You know that online social connecting is a revered and often overhyped thing to do. Facebook, Twitter and now Google plus. But there's a secret to leveraging Google that is unique and available on no other platform. It is also more comprehensive than you might think.

I wrote about this in detail here on my Real Estate SEO and Marketing blog how Google dominates search results and it continues to grow its influence by passing Internet Explorer in browser usage worldwide.

Google is known for its recent "personalized search." If you visit specific websites, Google will return them to you more frequently for related searche. If you as a content provider are plugged in really well to Google, as in Google Plus, and Google Places with complete profiles, you will be even more visible to a whole class of people for no other reason than that they are signed into Google for any number of reasons from Google Plus to Gmail.

Your users don't necessarily have to be connected to you on Google Plus either. Just tha fact that they visit your website for other reasons makes you more visible to them for new reasons, ie. new content, too.

It's like a mail list but Google maintains it for you and gives a wider reach than ever.

Connect on Dave Keys' Google plus and see my solar eclipse photo!