Ar_home_b_search
 



real estate marketing: Share your Resources! - 10/04/08 05:05 PM
Pictures speak louder than words. Take a few moments and check this out. August Gilges (www.ZingDing.com) contacted me a couple of months ago. A client wanted to order a custom eCard but needed a photographer.
The home is incredible, and we debated about whether the homeowner wanted a Hi-Def virtual tour as well as photography. Executive decision time. :) I did the hi-def tour. If he chose not to use it, I'd use it as a sample of my work.
(Who built that masterpiece? Leon Simms, the homeowner!)
Real estate marketing begins with high-quality photography, and we are honored to be a part of yours!
… (1 comments)

real estate marketing: Do you know who to call? - 10/04/08 04:11 PM
"You don't have to know how to do everything...you just have to know who to call."
A "FSBO" (for sale by owner) called to ask that I do a virtual tour of his home. The tour was done. The homeowner explained that Bill Bayless had previously done the photography of his home, and the homeowner asked if I would consider using Bill's photographs in my virtual tour. My heart swelled. The chance to use legendary Bill Bayless' work on my tour was exhilirating. I asked that Bill copyright his work, because I want to give him credit for the stellar work that he … (0 comments)

real estate marketing: What you Hear and what you See - 06/30/08 08:23 PM
What you hear is "We decided to take the house off the market over the holidays." What you see is that property being listed with someone else within a week.
As soon as the sign is in the yard, every perceived promise you made at the listing appointment is going to be under the microscope. Homeowners are on realtor.com or your local MLS in a New York minute comparing the marketing done on their own home versus that on the same-floor-plan neighbor's house.
"The house across the street looks much better." "They have a *real* virtual tour, not a slide show like we were given."
It's not all about getting homeowners to sign. That's … (4 comments)

real estate marketing: Lost Listings - 11/15/07 09:06 AM
I have a few thoughts you may not have considered, and you want every edge you can get.
Picture yourself driving to your next (or last) listing appointment. You've gone over the "main points to cover" a zillion times. Your agency rocks because, you rock because, yada yada. Well, your client's going to fall asleep as fast as you do when someone tries to sell you something you have heard a million times.
Still with me?
All the homeowner cares about is that you're going to make her home look better online than the guy across the street's house. She will be online when she can't sleep … (7 comments)

real estate marketing: Can you Break It? - 08/09/07 12:22 PM
A client builds custom homes, and we were chatting about "how much is too much" on a virtual tour.
He remembers being told years ago by an art teacher that it's important to know when to stop. He said time and time again, the teacher would be heard whispering that it was time to stop...it was perfect the way it was. He'd be sure that he could improve on it if he just tried this, or added that. And often, he would "break" it. Once you break it, it's difficult to go back.
Can the same can be said of virtual tours? Is … (10 comments)

real estate marketing: Homeowners - Something to Consider - 08/09/07 11:45 AM
Your buyer will not be able to get financing if your house is overpriced. It's that simple. Would you buy your next house if the appraisal came in $40,000 higher than you offered? Probably not.
Most realtors know someone who has been fired for "nonperformance" and are hesitant to invest in quality marketing such as virtual tours when forced to overprice. 
When the third agent is successful (because the you agree dropped the price), is it because she's a genius, or would it have been better to to price the house realistically at the start, have quality marketing, and move on?
You hired a professional. Don't tie her … (0 comments)

 

Dawn Shaffer Life is good!

Battle Ground, WA

More about me…

Address: Battle Ground, WA, 98604

Office Phone: (360) 635-0111

Cell Phone: (360) 606-0555

Email Me



Links

Archives

RSS 2.0 Feed for this blog