ask: 10 Tips to Handling Problems: Perception is Reality Are You Up To The Task? - 10/14/08 06:07 PM
Perception is reality is an old saying with many truths. No matter how hard a person or business trys, if they ruin their name recognition or reputation, it is almost impossible to recover in the court of public opinion. Consequently it is extremely important to make certain that your actions speak as loud as your words.
Tips to Handling Problems
1. Acknowledge Dissatisfaction and agree with the complaint if it is valid
2. Apologize for the problems leading to dissatisfaction
3. Ask Permission to revisit and outline the series of events leading to the disatisfaction
4. Acknowlege Responsibility for the actions … (0 comments)

ask: Why We Miss Referral Opportunities: You Can't Measure What You Don't Focus Upon In Your Business - 09/09/08 06:36 PM
Joanne Black owner of nomorecoldcalling.com and author of the book "No More Cold Calls Build Your Business Through Referrals" was a recent featured guest on revver.com radio show. I met Joanne at a North American Women's Business Owners event last year and she made a lasting impression: I wasn't making referrals a priority in my business.
4 Tips To Understanding The Importance of Referrals
1. Make referrals a focus: and priority in your business
2. Everday Process: you must ask for referrals in order to receive them and in order to be in the position of asking for a referral you … (12 comments)

ask: 5 Steps To Branding "You" A Survival Guide To Career Success - 09/02/08 04:42 AM
What exactly is the definition for the word “branding”? We are talking about creating an aura, a perception, and a truth about a person, service, or product that allows people to identify and recognize them instantly.
Branding according to Whatis.techtarget.com definition
Branding “You” What Are You Waiting For?
You spend a lifetime promoting your employer, their products, and their services. You derive your substance factor from your experiences. Is it not about time you tell the world about you and why you are special?
Tips To Branding “You”
1. Recognize: You are a brand. You have recognizable qualities and you must … (13 comments)

ask: Cold Calls Remember Those? How One Kid's Cold Call Helped Me Remember To Network - 08/12/08 01:35 PM
Today I received a "cold" call from a young businessman by the name of Frank Helmand a loan officer just beginning his career with Cal Coast Financial in Fremont, California. Frank read one of my Active Rain articles on Realtor Marketing Associations in Northern California--he decided to ask for my help. Here is how Frank approached me:
The Approach
1. The Ask: Frank asked for resources, locations, and times for Marketing Association meetings
2. No Offer: Frank did not offer value or anything he could give me-he is just starting out so I can understand
3. The Story: Frank told me … (18 comments)

ask: How Do You Solicit A Blogger To Write About Your Business: Peter Furia Has The Answer - 07/31/08 05:57 PM
 
 
In Search Of An Office (guy owns desk) - Rofo <script type="text/javascript"> var fo = writeMoviePlayer("watch-player-div"); toolbar.checkFlashVersion(fo); </script>
Rate: <form action="/rating" method="post" style="display: none;"> </form> <script> messages = new Array("Poor", "Nothing special", "Worth watching", "Pretty cool", "Awesome!"); ratingComponent = new UTRating('ratingWrapper', 5, 'ratingComponent', 'ratingForm', 'ratingMessage', '', 'L', messages, 4.16) </script> 25 ratings Views: 954 The majority of people never get what they want because they are afraid to ask. This fear, here is the solution to that problem, usually leads the person to take a circuitous route of vague inquiries that never land their intended results.
The following … (6 comments)

ask: "Permission" Marketing: 9 Tips That May Change The Way You Do Marketing - 07/09/08 01:39 PM
Valeria Maltoni, the marketing expert and subject of my last post, has a fascinating list of tips that may very well change the way you do marketing. Her tips are based on permission marketing a strategy where you ask permission before sending advertisements to prospective customers.
Permission marketing is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the advertisements have been sent.
9 Tips To Consider
1. Newsletter Subscriptions: ask for permission to add people to your newsletter list. You may see a dip in … (5 comments)

 
Dean Guadagni (Inner Architect)

Dean Guadagni

San Rafael, CA

More about me…

Inner Architect

Office: (415) 485-6961

Mobile: (415) 342-3646

Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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