The Economy and the Real Estate Business

Do you ever ponder how can I the simple real estate agent make it with such troubles and hard times constantly being promoted in Newspaper ads, television shows, and even on most internet blogging sites.  The answer is easy and yet it is hard all the same.  Have you ever had to do something and yet seemingly could do it for a while but then as time went on you just simply put the task off more and more until one day you simply didn't feel bad about missing what you should be doing?  If your answer is yes congratulations, the first step to ending a problem is understanding that you have one.  In real estate sales you are in the Lead Generation business not the Sales Business though no one really is in the business of strictly sales.  Case and point if a Lawyer is the best lawyer in the world yet has few clients what is he called, broke.  The same goes for every other profession you can think of.  Zig Ziggler says that you will get every thing in this world that you want by helping enough others achieve what they want.  How true is this.  Amazingly true.  Remember we are in the dream business.  Those wonderful dreams of family memories and holidays, where do we find them?  We find them in our homes, our refuge, our freedom from the rough seas of the world.  I say all of this to say remember you are here to help a buyer of a home connect with a seller of a home.  Make that connection work enough times and you get everything you could ever want in this life.  So that is the long preamble to the answer of how does the real estate agent achieve their dreams and overcome their underlying fears.  Lead Generation.  It is not an ugly word.  It is the only two words that will insure your success.  Follow the Keller Williams Guide to a successful and profitable day.  Make sure you get to work by 9 and lead generate for three hours.  THe rest of the day will take care of itself.  What does that three hours look like?  First thirty minutes get ready.  Find who you are going to call and get it all their in front of you.  Secondly start calling.  We are in the people business so without talking with people we are not going to get to far.  Thirdly for the last 30 minutes of the three hours, clean up, write thank you cards for speaking with you and make sure all appointments are logged so they are not forgotten.  Follow this plan and see where your business goes. 

As always if ever you should need help with any of the implementation of these systems never hesitate to call me.

Craig Martin  Team Leader, Keller Williams Realty Services, Email:  dcmartin@kw.com