ARCHIVED BLOG POSTS
2010
OFFICE TOWER CANVAS. The office towers downtown are often overlooked by the home service trades, but most of the decision makers are concentrated in that little section of town. Hire some people to help you drop off a few discount cards just before the height of the season this will start the ...
04/10/2010
PIGGY BACK ADVERTISING. This method of advertising will save you hundreds of dollars in postage. Some of the local businesses may let you 'piggy back' on their regular mailings as an insert in their envelopes for a fee. Prime candidates to approach would be gardening shops, gardeners and lawn sup...
04/10/2010
COMPANY VEHICLE PARADE. This is such a simple concept I don't know why morecompanies don't do this. If you have 3 or more company vehicles that are painted up in company colors you should stage an informal parade or convoy. To see 3 or more identical vehicles traveling together is extremely...
04/10/2010
GOLF COURSES. A prime area for visibility in is golf courses. Golfers are among the best people to make your aeration business known to because they see the benefits of aeration every time they play golf. Golf courses aerate constantly to relieve soil compaction and provide the best greens possib...
04/10/2010
I would suggest offering a discount to any group of three or more so they get in on the 'me too' principle. People like to do things if their friends or neighbors are doing it. I built my initial business on the 'me too' principle. I used to go down the block knocking on all the neighborhood door...
04/10/2010
P.T.A. MEETINGS. Often, there is a newsletter here that you may be able to advertise in. This would be an excellent medium to advertise in because the cost should be low and the involvement in the community would be very high. An ad in the school bookstore, You may have to do some research as to ...
04/10/2010
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SENIORS MAGAZINES. This is a valuable source For advertising because most seniors have their lawns done for them. They have more time to appreciate a beautiful lawn sothey do everything to keep the lawn looking it's best. I always mention a Seniors Discount with my ads and even use a standardize...
04/10/2010
SCHOOL BOOKS SPONSORSHIP. This benefits the parents of the children as they are the ones who usually pay for all those school books. You will probably be able to purchase the books at wholesale because you are buying a large quantity instead of the outrageous inflated price the school bookstore c...
04/10/2010
COMPANY CARICATURES. I have enjoyed much success by using caricatures of my equipment working. I use the cartoon of the equipment in all of my ads as it adds life to boring 'Junk Mail'. This way people have a good feeling when they think of my company. It has made them chuckle the first time they...
04/10/2010
KLEENEX STAND SPONSORSHIP. This may seem like a strange idea but in the spring time during the 'sniffle season', one of the most appreciated public service promotions that you could offer would be a Kleenex stand in your local mall. Everyone seems to need a tissue but never seems to have one on t...
04/10/2010
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