2010 is looking to be a fantastic year as a real estate virtual assistant. The beginning of the year is (or just before) is always a busy time to listen and consult with possible new clients and other real estate professionals seeking to make some real changes, try out a VA, or are just desperate for some help.
During that time its typical to hear many of the same questions, and some questions usually leads us down a path of conversation that is unfamiliar to many agents, that comes after “How many clients do I have?” and “What do I do for them?”
Answering that question can be hard because every client has a slightly different business model, market & location, and needs. So the answers vary. That got me to thinking. How do you see a virtual assistant fitting into your business model?
I work with real estate Teams,Brokers, Top Producer’s, New Agents all with varying needs. So let’s break it down just a bit so you can see how a VA can be customized to fit your business model, and what to look for when interviewing VA’s.
Real Estate Teams: Virtual Assistance for real estate Teams is a VERY collaborative efforton everyone’s part. Communication and systems are an absolute must.There usually must always be a team manager that leads in the delegation or it should be broken down into areas of delegation for different members of the team.Calendars, planning, and conference calls are plenty. Your VA should be aware of how your team works together, and is not easily overwhelmed with working with different personalities and work styles. If learning technology is difficult for most everyone on the team, an in-office support team member might be a good first choice.
Broker Level: Communication and goal setting should be clear from Broker to Agents. Virtual Assistance at the Broker Level might mean seeking a VA with a Multi-VA Team, not a sole VA.However, a VA can be the center of your online and offline management, coordinating transactions, achieving your standards for marketing, and offer additional suite of virtual tools to aide in recruiting. A VA can also be available for any joint company branding, marketing and social media efforts. Once again processes & systems must tied and true to be the most cost effective, but a VA can help bring it all together in your office.
Experienced Agents: Experienced agents may not have the need to re-create the wheel with systems, many are in place, but streamlining, and advising on old, tired marketing practices and vendorsis key. Keeping on top of technology, implementation and becoming more efficient with online practices is key to partnering with a VA.
New Agents: Starting from scratch and getting off to a great start can be a challenge in the industry of real estate for a new agent. Building a brand that is identifiable, and individual & separate from your franchise is key to building a business that will stand the test of time and carry you through the ups and downs of real estate. A VA can help you decide and expedite a plan for your investments into your marketing, websites, blogs and other necessities. They can help match your work-style to the social media that compliments you, and enhances your relationships online & off, builds your Sphere of Influence, and helps you manage and start your database.
Business Models can be further defined by niche models like Luxury Home Agents, and Foreclosure Agents for example.
As you can see, the needs can be broad for your business model. Knowing where to start adding in leverage, support and productivity does take some time and thought, but you’ll know when you have found the right match when your VA can help you customize and grow your real estate business model.
Copyright 2010 Laura Monroe | Real Estate Virtual Assistant| Creative Agent Solutions.com
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This is really cool!!! Whether you are a homeowner wanting to rent your home, or an agent who has rental properties, having a comprehensice place to find rentals, compare prices, and see rentals on a mpa is just something that Craigslist doe not offer! Judos to Zillow!!!
I have an investment property in Florida. In the last three years, twice I’ve listed it for sale. Twice I’ve ended up renting it. Twice I’ve relied on my agentto help me with the decision making that took me down this path to simply get the home occupied. It is a big reality that today’s real estate market is forcing many people, like myself, to wear the landlord hat because of market conditions.
Today I am excited to announce that Zillow is expanding its marketing services to not only include homes FOR SALE, but now also include the ability to market homes as being FOR RENT.
Zillowhas always been a little different than other real estate sites because our foundation is a data base of ALL homes, not just homes that are currently on the market. Today we have about 93M property records on the site, with about 3.6M of them having been flagged as being for sale. Because of this, we get people in all stages of home ownership, from renting to buying to owning.
According to the U.S. Census American Housing Survey 2005, there are 34M rental households in the US, with 53% of rentals being 4 units or less and 30% being single family homes. And when we look at the 8M+ people that visit Zillow each month, nearly 1M of them are exclusively renters with untold others “on the fence” on whether to buy or rent.
So what is Zillow’s new product?
Zillow offers a Featured Rental Listing for just $9.95 for 180 days. Featured Listings are sorted to the top of search resultsand receive six times more views than non-featured listings.
Rich rental listings can be created with unlimited photos and detailed property information, and you only have to post this information once for up to 180 days.
How will people find my Rental Listing on Zillow?
Of course we’ll have the standard search, but we couldn’t just stop there.
