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business plan: Realtors and Brokers: Guy Kawasaki Asks "What's Your Unfair Advantage?" - 06/21/08 11:31 AM
One of the many nuggets of invaluable wisdom offered at last night’s Silicon Valley Association of Startup Entrepreneurs event was provided via a story about irrepresible powerhouse Guy Kawasaki. The story was told by Entrepreneur, Google and Co-Founder of Jaiku charismatic Jyri Engestrom.
As Jyri first explained he was invited to a Guy Kawasaki presentation to a group of entrepreneurs from Finland. Jyri is of Finnish heritage and acted as one of the liaisons. During one of Kawasaki’s talking points, Guy made the following statement:
“What is your unfair advantage?”
First Impressions
Jyri’s first impression of this statement was that it … (2 comments)

business plan: Business "Clarity": The 5 Key Questions You Must Answer Before Marketing "You" - 06/19/08 05:15 PM
In order to understand the importance of preparation in going to market with any business, you must first install processes that will support your business. One of the most important overview processes to perform is answering the 5 Key Questions to starting a successful business.
If you do not have answers for any of these questions, it is important to stop and examine the “missing ingredient” that may create long term problems for your new startup.
The Five Key Questions
1. What is Your Substance Factor?
These are experiences, education, career titles, collaborations, successes, or lessons learned from failures you accumulated … (3 comments)

 
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Dean Guadagni

San Rafael, CA

More about me…

Inner Architect; Inner Architect Media

Office Phone: (415) 410-7524

Cell Phone: (410) 410-7524

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Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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