Realtors and Prospecting — a case for making the calls! - 08/15/11 02:30 PM
Sometimes old school prospecting just works There is a primal fear that most real estate agents have about making “cold calls” to generate business for themselves.  Whether they state outright that the avoidance is about not wanting to feel rejected, or whether they hide behind excuses built around a "do not call" list, the simple act of picking up the phone and calling residents of a neighborhood in hopes of finding a potential listing is terrifying for many people, and often they simply refuse to participate.
That’s too bad, because if done correctly, cold calling works, and you -- the Realtor … (8 comments)