I actually thought it would be this Friday with a Good Word Series post.) this post really does make this special for me ... because this post … (55 comments)
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home staging industry: Barb's Schwarz's New Book Reveals Home Staging Business is NOT "Pretty" Hocus Pocus! - 06/02/07 11:50 AM
A few weeks back I posted an announcement of the soon to be released book by Barb Schwarz (grand dame' of home staging) entitled: "Building a Successful Home Staging Business."
So I now have read Barb's new book and here is my promised "Book Review".
First, while I did not agree with everything she writes of... I have … (23 comments)
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home staging industry: Dear ASP/ASPM's... I do Believe ONENESS is NOT One Sided - 05/15/07 07:11 AM
I have learned that mentioning Barb Schwarz's name in a blog is like taking a match to gasoline.
This is my reply to one of the last comments posted in my last blog post entitled: Will Staging Biz Book Hitting Shelves (this week) Hit the Target? I think my own comment bares repeating here to … (14 comments)
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home staging industry: Will Staging Biz Book Hitting Shelves (this week) Hit the Target? - 05/13/07 07:29 AM
Well, I couldn't have planned it better if I tried. But considering my last post, about the difficulties of owning a home staging business, the fact that Barb Schwarz is releasing a new book this week entitled "Building a Successful Home Staging Business" is timed perfectly.
Just what will this book reveal? … (70 comments)
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home staging industry: Was Barb Schwarz the "INVENTOR" of Home Staging? - 04/17/07 09:29 AM
Once you have written a blog, for any amount of time, it's inevitable that you come to a point where you search for that one "right word" that clearly conveys exactly what you are trying to say. Finding the right words is critical to communicating a message... and ultimately establishing one's credibility. Your words are a … (84 comments)
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home staging industry: My Personal COMMENT on a STAGER'S STORM in the Rain - 04/17/07 09:29 AM
While it was NOT the intent of my initial post entitled "Was Barb Schwarz the 'INVENTOR' of Home Staging"... somehow this post did cause issues to swirl to the surface. And in all this there lies a lesson for ANYONE who writes a blog.
So first let's talk about MY PERSONAL PURPOSE for writing that … (25 comments)
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