marketing: First Impression-ist Masterpieces Now Hang in the Active Rain Gallery - 04/14/08 11:05 AM
Last week something new began to be seen in the great hallowed halls of Active Rain. Beautiful blog masterpieces started to appear. Active Rain gave to us all another great new improvement to help us all better differentiate and further brand ourselves through our blogs. We now all have the access to a … (58 comments)
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marketing: I FINALLY Gots Me a Purdy Puddle... in the Rain - 04/11/08 03:09 PM
The ONLY problem I have EVER had about Active Rain was it is UGLY. YUP UGLY and I have not been afraid to let the Rain Gods (Matt Heaton and Johnathon Washburn) know how I felt.
But there is a saying, "you only get to complain if you are willing to provide a solution." So … (32 comments)
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marketing: Chipping Away at the "PRICE IS KING" Myth Too Many Realtors Rely On - 03/31/08 04:22 PM
I hate to break some Realtor's chips... but for many of you the belief you have, regarding the role pricing plays in real estate sales, is not cracked up to what it could be. Believe it or not there is a simple yet profound parallel lesson that can be learned from how Lay's … (56 comments)
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marketing: Are You and Your Seller's Thoughts in the Gutter? - 10/15/07 09:15 AM
Until recently, it was always true that what a homebuyer saw when they first drove up a property could either make or break its sale. For if the home was appealing, from the gutter, it was said to have "Curb Appeal". Which was a good thing.But times have quickly changed, and … (40 comments)
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marketing: SELL the TOUR to Sell the House! - 09/10/07 07:55 PM
Whether it is in our work life or in our personal life, each day we are all hit with a ton of advertising messages. Because this is so, the trick for those of us in sales is to find new ways to cut through the all the noise and get our message out … (24 comments)
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marketing: All the Advertising without the Nausea! - 08/20/07 06:51 AM
Being that I work in an industry that CREATES first impressions, I am a stickler for how end results look. This coupled with the fact that I worked in graphic arts, print media and advertising for years... I am passionate about how an advertising "message" is crafted AND presented. Whether the "message" is an ad of self promotion or an ad … (30 comments)
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marketing: People Like Touching Our SIF Stuff - 08/14/07 05:51 PM
Just a quick update...
This past August 4th the Stage It Forward (SIF) widget was created & released.
Since then, I am happy to report, it has been doing well and is attracting a nice amount of attention in the way of clicks. 2,176 clicks to be exact!
Considering it is just the first 10 days this is NO shabby … (9 comments)
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marketing: I'll Show You Mine If You Show Me Yours! - 06/19/07 06:40 AM
Revealing how I approach and how I actually study what I see working with my blogging here in the Rain is what this post is all about. (Its NOT about the goofy picture to the left... that is just to make you smile a bit.)
First I know that blogs that have fresh … (31 comments)
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marketing: Run Off and Join a Blog Carnival... You Might End Up Being FEATURED in the Rain - 06/11/07 09:52 AM
So, I just finished being the guest judge for this week's Carnival of Real Estate. Some really great and informative winning posts for this week's contest can be found here on my "pretty" blog: Judging for Real Estate Blogging Award Ain't Just Easy as Black & White.
But that is not what I want to talk … (14 comments)
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marketing: Do Shifty Sellers Stage to Bamboozle Buyers? - 05/02/07 09:56 AM
Realtors, if you use home stagers, here is a point to ponder...
Should an occupied property that HAS been staged be ADVERTISED as such?
I bring this point up as I feel an educated Realtor is an empowered Realtor.
So, before answering "YES" consider this... I personally think it is the LISTING REALTORS responsibility to … (50 comments)
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marketing: Getting MORE RETURN for your Blogging Dollar - 04/04/07 06:59 AM
If you have blogged, for ANY amount of time, you know it is an investment IN time. However, one of the "PERKS" I have found in blogging is it gives me a means to capture and articulate, in a concise manner, just what I do want to communicate to my clients. So now … (54 comments)
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marketing: NBC picked up my blog... How do I EVEN BEGIN to thank Active Rain?!!!! - 03/19/07 11:35 PM
Today has been a day I will ALWAYS remember... and I have to thank ACTIVE RAIN for so very much of it.
Yesterday morning I discovered that NBC-5 TV in Dallas had picked up one of my recent posts from my "Pretty Blog" (which is my AR blog slightly re-constituted) and posted … (119 comments)
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marketing: THINK CRUSTY THOUGHTS... When Taking Listing Photos - 03/06/07 09:38 AM
Realtors you'll notice that while I am a home stager, a number of my blog postings have to do with taking better photos of listings. This is because I KNOW that what a home buyers SEES influences their desire to purchase... or NOT. But what a buyer SEES often starts BEFORE they drive up to … (56 comments)
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marketing: REALTORS... Selling a home is as easy as riding a Tricycle - 03/04/07 03:24 PM
When a home seller puts their home up for sale, they are much like kids about to go on a tricycle ride. But for this selling ride there are 4 basic elements impacting how smoothly the ride will go: Market, Location, Condition, and Price.
The Market is the sidewalk that the seller's … (57 comments)
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marketing: Home Stagers... Your Website is the Display Window of Your Talent & Skills - 03/03/07 04:35 PM
Knowing that the home staging industry is in the business of creating great first impressions, I often search the Internet looking at the websites of home stagers to see what kind of first impression they are or are NOT creating for the consuming public.
I first started checking out home staging websites 3 1/2 years ago when … (19 comments)
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marketing: Real-Time Networking Event in the Spirit of Active Rain! - 02/07/07 07:16 PM
I know I have been kinda quiet in the rain... but it has been VERY busy here at Real Estaging.
However... for all my Chicago-land Active Rain collogues I am VERY proud to announce a very cool event that I am co-sponsoring along with 2 other Active Rain Members. (Tripti Kasal of … (22 comments)
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marketing: Set Your Sites Low... to Raise Your Standards - 01/15/07 12:49 PM
The brilliance of Active Rain and Localism is that they can work together to everyone's benefit. As Active Rain provides a forum to share ideas and information amongst peers, Localism provides a place to apply this knowledge and better reach clients... immediately. Here is an example to make my point...
As a home stager … (42 comments)
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marketing: Home Staging = Sweat Equity ON STEROIDS! - 01/09/07 07:25 PM
Realtors, with the spring selling season just around the corner I think now is the time to FLEX YOUR MINDS to make a very GOOD point! While home staging does not raise the appraised value of a property, IT STILL CAN BE A VERY PROFITABLE VENTURE!
Here's why... As every realtor knows, a … (33 comments)
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marketing: Standing Out in the Rain... a Lesson to take to Localism. - 01/04/07 01:10 PM
Yesterday it was announced that of the 27,229 blog entries* posted on Active Rain since its début on June 25, 2006 my "very personal" post entitled "The Gift of Tears" was voted the Most Memorable post for the year. First, I have to say WOW and huge thank you to all … (40 comments)
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marketing: I can’t hold it any longer… this old Blog-Dog is gonna hit his 100th Post. - 12/08/06 09:25 AM
Well I am about to a hit a personal milestone here in the rain. My next post will be #100!
And while that may not seem like a lot for some bloggers here in the rain... it is for me. You see prior to joining Active Rain I barely knew what … (33 comments)
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