marketing: How to Make Your Mark as A Real Estate Agent - 10/09/08 01:03 PM
If you want to stand out from the other agents in your area, you're going to have to make a mark for yourself.
Ralph R. Roberts gives some valuable tips on how to brand yourself a superstar
Market yourself on paper.
Just about all agents have some sort of business card and brochures to hand out. What will make the difference is being creative on your card. I have a stack of about 200 cards I've received from agents. Most of them look exactly the same. The ones that I remember and keep at the top of the … (2 comments)
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marketing: 5 Surefire Ways To Get More Traffic To Your Real Estate Website Or Blog - 09/03/08 04:16 PM
It’s a numbers game. The more people that you connect with, the more likely you will be able to start a business relationship with. This is true with making connections on your website or blog. But how do you get more people coming to your website or blog? Here are a couple of powerful ways to generate more traffic!
1. Submit your site to as many search engines as you can. The big ones are Google, Yahoo, and MSN but the smaller ones are important too such as AOL, Excite, and Alexa. If your site isn’t indexed in the search engines, … (13 comments)
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marketing: 5 Real Estate Agent Mistakes (and how to avoid them) - 08/20/08 04:48 PM
Mistake #1 — Pricing Your Property Too High
Sure, you know that there is going to be negotiation on the price of the home, but if you start your opening bid too high you’re not even going to get people in to see the house.
Mistake #2 — Trying to Sell to “Looky-Loos”
You must qualify your buyers as quickly as possible. How serious are they? You don’t want to spend valuable time and money on people who have no intent to buy.
Mistake #3 — Failing to Market Your Home in Different Ways
Different advertisements appeal to different types … (0 comments)
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marketing: Adding a blog to your website - 04/08/08 03:18 PM
I know that the majority of real estate agents have a website to help promote themselves, but few are using it effectively to attract and retain clients.
One of the biggest marketing tools for not only real estate agents, but businesses in every industry, is utilizing a blog. Some agents only use the blog platform as their website, where others use the blog platform for just a section of their website. Either way, it can be the most powerful tool to attract more clients in your local area.
The Real Estate Tomato is the best website for agents looking … (4 comments)
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marketing: Short Sales Becoming Common - 04/08/08 02:28 PM
MSN posted a great article today called As housing falls, short sales becoming common that goes into the reasons why short sales are becoming so common and how best to manage a short sale transaction.
Short sales are becoming more common in today’s market:
“Our numbers suggest that 20 percent of completed home sales nationwide are short sales,” said Guy Cecala, publisher of Inside Mortgage Finance. “The number would be larger if it weren’t for the fact that one-third of all attempted short sale deals don’t go through.”
Read the rest of the article here
… (0 comments)
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marketing: Using Electronic Flyers To Promote A Listing - 04/04/08 11:50 AM
There a many companies that will allow you to send a listing via email to agents in your local area such as TheAgentMarketingTool.com.
As an agent, your sellers are expecting you to market there house. Electronic flyers are a cost efficient and very professional way of demonstrating to your sellers that you’re working hard for them to sell their house.
Advantages of sending electronic Flyers
*Easy and fast to create *Get your property in front of agents even before they can find it in the MLS *Cost efficient compared to other types of marketing *Attractive, professional design to … (4 comments)
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marketing: Taking advantage of an opportunity? - 03/19/08 01:55 PM
In an article that came out yesterday, Bear Stern is being purchased by JPMorgan Chase for $2 a share and many expect that a lot of the Bear Stern employees will be laid off.
One such real estate agent thought that he might be able to offer his services to these people:
At the Madison Avenue entrance, Ray Schmitz, a Realtor with Coldwell Banker, was betting that with the value of their stock options in tatters, Bear's employees might soon be looking to trade their luxury homes for something a little easier on the budget.
"You have to … (0 comments)
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marketing: Finding your niche as a real estate agent - 01/29/08 03:48 PM
I came across an article today titled "The Hunt for Green" and I was thinking about some of my successful friends who have made it in the real estate business. Each of them have found their own niche in which they are able to sell into. One of them only deals with first time homeowners, another one only sells houses in the $200k - $300k price range, while still another only deals with recently divorced husbands. Dave, who was frustrated after buying his first house, thought there should be a better way and devised his own plan to make the entire … (1 comments)
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marketing: Another great site for real estate agents - Sellsius.com - 01/28/08 05:47 PM
Sellsius.com is a great site that’s filled with a lot of information real estate agents can use to better their business. I’ve been checking out and reviewing the site the last couple of days.
Continue Reading: "Another great site for real estate agents - Sellsius.com" … (0 comments)
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marketing: Real Estate Agents Looking To Increase Exposure - 01/25/08 05:37 PM
Looking to get more online exposure to promote your real estate business and services? Well, you better start blogging. More and more attention is being given to real estate blogs as a method to increase brand awareness, establish yourself as THE agent in your area, and develop leads.
Continue reading "Real Estate Agents Looking To Increase Exposure" … (0 comments)
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marketing: 800 Info Home Line for Real Estate Agents - 01/25/08 05:34 PM
I was talking to a real estate agent the other day and he was telling me a new service that he’s been using with some success. 800infohomeline.com allows you to set up a voice prerecording of a house’s details and any other pertinent information. He said that he writes the toll free number on the signs he puts out and a potential client can call 24 hours a day to get more information on the house.
Continue reading "800 Info Home Line for Real Estate Agents" … (1 comments)
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marketing: Using magazine articles to sell your services - 01/25/08 05:25 PM
Whenever you’re trying to sell anything, you always want to have some sort of support. This support could come from statistical research, testimonials, newspapers or magazines. Buyers want to trust what you are saying is true.
Continue reading "Using magazine articles to sell your services" … (0 comments)
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marketing: Marketing yourself as a real estate agent - 01/25/08 05:00 PM
I’ve seen many real estate agents come and go over the years and the biggest reason they go is because they don’t understand that being a real estate agent IS a business. They get licensed to sell homes and they think they’ve found their golden ticket to freedom and wealth. However, many of them start to see how tough the business really is and quickly find another career.
Being a real estate agent IS a business, and the successful agents run their career AS a business.
There are many different products and services you can use to market yourself … (0 comments)
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