Zillow has built the industry’s first search by monthly payment– allowing users to simultaneously search for homes for sale and for rent based on a monthly payment they can afford. (monthly payment on homes for sale will be calculated using that day’s mortgage rate for a 30-year fixed mortgage rate, assuming 20% down)
Zillow’s goal is to help people make intelligent and informed choices in all stages of life – whether they are renting, deciding whether to rent or buy, shopping for a home today, refinancing, remodeling or just dreaming. With the addition of rental listings and search, we are giving our users another tool to help them throughout their decision making process.
Broker Bryant is a Broker that rocks his business by being virtual, and utilizes the tools and technology that streamline his activites for the highest productivity on his part. The man has got it going on! Below are some of his MUST HAVE tools. Check it out!
Hi folks, As most of you know I run a virtual real estate office. What this means is that my associates and I all work from our homes. I do most of my business over the Internet. I rarely talk on the phone. And I rarely show properties.
I list Florida properties for salewithout ever meeting the Sellers and I sell Florida propertieswithout ever meeting the Buyers. This is my preferred way of handling business. I mostly communicate via email and text messages.
I have found that conducting business like this is very efficient. I am able to spend more time communicating with my customers because I am not wasting time driving around looking at properties and talking on the phone for an hour when an email would deliver the same information.
The other advantage of handling communications via email and text messaging is that there is far less confusion. I rarely have to deal with “he said she said”. All I have to do is pull up the conversation thread and everything we “said” is right there in writing. No confusion. No mistakes.
Here are a few tools I couldn’t live without.
Gmail. The labeling feature in Gmail is my filing cabinet.
GoogleDocs. Everything I need online and there when I need it. I can also invite others to edit the same document. And don’t get me started on Google forms. The best thing since sliced bread.
Picasa and web albums. How would you like it if you asked the listing agent for additional photos and they could connect you with an album online that had dozens of them?
Scribd.com. What if your Seller can’t receive a 100 page attachment? Just upload the document to Scribd and send the seller a link.
Skype. Do a lot of International business? $12.95 (or so) a month and I can call anywhere in the world. I can even talk via webcam.
PDFill.com. Can’t afford Adobe Professional? Try this one for a one time fee of $12.95 (or so). Never use your printer again.
Google Groups. Need a FREE meeting place for your team? Go check it out
OK. That’s it for now. I have many more tools that I use everyday to make my life easier and less time consuming. My goal for next year is to be able run my entire Florida Real Estate businessfrom my iPhone. How cool would that be?
***If you are an experienced agent and want to work for a virtual real estate company then check out my company site at www.TTRealtyNet.com.
I came across this interesting video with Gary Keller talking about the differences in the KW Lead Generation Model in the current economy. It's interesting how when the book originally came out the explain that the Lead Generation Model was "Marketing" based, and "Prospecting" enhanced...and now its the other way around..in other words..make a connection first..market yourself later.
What do you think?
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Brian Gardner with Studiopress.com has been one of the masters of WordPress Theme designs for quite a while now. His designs are know for having "clean code" which in itself creates the optimum environment for having great search engine "readability". He has once again created a new theme, only this time its specifically with the Agent or Broker in mind!
AgentPress.com just launched today, and even more exciting is that he has teamed up with the MyTechOpinion Team to help develop theme content.
Check Out the Demo to see for yourself! If you've been considering using Wordpress for your outside blog and need a clean, elegant design the AgentPress theme has amazing built-in features, is SEO optimized and allows you to combine a compelling platform to market your listings, your blog content all is one stunning package!
LOVE this blog from Clint on going mobile...and all the tools you need to get started. No need to be tied to your desk..and when you need to leverage some assistance..a real estate virtual assistant is ready to go!
With the real estate industry evolving at the rate that it is, many agents have adapted to include the ability to be as mobile as possible. Gone are the days of meeting at the office or heading back to the office in order to get anything done. In fact, a good number of agents don’t even have an office. Their office has 4 doors, not just one…and it sports 4 wheels and bucket seats.
There is a mindset that needs to be adapted in order to effectively go mobile. You have to be really self-motivated. And, you have to realize that when you leave your house, you are working. You must also be able to be in contact at all times. And, you must be able to access anything you need at any given point in time. With that in mind, there are several things that one must possess in order to master the art of mobility:
1. A good smart-phone – Don’t be cheap! Get a good smart phone…an Iphone or a Blackberry. And make sure you have a good data plan (I prefer the unlimited versions). More important than that, make sure you take the time to learn how to use it and put the tools available to you to your best advantage! There is no point in having it if you aren’t going to take the time to learn to use it.
