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url: A Tale of Two Yard Signs - 11/08/07 07:13 PM
My dog Murphy and I preview homes every morning from about 5:30 am to 7.  We don't go in, of course, we just like to look at what's new on the market and what's still on the market.  We take a different route every day making a mental note of who has listings from companies we've never heard of, how many FSBOs are stubbornly staying the course, and how many "For Sales" are now "For Rent."  We look at knock downs being re-constructed, and the new homes going up in what used to be an empty lot and we evaluate our little marketplace … (27 comments)

url: Choosing a Domain Name - 10/30/07 10:45 PM
I've spent much of the past month in Long & Foster offices giving classes on "Building a Web Presence."  A fundamental part of that class is discussing how to maximize the free agent website that every Long & Foster agent is given by the company.  The sites themselves are customizable, but the URL uses a naming convention that is awkward for the consumer: "yourname.lnfre.com."  So it makes sense that as part of a branding and marketing strategy, a domain name be acquired with a ".com" or ".net" extension that simply points to the Long & Foster URL.  In fact, more than one … (14 comments)

 
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Catherine S. Read

Fairfax, VA

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Creative Read, Inc.

Office Phone: (703) 966-6960

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Musings over marketing, agents and the wonderful world of real estate.


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