Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
Sign up for the Daily Drop so you don't miss out on AR's daily happenings
Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
Get your content in front of more eyes
Search by location or type
Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
When selling your home, there are three key strategies to a successful sale of your home.
What is a successful sale? A successful sale achieves these two objectives:
Selling your home quickly
Selling your home for your desired sales price
What are the three key strategies?
PRicing your home correctly
PRomoting it properly
PResenting it at its best
And, you cannot implement just one or two of the strategies without the other(s) and expect to achieve to sell your home quickly and for your desired sale price.
PRicing Your Home Correctly
Everyone wants to get the highest possible price for their home, though some approach setting the list price unrealistically. They list it at what they want to get, not what the market will bear. A home is worth only what someone is willing to pay for it.
The best thing you can do is to engage a real estate agent rather than trying to sell it on your own. A professional real estate agent knows the local market and what similar properties have recently sold for. They also know what properties in your condition have sold for.
What are the benefits of PRicing your home correctly?
It attracts more potential buyers, and attracts them early in the sales cycle
The more potential buyers, the greater the number of potential offers
The more offers, the more potential for a bidding war
Properties priced at their proper value make it easier for buyers to secure a mortgage
There is no need for price reductions (a.k.a. "chasing the market"), which make the seller appear desperate to sell and the buyer to question if it's still overpriced since it wasn't priced properly to begin with
It will sell more quickly than if it was not properly priced from the beginning
PRomoting It Properly
Over 90% of home buyers start their search on the Internet, so it's important that your home be found, and once found, it is displayed attractively.
Again, using a professional real estate agent will increase the likelihood of both your home being found and that it is listed online in a way to attract buyers. Be sure to ask them for their marketing plan, which should include more than how it is listed on the internet.
There are many, many things that an agent can do to promote your home, and this is not an exhaustive list:
Hiring a professional photographer who specializes in taking real estate listing photos
Preparing the listing information in a way to highlight the best aspects of your home and neighborhood
Holding open houses with fellow real estate agents and potential buyers, and knowing when to hold them
Using social media to promote your home
Mining their contacts to promote your home
Preparing property-specific sales materials, including brochures or one page handouts
PResenting It At Its Best
So, you've priced the home properly and your agent comes up with a great marketing plan.
But what is going to create that powerful emotional connection a buyer feels when they walk in the door and just have to have it?
What's an emotional connection?
They picture themselves and their family living there.
They want to live the lifestyle you've portrayed in your home. Let's face it, most buyers are trading up, not down.
This is where they want to live instead of just "this is a nice room".
What's an emotion you don't want to evoke?
The "ick" factor because your home is cluttered, dirty, outdated, smelly and/or in disrepair
The feeling from the buyer that they are intruding on your personal space due to too many family photos, religious objects, trophies and collections
The knee-jerk reaction of offering a reduced sales price because the home needs repairs and updating
In a vacant home, NO emotional connection
In a vacant home, bewilderment as to where and if their furniture will fit
In a vacant home, wondering what the room is used for
If your home doesn't look good to begin with, the best photographer in the world is not going to be able to mask that. And even if they can somehow enhance the appearance of your home with their photography, once a buyer steps in the door and sees it doesn't look (or function) like what they saw in the photos, you will lose him or her.
A professional home stager knows how present your home in its best possible light by:
Eliminating the "ick" factor and your personal taste from the home (remember, your home is now a product to be marketed)
Knowing the target buyer market and appealing to that market through staging with the right furniture and decorative accessories
Implementing inexpensive updates to enhance the home's appeal without expensive renovations
After Painting and Replacing Light Fixtures
Properly using furniture and decorative accessories to define the rooms
Emphasizing the positive features of your home and downplaying the negative features
Furniture, decor and window sheers downplay the brick building out the window
Really, the sales process starts with home staging. By staging your home (PResenting it at its best), your photos will look great online which will help get buyers in the door (PRomoting it properly). Home staging can even increase the list price and ultimate sales price of the home (PRicing it properly).
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.