2. A good laptop – This pretty much goes without saying, but…when you get a computer, get something that seems to be WAY more than what you will actually need. That way, you won’t have to get a new one in a year because the cheap P.O.S. you bought isn’t big or fast enough. Get the super-gigantic hard drive. Spend the extra money for a hefty RAM upgrade. Also, invest in an external hard drive for back-up. Laptops are not that rugged…and are prone to injury. They are also prone to be lifted by unscrupulous individuals, if given the chance. Losing all your data will suck far more than losing the laptop.
3. A flip camera (or digital video camera) – These will automatically make themselves a useful tool the first time you have to preview a home or make an online tour of a new listing. I would recommend you get both a video camera…and a still frame digital camera. Both have distinct advantages depending on the need.
4. Docusign – Or, some form of reliable electronic document signing and processing software. (If you don’t know what Docusign is, hit up @Docusign on twitter. Tell her @TheRealClint sent you.) This is an absolute requirement. This way, you can sign offers, amendments, contracts, etc, right on the computer and then email them wherever needed. This way, you don’t have to worry about printing documents, having to get the required signatures, making copies, etc. From a time management standpoint, this ability to eliminate these types of useless delays is a major advantage.
5. GPS – Clients can tend to be a bit uppity when you miss appointments because you got lost on the way there. And, nothing is more embarrassing then having them sitting in your car and not knowing how to get to the next home they want to view. Besides, you’re not a taxi. This isn’t a pleasure cruise. Get them where they want to be and do so in the quickest, safest way possible. Again, avoiding useless delays will be rewarded.
6. MiFi or USB mobile broadband card – Again, don’t be a cheapskate here…get the mifi if it is available in your area. You will not be sad that you did. If not, make sure you have some form of broadband air card. You will need access to the internet on a screen larger than 2in X 3in at some point in your mobile career…and having one of these will make it much easier than trying to pirate wifi signals in hotel parking lots or having to find a Starbuck’s.
7. A portable printer – Yes, a printer. That way, you can immediately print copies of documents and provide them to all parties in an extremely timely and efficient manner. Your clients will appreciate the added touch.
Remember, this isn’t just about mobility. This is about professionalism as well. Your reputation is on the line here. And, since you aren’t in an office, you had better be as good as possible because there isn’t any coffee pot to direct them to or free cookies to have them munch on while you get your proverbial "poop in a group". Don’t attempt to go totally mobile unless you plan on NOT falling victim to inadequate equipment and preventable delays. Both of which will cost you in the long run. If you are going to be mobile, you have to be able to handle any situation at that moment (as much as possible, anyway). And, these little technological marvels will make your life MUCH easier along the way.
As a blogger here on Active Rain it's obvious that we get excited over SEO, or free search engine optimization tips and tools that will make our lives easier. We put a lot of thought of thought into drafting and organizing posts that will help make our blogs easy to find by consumers using our keywords to search what interests them.
What if you could have a handy keyword tracking tool, right next to you, guiding you as you write a blog post? Well, now you can!
If you are a Firefox browser user, there is a new add-on called SEO Blogger that sits in your sidebar as you write, and optimizes your post by allowing you to pick your optimized keywords, and it will keep track of how many times you insert the words or phrases for you! (as you can see I've selected some keywords to use in this post, and it is keeping track of them for me;) You can use thissearch engine optimization software for your ActiveRain blogs and for your outside blogs and others like Wordpress. It's a great way to save time while blogging!!
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I wrote this back in 2007, and have gottena kick out of seeing how far we've come as a community.
I did leave AR for a while, wound down my blogging and have ventured more into Twitter and Facebook. But in doing so I realized that even though I love those tools, I'm not having quite as much fun as I do when I blog and read what others have to say...and here are the reasons why:
I know you're out there right now....
In fact as I type away there are 422 lurkers on Activerain right now. I wonder what you are thinking? Are you here as a consumer to learn more about real estate? Perhaps. But would be willing to bet that there are quite a few of you who are real estate professionals of some sort, checking us out. You've heard of Activerain, and read some posts. Our posts can be very informative, enlightening, creative, and downright CRAZY! Yes, we are a lively bunch aren't we? We are all different and have come here for different reasons, from all parts of the country and world. Why, What's up with that? I mean, it IS hard, and it takes so much investment. It's why we have joined Groups to study blogging!
