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marketing: Simple and Consistent - 08/19/08 01:21 AM
I'm working on developing materials for a new class I'm teaching on Social Networking and Blogging. My first class, on Aug. 26th, is to a group of real estate agents. My second class is to a group of real estate branch office managers. Right at this moment I'm wondering why I chose one of the hardest ways in the world to earn a living.
The only thing I want the managers to understand is that their job is to support the agents in really simple ways. Not every agent is a born blogger. And that's okay. But at Long & Foster (where I … (17 comments)
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marketing: Civic Minded Marketing - 07/07/08 12:34 PM
There's a great deal of activity these days among various organizations to register as many voters as possible in advance of the Presidential election in November. Citizens must be registered 30 days in advance of the election for the address where they are currently living at the time of the election.
So is this a good reason for agents to contact their past clients and their entire sphere of influence with this timely reminder? Who better to reach out and offer assistance and information than the agent who sold them their house? Whether it's a phone call, note, mailer or email, agents can explain that if anyone is … (7 comments)
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marketing: Does Character Matter? - 11/13/07 02:17 PM
There's an interesting article in today's New York Times written by one of my favorite writers, David Brooks. The article is entitled "The Character Factor" and it's about Senator John McCain, who is running for the Republican nomination for President. In this article Brooks talks about how the media treats presidential candidates: "We tend to view them like products and base our verdicts on their market share at the moment. We don't so much evaluate their character; we analyze how effectively they are manipulating their image to appeal to voters . . ." And I suppose that struck a cord with … (16 comments)
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marketing: A Tale of Two Yard Signs - 11/08/07 07:13 PM
My dog Murphy and I preview homes every morning from about 5:30 am to 7. We don't go in, of course, we just like to look at what's new on the market and what's still on the market. We take a different route every day making a mental note of who has listings from companies we've never heard of, how many FSBOs are stubbornly staying the course, and how many "For Sales" are now "For Rent." We look at knock downs being re-constructed, and the new homes going up in what used to be an empty lot and we evaluate our little marketplace … (27 comments)
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marketing: Home Stage Your Web Presence - 11/02/07 10:11 AM
It's interesting how agents can drive up to a potential listing and start making mental notes before leaving the car about what needs to be done to the yard, the front door and the windows to give the house some curb appeal. Inside, the mental note-taking assesses what clutter needs to be removed: knick-knacks, crowded framed photos on every wall and shelf, stacks of reading material, too much furniture in the room, the outdated floor lamp, the faded sofa pillows. And so very tactfully the seller is told that some "staging" needs to be done so their home shows better. The idea is … (8 comments)
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marketing: Choosing a Domain Name - 10/30/07 10:45 PM
I've spent much of the past month in Long & Foster offices giving classes on "Building a Web Presence." A fundamental part of that class is discussing how to maximize the free agent website that every Long & Foster agent is given by the company. The sites themselves are customizable, but the URL uses a naming convention that is awkward for the consumer: "yourname.lnfre.com." So it makes sense that as part of a branding and marketing strategy, a domain name be acquired with a ".com" or ".net" extension that simply points to the Long & Foster URL. In fact, more than one … (14 comments)
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Catherine S. Read
Fairfax,
VA
More about me…
Creative Read, Inc.
Office Phone: (703) 966-6960
Email Me
Musings over marketing, agents and the wonderful world of real estate.
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