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marketing: Where do your viewings come from? - 01/04/08 07:56 PM
It was a surprise to me that one of my favorite virtual tours, a million-dollar-plus home in Ridgefield, WA, has received more hits (viewings) from realtor.com than our local MLS.
A lot of people assume that because their listing is on realtor.com that their tours are too. Remove the wool, people. You might be overlooking more powerful marketing than your local MLS.
Take a moment and click on the small blue circle at the bottom of the tour to examine this hit report. 
Now, think how reassuring it is to the homeowner to be able to see for themselves that you're "putting the tour out … (14 comments)

marketing: Can you Break It? - 08/09/07 12:22 PM
A client builds custom homes, and we were chatting about "how much is too much" on a virtual tour.
He remembers being told years ago by an art teacher that it's important to know when to stop. He said time and time again, the teacher would be heard whispering that it was time to stop...it was perfect the way it was. He'd be sure that he could improve on it if he just tried this, or added that. And often, he would "break" it. Once you break it, it's difficult to go back.
Can the same can be said of virtual tours? Is … (10 comments)

marketing: Closing Gifts - 12/03/06 02:47 PM
Realtors search for closing gifts which they can be sure will be appreciated and noticed by visitors and thus a source of conversation for years and years.
Our local Cutco representative (Tony Carlston, 360.901.9746) is Cutco's top producer nationwide and does most of his business with realtors, because it's repeat business.
Consider Cutco when you are in the market for the perfect closing gift.
Dawn Shaffer, http://www.allaboutvirtualtours.com/
 
… (5 comments)

 

Dawn Shaffer Life is good!

Battle Ground, WA

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Address: Battle Ground, WA, 98604

Office Phone: (360) 635-0111

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