business: DIRECT MAIL TIPS - 05/29/10 09:21 PM
Participation in Direct Mail Campaigns to Your Target Market on a Wholesale Basis For a fraction of the cost of doing direct mail campaigns monthly to your complete target market a system can beset up with major savings.  The returns on this marketing is up to 25 times the effectiveness of the regularadvertising.  My campaigns are returned similar results for the last 15 years.

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business: Development Of Advertising with Your Suppliers Paying Part of the Advertising Cost - 05/29/10 09:20 PM
Development Of Advertising with Your Suppliers Paying Part of the Advertising Cost A major reduction in you advertising costs can be achieved by co-marketing with established cooperative marketingbudgets set up by your suppliers.

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business: Research of the classifications that your best customer lists are now in is - 05/29/10 09:17 PM
Research and Development of Prospects Who Share Your Top Clients Classification Code.
Research of the classifications that your best customer lists are now in is extremely profitable.
 
  For example, if youhave good results with one market segment, I can research and deliver the entire market in that market segment.  This follows the 80/20 rule in 80% of your business comes from 20% of your clients.  The objective is to find morethose 20% of those clients who have a similar classification code.  100% market penetration in the 20% topproducing market is very profitable and affordable

 
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business: Sometimes a small ad can have the phone ringing off the hook! - 05/29/10 09:15 PM
These differ greatly from the little local papers we talked about earlier. These will generally service the entire city, this may not service your needs as you may not want to travel 20 or 30 miles out of your area. When you are expanding to larger areas, however, these papers can be quite an asset. You can sometimes preselect advertising in only certain areas in some papers or you may have to mention in your ad that you service only the north and west sides of the city, for example. Some astute customers will already figure what areas you probably serve … (0 comments)

business: If they can't find you, they can't buy from you. Are you invisible on Google? - 05/29/10 12:26 PM
Search Engine Optimization (SEO)
Are you invisible on Google? If they can't find you, they can't buy from you.  
Here is an example ofthe effectiveness of SEO and paste each into google to see the ranking. The results will come for ZCPatoc from Google map, Oval Living Blog, Oval Living website, and the ZCPatoc website.house painter, vancouverhouse painter, west vancouverhouse painter, north vancouverhouse painter, richmondhouse painter, langleyhouse painter, port moodyhouse painter, coquitlamhouse painter, deltahouse painter, new westminsterhouse painter, white rock
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business: They are FREE to use and may help make your daily life a little easier - 05/29/10 12:15 PM
These are INTERNET ITEMS that  I have discovered that                                   I would like to share with you.                  I use them daily and have found them quite useful.
 
http://dobacken.com/usefultips.htmlThey are FREE to use and may help make your daily life a little easier. I used to carry a phone book in my car to use with my cell phone, I no longer need it. My Google map listing gives my clients complete driving directions and time to travel there from where they are to my office. It also has several videos and photos and a link to my website. I have had many hits off of … (2 comments)

business: The old bulletin board is very effective at providing cost effective advertising aimed at the local neighborhood. - 05/29/10 12:13 PM
 The old bulletin board is very effective at providing cost effective advertising aimed at the local neighborhood. Make sure that you make your ad with detachable phone number tabs WITH YOUR NAME ON IT! So many people pick up a phone number tab and forget what the number was for a day later so they toss it. Naturally you should not just have your info on a main sheet without pull off tabs as people never seem to have a pen on them to write your phone number down. If you want to get their business you are going to have … (1 comments)

business: Look what a little site called Backrub turned into. - 05/22/10 11:59 AM
I wrote a book over 20 years ago for the lawn care industry. There was a recession on then as well. The ideas are transferable to almost any service or small business. There are over 100 ideas on marketing and promotion that are FREE or nearly FREE. With the challenging economy we are facing now I have now re-written the book into a free e-book. What ideas have you come across that may help others? … (6 comments)

business: A very simple way of putting your logo and phone number out to the public while having some fun at the same time, would be to have a kite sign. - 05/22/10 11:54 AM
A very simple way of putting your logo and phone number out to the public while having some fun at the same time, would be to have a kite sign.
The kite would have your logo and phone number on it so it, would have to custom made. You may be able to stencil the letters onto a large kite. You can do this just like you did the lawn signs earlier by filling in the stencil lines. If you were to have a kite contest, you could have your phone number in large letters with one number per kite.
The … (5 comments)

business: A simple cost effective method to get attention - 05/22/10 11:52 AM
A simple cost effective method to get attention
 There are specialty banner making shop now that can make a custom made banner
in a day or so. These are the traditional banners that are long and narrow.
They are made on computer so they can be made almost to any length. The banners that I priced out were only about $30 for an 8 foot .
 
