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photography: Are You and Your Seller's Thoughts in the Gutter? - 10/15/07 09:15 AM
Until recently, it was always true that what a homebuyer saw when they first drove up a property could either make or break its sale. For if the home was appealing, from the gutter, it was said to have "Curb Appeal". Which was a good thing.But times have quickly changed, and while "Curb Appeal" still matters... today it matters in a different place and way.
Below is a 30 second "Curb Appeal Quiz Show" I created to show just where Curb Appeal ACTUALLY now begins... the final conclusion might challenge your way of thinking. (In fact I hope it does.)CURB APPEAL QUIZ SHOW … (40 comments)
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photography: Good Photography Tells the Story the Media Wants to Tell of Us - 05/17/07 03:21 PM
This is a story that bears repeating... I know I have blogged before about how important good photography is to tell your own story but now I have proof as to how it can help you tell a BIGGER story.
National print media uses the web as a means to find good photos to use in conjunction with the feature stories they are publishing on the home staging and interior redesign.
Home Magazine recently found our website http://www.realestaging.com and contacted us, asking if they could use photos of our staging work for a feature story they were going to be publishing in their June 2007 issue. Of course we agreed.
But the … (35 comments)
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photography: First Appearing on "STAGE" 3 years Ago... TODAY! - 03/19/07 07:09 AM
Today, on the 3rd anniversary of my first home staging... I thought I would share the backstory behind my first staging experience and how it convinced ME that home staging works.
In March of 2004, a little after I had completed my studies in Interior Design, I was asked to stage a condo (that had a lot going against it) in Chicago.
I can remember thinking... "Staging? What's that?" You see, I really knew NOTHING about staging. So I went about researching what I could on the web. But unfortunately, at that time, there was not much information to be found, as there is today, but there was enough information that I got the … (27 comments)
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photography: THINK CRUSTY THOUGHTS... When Taking Listing Photos - 03/06/07 09:38 AM
Realtors you'll notice that while I am a home stager, a number of my blog postings have to do with taking better photos of listings. This is because I KNOW that what a home buyers SEES influences their desire to purchase... or NOT. But what a buyer SEES often starts BEFORE they drive up to your listing or walk through its front door.
With each passing day the Internet becomes more and more of a resource for buyers to PRESCREEN your listings by looking at the photos YOU have provided. So with digital photography being so easy and inexpensive... Realtors you have the responsibility to feature PERFECT images … (56 comments)
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photography: Set Your Sites Low... to Raise Your Standards - 01/15/07 12:49 PM
The brilliance of Active Rain and Localism is that they can work together to everyone's benefit. As Active Rain provides a forum to share ideas and information amongst peers, Localism provides a place to apply this knowledge and better reach clients... immediately. Here is an example to make my point...
As a home stager I believe what a home buyer sees, regardless of where, when or how they see it, matters greatly. (I believe in the importance of this so much that I am ongoingly investing in and building an entire company devoted exclusively to improve what buyers see and visually exprience.)
So to keep … (42 comments)
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photography: Someone needs to tell the truth... PHOTOS LIE! - 10/03/06 07:29 PM
In my previous post today I showed Before & After Photos of a property that we just completed staging. What I did NOT show was how I got those After Photos to look so good.
Realtors and stagers need to understand a very important point about digital cameras... THEY DISTORT THE TRUTH.
Below is the raw Before (left) and edited After (right) photo of the Living room we just staged. PhotoShop is the tool I used to make the After look so good.
But what did I do to transform the image? Well, first I applied BASIC principles of photographic perspective.
Let's break it down … (77 comments)
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Craig Schiller
Chicago,
IL
More about me…
REAL ESTAGING, a nationally recognized leader in Staging.
Address: PO BOX 5267, Aurora , IL, 60507
Office Phone: (847) 384-9369
Email Me
These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
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