So What Exactly Do You Say When Sellers Ask You THIS Question??? - 11/23/09 07:07 AM
This is a wonderfully written article on a sensitive subject.  Enjoy! 
Kim
Via Michelle Molinari (FEATURE THIS... Real Estate Staging & Interior Decor):
There you are: Pitching yourself as only you can...
 

and the potential clients are hitting you with a volley of questions. You are not just holding your own - you are darned near poetry in motion!
The answers to every question rolls off your tongue with complete confidence. You are feeling the love - you know you will get this listing, you can practically taste their eagerness to work with you and you alone.
And then it … (1 comments)

What's Being Whispered Behind Your Back? - 11/22/09 08:53 AM
What's Being Whispered Behind Your Back?
WORK:  Who Needs It?!!
When  prospective buyers view a property for sale, the two things that they don't want to be reminded of are WORK and POTENTIAL PROBLEMS!!!
Remember to be careful of the subconscious messages you are sending to buyers while they are viewing your listing.  I have observed all of the following in recent listings. They are sending messages you don't want the buyer to hear! 
    
These are attractive floor fans, BUT what the buyers hear whispered in their ear:   "Hmmm. . . the air conditioning system isn't doing its job."

Floor heaters send a similar message:  … (18 comments)

Lovely Remodeled Flat Available for Rent in Glen Mills near West Chester, PA - 11/13/09 04:51 PM
Truly, you don't want to miss this one!  This has been totally redone and even has Stainless appliances.  A feature you won't find in this price range!
The location can't be beat.  Located off of RT 202 near RT 1 you can actually walk to shopping!  Easy access to main roads when you need to go further.
View the link below for a glimpse of the inside and click on the detail for a more thorough description.
http://www.realestateshows.com/show.php?mls=basic&id=451194
… (2 comments)

20 Lessons from a Professional Home Stager – Part 1. - 11/11/09 07:11 AM
A very well written article that shows the value of Home Staging.
Via Donna Ross - Home Staging, Sydney, Australia (Great Impressions Real Estate Staging & Consulting - Sydney):
Home staging (or ‘property styling' as it's sometimes called, depending on where you live in the world), is the process of getting a ‘for sale' property to sparkle and really stand out for potential buyers. Despite the concept of professionally ‘staging to sell' being developed in the 70's, it's still a relatively new concept to the real estate scene in many areas.
So what can you learn from a professional home stager, like me? … (2 comments)

Shh! It's A Secret: Twelves Grill & Cafe, West Grove, PA - 11/10/09 04:46 PM
 
 
                                                                  
The locals all know about it, but if you are new to the area or live a short distance away, you may not be familiar with Twelves Grill & Cafe. 
Located at 10 Exchange Place, West Grove, PA, Twelves calls the Old Sovereign Bank home.  The building (which at one time in West Grove's history actually housed the town jail) was completely gutted and renovated in 2008 to the specifications of the Smith family.
Tim and Kristen Smith are the owners.  They named the restaurant "Twelves" because that number is of particular significance to them.  Their first date was … (0 comments)

WANT TO SELL YOUR PROPERTY QUICKLY? K.I.S.S. IT GOODBYE! - 11/10/09 02:41 PM
                                                                          
K.I.S.S.:  K-eep  I-t  S-imple  S-tupid.  I'm not suggesting that home sellers are stupid, buy I am advocating that they keep things simple when marketing their property.
Here's what I mean:
•·         De-clutter (I always call it simplify, because that is really what it is)--simplify your surroundings by displaying what you use on a regular basis
•·         Pare furniture down to pieces that are functional and keep pathways clear.  Remember that a crowded room makes the space appear small.
•·         Remove wall accessories except where they balance a space or where they are placed to draw the eye to a focal point … (5 comments)

DO WE SEE EYE TO EYE? - 11/08/09 08:51 AM

I'm 5 foot, 10 inches tall.  If you are 5'2" or 6'4", we probably don't see eye to eye--at least, when it comes to hanging art!
Hanging art at eye level is a rule that just doesn't work!  A better rule to begin the process:   leave 1/3 of wall space above the picture and 2/3 of space below.  Another guide I find very helpful when hanging art over a table or sofa is to leave two fists of space between the top of the furniture and the bottom of the picture.   Both of these are easy, no measure methods.
When … (13 comments)

 
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Kim Dillon

West Chester, PA

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Creative Eye Home Staging

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