staging marketing: Good Photography Tells the Story the Media Wants to Tell of Us - 05/17/07 03:21 PM
This is a story that bears repeating... I know I have blogged before about how important good photography is to tell your own story but now I have proof as to how it can help you tell a BIGGER story.
National print media uses the web as a means to find good photos to use in conjunction with the feature … (35 comments)
|
staging marketing: THINK CRUSTY THOUGHTS... When Taking Listing Photos - 03/06/07 09:38 AM
Realtors you'll notice that while I am a home stager, a number of my blog postings have to do with taking better photos of listings. This is because I KNOW that what a home buyers SEES influences their desire to purchase... or NOT. But what a buyer SEES often starts BEFORE they drive up to … (56 comments)
|
staging marketing: Set Your Sites Low... to Raise Your Standards - 01/15/07 12:49 PM
The brilliance of Active Rain and Localism is that they can work together to everyone's benefit. As Active Rain provides a forum to share ideas and information amongst peers, Localism provides a place to apply this knowledge and better reach clients... immediately. Here is an example to make my point...
As a home stager … (42 comments)
|
staging marketing: TRIX FIX 12 PIX - 12/01/06 08:22 PM
For both the realtor and a stager... GOOD photography of the property for sale is a necessity. For the realtor, the photos you take of your listing show the product you are trying to sell. For the stager the photos of your work capture and chronicle your staging skills.
Therefore it is to BOTH … (38 comments)
|
staging marketing: Working with Seniors... requires some flexibility! - 11/20/06 06:49 AM
Well I finally had my opportunity to talk about real estate staging to the group of seniors selling their homes. The auditorium was PACKED with an overflow crowd... to a point that there were those that needed to be turned away. To be honest I did NOT expect so many.
Upset and anxiety filled the room. You could feel that the folks … (47 comments)
|
staging marketing: I'D LIKE TO NEEDLE YOU TO MAKE A MARKETING POINT - 11/08/06 09:28 AM
I am a stickler for words. (Pardon the pun.) But something has been bothering me since I first started my own home staging company. It has to do with referring to ourselves as "Home Stagers" Is that the best way to describe ourselves? Is being a "Home" Stager actually what we are? Does that … (30 comments)
|
staging marketing: Stagers... are we red headed step children that get no respect? - 10/30/06 05:38 AM
Lately I have been getting a lot of email from stagers that are frustrated with the response they have been getting from the real estate community. Basically they are surprised that realtors are not flocking to them with open welcoming arms and lavishing them with clients. Compared to mortgage brokers or … (40 comments)
|
staging marketing: "CHEERS" to new marketing opportunities for stagers! - 10/19/06 08:26 PM
So if you have not figured it out yet... I have a BIG mouth.
I would rather share what I know and NEW THINGS I have learned about staging then hold it as a trade secret. WHY? Because the staging industry is young and the faster we all share what we … (29 comments)
|
staging marketing: ANNOUNCING: My new book on Real Estate Staging - 10/07/06 12:17 PM
While there are a few books out there that talk about real estate staging. I still feel there is room for a more comprehensive discussion.
I have been working on my own staging book and am PROUD to début the cover HERE on ACTIVE RAIN.
For marketing purposes (so that I … (29 comments)
|
staging marketing: NO SALE! for Good Morning America - 10/02/06 05:12 PM
If you didn't catch the conclusion of GMA's "Sell Your House In a Week Challenge"... well it was NOT a happy ending. Real estate expert Barbara Corcoran gave it her all to prepare and market the NJ house and get it sold in 1 week. And while they had 80 people … (15 comments)
|
staging marketing: 2 Sides of the Real Estate Transaction - 10/01/06 01:22 PM
It is often said that buying a home is the biggest PURCHASE one will ever make in their lives.
But there are 2 sides to every story.
Does it NOT stand to reason that putting one's home on the market would then be a person's biggest SALE in their life?
I think sometimes … (5 comments)
|
staging marketing: REAL ESTAGING announces a whole new level of service! - 08/11/06 06:24 PM
Here at Real Estaging we are constantaly trying to offer the best in real estate staging services.
That is why we are proud to announce that we are the first staging company in North America to offer this level of service. We call it Real Erazing... perfect for properties that have no … (5 comments)
|
staging marketing: I admit... Staging ISN'T Necessary! - 08/02/06 10:21 PM
Even though I am a stager, I will be the first to say Staging ISN'T necessary to sell a home.
Does it help? YES.
Can the seller profit from it? YES.
Can a home sell faster? YES.
But it is necessary? NOPE.
I can remember my father was the type of … (5 comments)
|
staging marketing: The "art" of the THANK YOU NOTE - 07/30/06 01:26 PM
In today's age, where it seems like it is all about hard core marketing, sometimes what is forgotten is that marketing is ultimately about building authentic relationships.
A simple thank you card can so easily begin or solidify a relationship... IF one writes and formats the note's message correctly.
Here are some simple tips … (10 comments)
|
staging marketing: UP STAGING the competition... 2 VERY different stagings on the same property - 07/29/06 10:25 AM
Realtors need to know that just because a person or business call themelves "stagers" does not mean that they can actually do a professional job. EVEN if they are "Accrediated".
Here is an actual job we recently re-staged. The builder has paid an unbelievable $9,000 in fees to this furniture rental company! This type of … (34 comments)
|
staging marketing: Stagers stepping out of the box... - 07/28/06 06:03 PM
When staging a property... scale, proportion, color and style matter greatly.
That is why we have developed our own extensive Staging Prop Library that allows our Property Stylists to select just the right pieces that subtly blend in, yet enhance the properties overall appeal.
Comprised of neary 2000 items and valued at … (5 comments)
|
staging marketing: Staging as advertising expense? - 07/25/06 07:39 PM
In the short time I have been a part of ActiveRain, I am amazed (and delighted) at out how many of you have either commented to my BLOGS directly or sent me an email about what I share.
I just thought I was an average guy with some thoughts and opinions and a love for what I do, … (4 comments)
|
;)
Links;)
Tags (Tag Cloud);)
Archives
