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Anatomy of a Successful Foursquare Deal: Hotel Los Gatos - 11/26/11 02:20 PM
inShare1
With the avalanche and proliferation of smartphones, applications for smartphones, and the adoption rates for the iPad on the rise, why are people under utilizing geosocial (“Check-in”) services like Foursquare? According to the latest Pew Research survey “5% of cell owners, equaling 4% of all adults use their phones to check in to locations using geosocial services such as Foursquare or Gowalla.” Before attempting to answer the question why more people are not utilizing geosocial services, the following findings provide an interesting snapshot.
Pew Research Mobile Statistics
28% of American adults use mobile and location-based services 28% of … (0 comments)
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Partnerships: How Are You Creating New Business Partnerships? - 11/26/11 02:13 PM
ting, salesforce, scrm
When looking at your business, do you have a plan for progress? If you set goals are they achievable? If your plan is progressing and you are attaining your goals what was it that helped you get to where you wanted to go?
Over the past few years Inner Architect has continued to build processes and systemsfor analyzing an organizations’ marketing efforts within the social network channels. During this evolution, we utilized a generic CRM tool that provided value but on a limited basic platform. We realized the next step for our business was to adopt the Salesforce.com … (0 comments)
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QR Code Campaign Failures: 7+ Questions to Answer Before Launching - 11/13/11 01:04 PM
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix.
Questions to Consider for Your QR Code Campaign
1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain malware free
2. Plan Your Goal(s): what do you want your QR codes to do for your business? Do you want them … (6 comments)
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Google Games It's Own System: Why You Must Launch a Google+ Presence - 11/12/11 11:46 AM
This is not a tutorial, how-to piece, case study, or opinion. The following is reality and what I noticed immediately after launching my personal profile on Google+. There is one reason why you must launch a Google+ personal profile or business page: search engine optimization.
Google+ Bias
The shocking and disturbing truth about Google, the search engine, is their bias toward indexing their own products in search engine results pages aka SERPS. Although never disclosed, many SEO experts have identified a number of algorithmic characteristics that help or hurt your search rankings on Google. One of the most important factors is … (11 comments)
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Millennial Online Habits: Understanding the Next Generation of Home Buyers - 11/06/11 01:21 PM
A recent, excellent and instructive Pew Research survey showcasessome interesting results for marketers to consider. Although Millennials have been leading all online age group demographics in web, social networking usage, older generations are beginning to adopt and use at a rate that is encouraging. The following are points from the Pew survey about Millennial online habits and the shared online habits of each age demographic. Do you see any opportunities?
Millennial Online Habits
According tothe Pew survey (chart at bottom), Millennials are “more likely to access the internet wirelessly with a laptop or mobile phone.” In addition, they still clearly … (3 comments)
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CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)
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7 Social Media Statistics Signaling the Future: Are You Ready? - 11/06/11 01:09 PM
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same consumer audience, influencing sales for their brands, and creating a life time value metric that only comes with long term concerted marketing efforts within the social channels. … (0 comments)
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How Are You Giving Back to Your Community? - 11/06/11 01:01 PM
Giving back to your community can take on many looks, facets, and ideas. Whether you give money, time, charitable goods, or advice your effort is important. In our business at Inner Architect we are currently giving our time and expertise through free work shops to unemployed professionals in our home town. The following is an article written by Susan Hanshaw, CEO of Inner Architect, on our latest experience reaching out to our community.
Learning While Teaching
One of the ways we at Inner Architect give back to our community is by teaching job seekers how to use digital media to support … (2 comments)
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Vital Sharing of Your Content: How Are You Utilizing Twitter? - 11/06/11 12:59 PM
The numerous, vital, and long lasting benefits of social media networking for companies todayplace pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is … (2 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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