Dean's InnerArchitect Blog

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Services for Real Estate Pros - Inner Architect
Value given, value continuously provided, make new friends and help everyone as much as possible: that is our mission. We help you discover your value give, create a plan to provide this value, build a strategy for branding "You", and support your efforts to deliver your message through social media tools and Web 2.0 trends.

ARCHIVED BLOG POSTS

2009 

Twitter Grader is one of the new tools that helps entrepreneurs and companies measure their social media presence on the social network, micro-blogging sensation, Twitter.com. Although this is just one in dozens of open source measurement tools available to Twitter users, Twitter Grader has one v...
03/23/2009
The following is an amazing comment sent to deansguide from a person claiming to be one of the  Ed Okun jurors in the Ed Okun criminal trial. The often sad and terrible case of Edward Okun has just ended in a courtroom in Richmond, Virginia. The verdict: GUILTY! Editor’s Note: I became aware of ...
03/19/2009
The criminal trial of ponzi scheme 1031 Tax Group rip off artist Ed Okun began March 2, 2009. In what will surely be a bitter sweet event, the victims of Okun are still trying to recover any scraps left over from Okun's own lavish lifestyle spending and the spending of monies to support the vario...
03/18/2009
What The following was written from a job seeker's perspective but it can be applied to any ratings or review service. Any time you are reviewing anonymous information, the author does not identify himself, it is difficult to perform your due diligence. In the case of glassdoor.com, a review site...
03/18/2009
Inner Architect Founder and CEO Susan Hanshaw wrote a fantastic article "4 Basic Facebook Strategies for Professional Networking." This is that article which serves as template for understanding how to connect with business people on Facebook. Facebook is no longer the social only, college kid dr...
03/18/2009
A Twitter case study in how you can use social media can begin with a very simple question: how can apply each social network to my business needs? Chris Brogan is one of the "superstars" of social media--right now. The following post is an example of the questions Chris raises in his everyday bu...
03/18/2009
"Think of it as health Facebook-style." --Dr. Nicholas Christakis, Harvard social scientist Our social network at Susan's 30th high school reunion Can you catch a case of happy? And can this sustain a healthier life? Time Magazine's Alice Park's "The Happiness Effect" explores a fantastic new rep...
03/18/2009
The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google sea...
03/18/2009
FoxBusiness.com published this deansguide article 3-10-09 To understand how impressive a tool Twitter.com really is requires people to simply apply the application to their own business niche. By understanding Twitter's multiple uses, a person can easily begin to connect the dots from features t...
03/18/2009
The following article is the results of a case study I performed on Wachovia Bank's Twitter strategy. The results were a complete change of their strategy to reflect my suggestions. The first article I wrote about Wachovia led to this new strategy "Bank's Twitter Strategy: Lack of Strategy Hurtin...
03/18/2009
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Dean Guadagni

local_phone(415) 485-6961
smartphone(415) 342-3646
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Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).