Real estate blog entries tagged with agents by Catherine S. Read (Creative Read, Inc.)

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Home : Blogs : Catherine S. Read : Catherine's Must Read Musings : Tag "agents"

agents: Client Interests vs. Company Interests? - 11/06/07 02:25 PM

An article appeared in today's Washington Post, "Realtor Discourages Use of Outside Lenders," that was sparked by an email sent from Wes Foster, CEO & Founder of Long & Foster, to his agents urging them to refer clients to Prosperity Mortgage instead of "outside lenders." Like many large real estate companies, Long & Foster has affiliated business relationships and Prosperity Mortgage is one of them. The mortgage company is a joint venture with Wells Fargo and has been in existence for many years. The upshot of the article and the furor in the mortgage industry this email created is based on the assertion that there are … (76 comments)

agents: Home Stage Your Web Presence - 11/02/07 10:11 AM

It's interesting how agents can drive up to a potential listing and start making mental notes before leaving the car about what needs to be done to the yard, the front door and the windows to give the house some curb appeal. Inside, the mental note-taking assesses what clutter needs to be removed: knick-knacks, crowded framed photos on every wall and shelf, stacks of reading material, too much furniture in the room, the outdated floor lamp, the faded sofa pillows. And so very tactfully the seller is told that some "staging" needs to be done so their home shows better. The idea is … (8 comments)

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Catherine S. Read

Fairfax, VA

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Creative Read, Inc.

Office Phone: (703) 966-6960

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Musings over marketing, agents and the wonderful world of real estate.

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