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analytics: QR Code Campaign Failures: 7+ Questions to Answer Before Launching - 11/13/11 01:04 PM
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix.
Questions to Consider for Your QR Code Campaign
1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain malware free
2. Plan Your Goal(s): what do you want your QR codes to do for your business? Do you want them … (6 comments)
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analytics: CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)
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analytics: LinkExaminer: Free Robust Link Checking Tool - 09/26/09 10:41 AM
For all of you SEO fans there is a new link "examining" tool that provides tons of valuable information to help you maintain the health and success of your site. In a fantastic article "LinkExaminer: SEO Friendly Link Scanning Utility" by Webguild.com's Ann Smarty, we given a step by step instruction lesson on how to use LinkExaminer.
Basic Steps to Using LinkExaminer
There is no way I can improve on Ann's launch instructions; here they are right from the source
Under the menu Scan choose ‘Set URL‘, Enter in your main URL, Under the same menu click ‘Start’. Stats Returned
URL … (2 comments)
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analytics: urlmetrix.com: Handy, Fun Tool Measuring Your Blog Information - 09/23/08 12:36 AM
Urlmetrix.com is a fun and handy tool, powered by Google App engine, that provides measurement for many statistics for your blog. By simply placing your url into the search box, urlmetrix.com retreives 15 site statistics that provide a blogger with information vital to their efforts.
Warning
Many of the sites in this measurement tool utilize statistics derived from toolbar downloads, extrapilated projections, and statistical sampling. No tool to my knowledge gives precise statistical information on blogs. If anyone has a set of better tools please let us know. One of the most difficult problems is verifying a sites traffic when they … (7 comments)
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analytics: Theme of the Day Is Online Reputation Management: Bring Your Hammer With You Aka The Blog - 08/07/08 04:56 PM
Even The Devil Needs a Little Online Reputation Management
Courtesy of eVisibility.com a fantastic internet marketing agency
Online reputation management is all about having a online presence that will allow you to quickly respond to any challenge of your service, products, or business that shows up in a Google search of your surname or business.
The Yelp's of the world and consumer comments are not always accurate nor correct. Your competitors may also play dirty pool and create their own "erroneous false" reviews in order to tarnish your image, company image, and public perception.
Step #1 Blogging
The fastest method … (5 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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