social media: Is Video Marketing An Effective Marketing Tool? - 04/07/10 04:38 PM
In the era of the internet marketing and search engine marketing it has become really important that we adopt good strategies to promote our products, services or other offerings. Web has become a great medium to popularize whatever we want to reach the mindset of masses or selected target audiences. However, people pay more attention to visuals than the written text and hence video marketing has become more popular than the articles.
In the era of web2.0 it is more important to use the resources in a correct manner. Nobody would sit and watch your videos if they are plainly filled … (0 comments)
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social media: Search Engine Traffic vs. Social Media Traffic? Which is Better? - 02/02/10 11:35 AM
It's important to understand and know what is best for you and your blog, when you start blogging and invest your valuable time writing for your blog, you want good return over the time you have invested. The way you will gain your profits is by getting more and more visitors to your blog. Now which is better way to gain visitors social media or search engines like Google, Yahoo, Bing and other.Social media traffic - Positive side:
It can bring huge amount of traffic to a blog or website in a very little amount of time. Your blog get exposure … (0 comments)
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social media: Do Your Homework Online Before Meeting Someone New - 01/25/10 07:51 PM
Admit it, you've Googled someone before. Maybe it was someone you were dating. Maybe it was someone you had a crush on.
But how about when you have a sales meeting and are about to meet a new prospective client?
If you are an experienced salesperson, I'm probably preaching to the choir. For those like me who are in the consulting & services business and relatively new to the sales role, I have this to say:
Do your homework whenever you meet someone new.
This applies all around the sales cycle. From following up on leads to meeting other stakeholders to … (2 comments)
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social media: How to Manage Your Online Reputation - 01/21/10 10:28 AM
If you've ever Googled your name, you know how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With information being so readily available, managing your reputation is more important than ever.
How to Manage Your Reputation Online
Fortunately, managing your reputation online isn't all that difficult, but it does take work. Here are 7 basic steps you can take to ensure that your reputation doesn't become negatively impacted by what's being said about you online.
1. See where you stand. … (2 comments)
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social media: “The Social Media Scientist” Dan Zarrella on The Chris Treece Show - 01/12/10 06:17 PM
This is a show all of you will want to check out. Dan talks about the power of using Social Media in Business.
Please Join The Chris Treece Show on January 13, 2010 at 11 am CST as my guest will be "The Social Media Scientist" Dan Zarrella. He will be discussing his new book, "The Social Media Marketing Book". Call in number is 347-633-9495. www.blogtalkradio.com/Chris-Treece
Dan Zarrella is an award winning social, search, and viral marketing scientist and author of the upcoming O'Reilly media book "The Social Media Marketing Book". He has a background in web development and combines … (0 comments)
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social media: Social Media Marketing: Friends With Benefits - 01/11/10 12:57 PM
Nowadays, social media marketing is very much akin to a friends with benefits type of situation.
Always bear in mind when thinking about and planning social media marketing campaigns and strategy that you have to focus more on making friends than selling your products and promoting your business!
Social media is just that, social. In order to utilize social media marketing effectively, it is important for you to understand and realize that fact.
Be friendly. Be sociable. Be somebody that other people want to get to know better instead of only trying to be somebody people will buy things from.
Actually, … (2 comments)
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social media: How to Use Social Bookmarking Sites to Your Advantage - 01/04/10 09:29 AM
Social bookmarking has become a powerful tool for many online business people, and you are losing a lot if you do not know how to use social bookmarking for your website's advantage. Take note that almost everybody has been using this traffic generating tool, so you have to make the most out of social bookmarking.
Social bookmarking is one of the top techniques that you can use to promote your website and build more traffic. If you're not involved, it's time to get with the program!
Social bookmarking started for me when I joined a few of the top social bookmarking … (6 comments)
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social media: Social Blogging Will Attract The Masses - 12/21/09 11:28 AM
If you watch teenagers these days they are forever texting each other. I dare not ask what about - but they do spend all day with their fingers on that keypad. Of course I am talking about cell phones and some reports suggest that teens spend more on text messages than on actual calls.
Social blogging seems to be the ‘grown up' form of texting. It certainly has a big following with many of the top web identities having a ‘twitter' or ‘plurk' accounts. The difference between texting through a cell phone and social bookmarking is the audience.
Cell phone texting … (5 comments)
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social media: Be Seen in Social Media to Get Noticed - 12/09/09 12:53 PM
According to recent data collected by comScore, GroupM and M80, display ad exposure on social media networking sites lifts consumer response to your ads in paid search.
Consumers are more likely to recognize and respond to your paid Google ad if they have also seen your display ads on a site such as Facebook or Linkedin. Research showed a 19 percentage point increase in searches on the study group brand among users who saw social media ads relevant to the brand. In other words---if someone sees your business in an ad on Facebook or another social media site.....and then sees you're paid in … (2 comments)
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social media: How Can You Track Success in Using Social Media? - 11/22/09 12:55 PM
Well....the plain, unvarnished truth is this: You can't. Lots of very smart people on working on ways to track and measure social media marketing success, but to date there ain't no such animal. All you can do if you're going to be active in social media marketing, which you definitely should be, is to try and evaluate your goals in using social media and whether or not you are achieving those goals, or at least making progress.
Here are some things to take into consideration when attempting to determine the success of your efforts in social media marketing and which approach … (5 comments)
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social media: Social Media Marketing via Video - 10/12/09 09:16 AM
Social Media Marketing via Video When we talk about social media we immediately think of Facebook, Twitter and even Myspace, but often overlook the video option of YouTube.
To help you understand the value of YouTube consider the following statistics:
In March 2008 there were 78.3 million videos uploaded and growing at approximately 20 percent every month. In one day there is often more than 150,000 videos uploaded. In July of 2008 there were over 5 billion videos viewed on YouTube.
Over 75% of the U.S. Internet audience views online videos. This accounts for 558 million hours of online video watching … (3 comments)
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social media: 3 Reasons Why You NEED To Use Twitter - 09/30/09 01:53 PM
I'm proof positive that Twitter is a great marketing tool for a home based business. There are 3 reasons why it's powerful to use Twitter for small business. It takes literally about 15 minutes daily and provides a steady stream of leads for my business. It costs nothing but time.
Think of it this way: Twitter is an ongoing conversation from people all over the planet about what they're doing, what they're reading, what they're watching, what they're thinking - you get the idea.
There are 3 Reasons to Tweet:
#1 - It's the easiest, fastest education on the planet
Follow … (1 comments)
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social media: Five Guidelines for Outsourcing Your Social Media Marketing - 09/02/09 10:20 AM
Am I the only one who has noticed all the social media marketing experts that are appearing on a daily basis? It's almost as if that's become the job for those who have become unemployed, suddenly create a Twitter account and a Facebook account and you are now a social media marketing expert. It is very similar to when Frontpage came out and everyone became web designers.
Look, I'm all for free enterprise and entrepreneurship and creating your own empires. What I'm not for is small businesses being taken advantage of by those who claim to be experts, but have no … (1 comments)
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social media: Reasons to Adopt Social Media Marketing - 06/18/09 11:14 AM
In recent weeks I met with a B2B company to discuss marketing options. The topic of community and social media came up and I was reminded of how difficult it has been for the B2B segment of businesses to grasp a hold of the power in social media when one business is marketing to another. The value has still not been understood. They still view this type of marketing as not relating to them, when in actuality social marketing is becoming one of the most effective ways to market online.
in today's economy B2B companies are decreasing their marketing dollars and … (0 comments)
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