photography: Are You and Your Seller's Thoughts in the Gutter? - 10/15/07 09:15 AM
Until recently, it was always true that what a homebuyer saw when they first drove up a property could either make or break its sale. For if the home was appealing, from the gutter, it was said to have "Curb Appeal". Which was a good thing.But times have quickly changed, and … (40 comments)
photography: Good Photography Tells the Story the Media Wants to Tell of Us - 05/17/07 03:21 PM
This is a story that bears repeating... I know I have blogged before about how important good photography is to tell your own story but now I have proof as to how it can help you tell a BIGGER story. National print media uses the web as a means to find good photos to use in conjunction with the feature … (35 comments)
photography: First Appearing on "STAGE" 3 years Ago... TODAY! - 03/19/07 07:09 AM
Today, on the 3rd anniversary of my first home staging... I thought I would share the backstory behind my first staging experience and how it convinced ME that home staging works. In March of 2004, a little after I had completed my studies in Interior Design, I was asked to stage a condo (that had a lot going … (27 comments)
photography: THINK CRUSTY THOUGHTS... When Taking Listing Photos - 03/06/07 09:38 AM
Realtors you'll notice that while I am a home stager, a number of my blog postings have to do with taking better photos of listings. This is because I KNOW that what a home buyers SEES influences their desire to purchase... or NOT. But what a buyer SEES often starts BEFORE they drive up to … (56 comments)
photography: Set Your Sites Low... to Raise Your Standards - 01/15/07 12:49 PM
The brilliance of Active Rain and Localism is that they can work together to everyone's benefit. As Active Rain provides a forum to share ideas and information amongst peers, Localism provides a place to apply this knowledge and better reach clients... immediately. Here is an example to make my point... As a home stager … (42 comments)
photography: Someone needs to tell the truth... PHOTOS LIE! - 10/03/06 07:29 PM
In my previous post today I showed Before & After Photos of a property that we just completed staging. What I did NOT show was how I got those After Photos to look so good. Realtors and stagers need to understand a very important point about digital cameras... THEY DISTORT THE TRUTH. Below is … (76 comments)
These are the creative writings of Craig Schiller, a home staging professional, passionate real estate marketing professional and founder of the Real Estaging, one of the nation's leading home staging companies.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
Until recently, it was always true that what a homebuyer saw when they first drove up a property could either make or break its sale. For if the home was appealing, from the gutter, it was said to have "Curb Appeal". Which was a good thing.But times have quickly changed, and … (40 comments)
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