I came here originally, to plug my business, and expose the idea of real estate virtual assistance to those I like to work with the most, real estate agents. But, what I got I didn't expect. I received alot more. So as you read this wondering if and when you should take the chance at this blogging thing, I say do it! And here are some reasons that you should consider, reasons that don't jump out at you at first:
1. Blogging Makes us Think
It forces us to organize out thoughts and ideas. It helps us to put meaning into our thoughts and "put it out there" to give it validity. I've received more inspiration in my business, my personal goals, and in life by the supportive comments and posts, and more importantly by the people who share them. Strangely though, I sometimes get more joy in learning about others, and what they think about.
2. Blogging Is a Way for people to Get to Know Our Goals, Skills and Dreams
In some ways, if these parts of us are not written, they can be forgotten. Blogging about my ideas and thoughts gives me a sense of accountability. Hey, I mean, its out there. What if someone is waiting for me to act on my ideas..? What if I'm inspired by someone else's skills, and that makes me better? I wouldn't want to miss out on that. I can always grow and learn.
3. You Are Visible, Not Invisible
Just look at how each post makes us more visible. Our great profile photos, smiling faces, and quality content can make a lasting impression. It also gives us a chance to change as we grow. We can compare ourselves to our peers, and seek to improve upon what is visible.
4. Your Voice, Uninterrupted
Yes, I have a personal life. I have a husband, darling children, a dog, and lovely home. But I have something else. A Voice. (no, not a crazy voice) A voice that isn't always expressed in everyday life, in my normal conversations. This is a chance to say something, uninterrupted. If we take the time to think through a thought, we can present it fully and entirely. There is magic in that.
5. Shameless Self-Promotion
Yep, I said it! Want some honest to goodness promotion? Blog with quality content and convert it to audience attention! With audience attention, comes COMMENTS. If we're lucky enough, those comments will make us think. The comments we receive can also show us how our voices can be interpreted in different ways. That can change you, or give you internal validation once again, and can even set thoughts into motion. Some commenters are even destined to be friends for life, I guarantee it.
6. Create Your Legacy
Talking is forgotten. It floats away. Blogging is forever, or at least until tomorrow. Readers will know us long after we can say anything about it. Search engines can help that happen.
So stop what your doing, think about what you want to say, put those thoughts together, and start blogging! We have comments waiting for you! And so much more...
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When potential clients are getting ready to relocate they start a search usually well in advance, and decide on a community before a home. Kevin and Monica have a brilliant way to create a community that comes alive online. They would be my first choice when it comes choosing an agent or referring one!
8 Ways To Use Photos To Promote Your Business - and best of all, most of them are FREE or LOW COST!
I didn't start out as a photographer, and I still wouldn't consider my photos "professional quality" although I see marked improvement each day. Since I've been in real estate, and especially since I started blogging, I have found that I really enjoy taking pictures of my community, events, and of course, of our listings. And, over the past two years, I have accumulated quite a collection of local photos on my computer which have been extremely useful for our marketing.
I take my camera everywhere I go and even have a small digital camera that I carry in my purse so I'm always ready when the "right shot" presents itself. Our whole family enjoys photography so it's become a great family activity.
Here's some of the ways we use photos in promoting our business:
1.) Help Sell Your Listings - The most obvious of course, is to help sell our listings. Most buyers are starting their search on the Internet and they want to see photos and virtual tours of your listings - the more the better. They say a good photo is worth a thousand words, and that is definitely the case in real estate. One thing that made a big difference for us was investing in a wide-angle lens which helps photograph small spaces.
2.) Improve Your Blog Posts - Blog posts are more interesting to readers when they have appropriate photos. Developing your own collection of photos will help improve your blog and can save you money if you don't have to buy stock photos or clip art.
I subscribe to Gerry Khatchikian from Red Lodge, MT on ActiveRain, he is able to use his photography skills to create a lot of interest in his area and his blog! He even has some photo quizzes that are fun. Check out Gerry's blog for some great examples of using photos for blogging.
3.) Get Into Video - You can create a local video with your digital still photos in a matter of minutes. We like Real Estate Shows but there are other great sites out there that will help turn your photos into a short video. We also use a Flip video camera for some videos but still like to use digital stills. Once you create a local video, Real Estate Shows will upload it directly to your You Tube account, or you can save the video to your computer and create CD's or upload to other websites or blog posts.
4.) Create a Photo Blog of your local area and post a new photo on a regular interval. We started the photo blog I Love Missoulaa few months ago and have seen a huge increase in traffic to the site, which also links to our real estate site. If you tag your photos and use key-word rich titles, it will help optimize your search engine results.
We allow people in the community to submit their photos to us by email for possible use on the website. We are starting to get community photos and always give the sender credit, thanking them on the site.