 I wrote this book over 20 years ago for the lawn care industry. There was a recession on then as well. The ideas are transferable to almost any service or small business. There are … (1 comments)

business: If you have a interesting twist to your business, you may be able to receive free publicity. - 05/22/10 11:50 AM
If you have a interesting twist to your business, you may be able to receive free publicity. It may be something as simple as you are a new business opening up.
To accomplish this you will have to issue a publicity release. This is really just a simple letter on your letterhead explaining the story. At the top of the release you should mention whether this is for immediate release or not until a particular date.
 The best way to write one would be to contact your local media and ask for a sample release. There is no guarantee that if … (2 comments)

business: This is a great way to develop a positive company image with the community. - 05/22/10 11:44 AM
        This is a great way to develop a positive company image with the community. Think of all the major corporations that spend millions of dollars identifying themselves with their mascot.
 Which burger chain uses a clown that is more recognizable than the leader of the country? Y
ou can develop a mascot on whatever you favorite animal, object or plant.
Mascots have been developed out of all of these. Just pick one and give it a personality!
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business: Have you used the free translation tools ? - 05/22/10 11:42 AM
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business: You would be very well connected when you get to know your local areas gardeners. - 05/22/10 11:40 AM
You would be very well connected when you get to know your local areas gardeners. These people can be an inexhaustible supply of new customers. The majority of gardeners don't invest in the equipment required for aeration as their service is more general care oriented rather than specialized like aerating. They do however welcome an opportunity to service their customers by recommending your service to their clients. Sometimes they may request that you perform the jobs and then bill them instead of the customer. This is a benefit to the both of you then as he can make a mark-up on … (0 comments)

business: Here is how to make the French words and letters. If the accent is facing backward it is called GRAVE the other is called ACUTE - 05/12/10 11:07 PM
How to use foriegn language symbols using window alt codes
REALTORS® sometimes need to use foriegn language symbols, this are the codes for window users with and numeric pad on the side of the keyboard. You press and hold Alt and inset the code
Simple, once your are shown how.
 Here is how to make the French words and letters. If the accent is facing backward it is called GRAVE  the other is called ACUTE
FOR CAPITAL LETTERS
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business: REALTORS® sometimes need to use fractions symbols using window alt codes - 05/12/10 10:51 PM
REALTORS® sometimes need to use fractions symbols using window alt codes
REALTORS® sometimes need to use fractions symbols, this are the codes for window users with and numeric pad on the side of the keyboard. You press and hold Alt and inset the code
Simple, once your are shown how.
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business: How to create REALTOR ®with the registered symbol® using window alt codes - 05/12/10 10:48 PM
How to create REALTOR ®with the registered symbol® using window alt codes
REALTORS® are required to use the ® symbol, this are the codes for window users with and numeric pad on the side of the keyboard. You press and hold Alt and inset the code
Simple, once your are shown how.
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business: NIGHT PROJECTOR. If you have a place that you could shine a slide projector onto at night outside you may be able to try this. - 05/05/10 07:07 PM
NIGHT PROJECTOR. If you have a place that you could shine a slide projector onto at night outside you may be able to try this. You will first have to check out local rules to see if it is permitted, then you can show your advertisements against the wall in the dark. You could blow the image up as tall as possible (the image will only be focused up to a certain size]. Of course you won't be able to leave the projector on for extreme long periods of time as the bulb will soon burn out.
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business: Why just have 250 or 500 business cards when it only costs a few more dollars to have 5,000 or 10,000. - 05/05/10 07:06 PM
  MASSIVE BUSINESS CARDS. If you want massive results, take massive actions! Why just have 250 or 500 business cards when it only costs a few more dollars to have 5,000 or 10,000.Most people don't realize that to print such large numbers costs surprisingly little as most of the cost is in the set up of the printing. To make several thousand more cards, the printers just leave the press run a few more minutes! The cost of the extra paper is minor. You really use so little paper when a business card is made because the cards are so small. … (2 comments)

business: Your R.V.can serve a dual purpose to advertise because it is so tall. - 05/05/10 07:04 PM
R.V. WITH BANNER. Your R.V.can serve a dual purpose during the aeration season because it is so tall. The unit stands out way over all other the cars and pick-up trucks in a parking lot so it is easily seen. You could install detachable banners to the side of it while you drive around and go shopping on your normal chores. If you get even one or two customers from this it more than compensates for the hassle and poor fuel economy. When election time rolls around you'll see a lot of R.V.s used as mobile billboards in this manner
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Darrell Backen Digital Marketing

Darrell Backen Digital Marketing

Vancouver, BC

More about me…

Darrell Backen 1.855.216.6010

Office Phone: (855) 216-6010

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