5.) Post to Facebook - it's easy to create a photo album on your Facebook profile, so how about creating one of your local area? We have a photo album on Missoula, Missoula Nightlife, and Montana Living.
Another creative way to use your photos on Facebook is to create a Fan Page for your local area. You can post local photos and videos to your Fan Page OR submit a link to a great photo on your photo blog or regular blog. Fan Pages are easy to set up, and the best part - they're FREE!
Here's one of our Facebook Fan Pages - we have over 4500 fans in a short amount of time:
6.) Set up a Flickr Account - Flickr does an amazing job with search engines, and is a great way to showcase your photos. One important note however is to make sure you understand Flickr's Terms of Service - before you create an account - or you may end up disappointed. Flickr does not like the use of its site for commercial purposes. Make sure to read Matt's post, and understand what is and is not allowed on Flickr:
On Flickr, you are able to Geo Tag your photos so they will be even more likely to show up on Google when someone searches for that area or location. Groups are also helpful to join for networking and to gain exposure for your photos.
We have contacted local photographers on Flickr and asked for their permission to include one of their photos on our Photo Blog with a link back to them and have had success. Many times, people are flatttered by the request and it also helps to build community for your photo blog.
7.) Upload Photos of Local Businesses & Food to rating sites such as Yelp.com. We use this as an opportunity to try new restaurants and just take a few quick snapshots on our visit. You can rate your experience at the restaurant or business and upload your photos to help people in the community get a feel for the location.
The photos can also make a great blog post down the road - I love photos that I can multi-purpose! We've turned this into a bit of a game and use it as an excuse to order a great dessert occasionally or a special drink.
8.) Twitpic your photos or post them to Posterous - People love to look at photos and I'm still amazed at how many people click on photos when I send them across Twitter. Kevin uses Twitpic but I use a Posterous site that I set up - Missoula Real Estate.
Posterous tracks how many people view your photos and allows you to set it up so you can email a photo from your phone or computer to the site. Posterous can then automatically post your photo to your Posterous Blog, Twitter, Facebook and Flickr accounts - I told you, I LOVE TO MULTI-PURPOSE MY PICTURES! :) Posterous is a great way to automate posting to some of your sites.
It's fun to be creative in your marketing with the use of photos, and there are so many possibilities!
How do you use photos to promote your business? I'd love to hear what others are doing as well!
****************
Kevin and Monica Ray are Missoula Real Estate sales and marketing professionals for Access Realty in beautiful Western Montana. We provide services in, but not limited to: Missoula, Superior, Alberton, Saint Regis, Lolo, Clinton, Turah, Potomac, Florence, Corvallis, and Hamilton.
For more information on Missoula Real Estate or surrounding areas, they can be reached at 406-207-1185 or online at www.AccessRealty.net.
I love color. I'm also in the middle of changing up my branding and stumbled across this great little nugget. Although my colors have been chosen, now I at least know WHY I chose them..for how they made me feel. What do your colors say about you? Is this attracting your target market?
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Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.
Copyright 2010 Laura Monroe |
With the real estate industry evolving at the rate that it is, many agents have adapted to include the ability to be as mobile as possible. Gone are the days of meeting at the office or heading back to the office in order to get anything done. In fact, a good number of agents don’t even have an office. Their office has 4 doors, not just one…and it sports 4 wheels and bucket seats. 
4. Docusign – Or, some form of reliable electronic document signing and processing software. (If you don’t know what Docusign is, hit up 
As a blogger here on Active Rain it's obvious that we get excited over SEO, or 
Posted by 
8 Ways To Use Photos To Promote Your Business - and best of all, most of them are FREE or LOW COST!
3.) Get Into Video - You can create a local video with your digital still photos in a matter of minutes. We like Real Estate Shows but there are other great sites out there that will help turn your photos into a short video. We also use a Flip video camera for some videos but still like to use digital stills. Once you create a local video, Real Estate Shows will upload it directly to your You Tube account, or you can save the video to your computer and create CD's or upload to other websites or blog posts.
5.) Post to Facebook - it's easy to create a photo album on your Facebook profile, so how about creating one of your local area? We have a photo album on Missoula, Missoula Nightlife, and Montana Living.
7.) Upload Photos of Local Businesses & Food to rating sites such as 
8.) Twitpic your photos or post them to Posterous - People love to look at photos and I'm still amazed at how many people click on photos when I send them across Twitter. Kevin uses Twitpic but I use a Posterous site that I set up - 
;)
;)
