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communicate: Twitter Uses #1 Million: Scottsdale PD Broadcasting Value - 05/07/09 06:04 PM
Twitter functionality is so diverse that many companies, individuals, and organizations are just beginning to tap the potential. One of the best ways to use Twitter is as a broadcasting announcement mechanism. The tone of your broadcasting is NOT marketing related or sales pitch methodology. Instead make it valuable helpful information.
One of the best examples of this practice is performed by the Scottsdale, AZ police department. Consider how you can utilize Twitter in your own business and how you might be able to mirror some of the practices this example highlights.
Scottsdale PD Twitter Strategies: Not Just Sales and Marketing … (2 comments)
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communicate: Your Picture on a Linkedin Profile: The Difference Between Social Media and Media - 03/03/09 07:17 PM
My business partner Susan Hanshaw wrote this post on the importance of Linkedin profiles for job seekers. In reality entrepreneurs and now companies should maintain a rich Linkedin profiles in order to open up the opportunities that Linkedin has to offer. Linkedin.com should be your first step into establishing your online presence, your lead generation mechanism, and your process of measurement for your online marketing efforts.
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Since Dean and I started providing Linkedin.com profile writing services, we’ve been hearing the same question posed by nearly every person we’ve worked with—What can I do to create a profile that really makes … (4 comments)
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communicate: Darren Rowse's Top 10 People Twitter Beginners Should Follow: Make Your Own List - 11/29/08 02:36 PM
Darren Rowse is a very influential and important blogger to read if you wish to understand the blogosphere. He provides tips and how to articles that are incredibly easy to understand, very important in your research, and helpful for your continued development in blogging. His site, problogger.net, is one of the 'superstar' sites and resources I follow to make sure I am getting as much as possible out of my ongoing education.
Another great article I feel is very important for people to consider is Darren's "Ten People All Twitter Beginners Should Be Following." Normally I would agree with everything Darren … (14 comments)
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communicate: Twitter Strategies and Mistakes: Communicate to Relate - 11/16/08 11:15 AM
If you are not sure how to utilize twitter in your marketing campaign for you and your business then consider Paul Gram's excellent "Twitter Strategy" chart. Paul makes communication the focus of his strategy. Networking and learning from others are also important factors in making twitter work for you. Paul's site has the larger version of the chart for easier viewing here:
If you are interested in learning about the 4 biggest mistakes Realtors make on twitter please check out my latest deansguide article "Realtor's Twitter Strategy: 4 Mistakes to Avoid by Communicating" as a twitter beginner's guide.
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communicate: Gitomer Question of the Week: Scheduled Appointment Customer No Shows - 10/28/08 09:32 AM
Jeffrey Gitomer's newsletter salescaffeine.com has a weekly question that is thought provoking and informational. This week's question from Jeffrey:
Question:
"If you arrive for a scheduled appointment, and the customer is not available to meet, what is your best course of action"
Answers:
A.) Send the customer an email and let them know you waited for them.
B.) Call the customer, apologize for the mix-up, and set a new time to meet.
C.) Call the customer and expect an order for the inconvenience they caused.
D.) Wait at the customer’s office until they return.
Choose one answer and tell us why … (6 comments)
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communicate: Social Media Networking: Hobby Sites A Source of Business - 10/19/08 01:45 PM
Your hobby or passion can produce leads and new networking connections if you understand how to leverage Web 2.0 Social Media site. As a new fan to photography, equipped with a real camera, I am about to begin a life long desire to produce quality pictures. I am going to do both black and white and color shots concentrating on the beauty of Northern California.
Social Niche Networking: Hobbyist
1. Make a list of your hobbies
2. Choose one hobby that you would like to write about for a community
3. Choose the right Social Media site for you
4. Provide … (9 comments)
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communicate: Would You Accept An Offer To Create Free "Sound Bite" Broadcasts From Your Local TV Station? - 10/19/08 01:32 PM
The newest and most exciting strategy for Realtors who do not want to blog, refuse to blog, or feel they will never be able to handle the work schedule of a blogger have an alternative: leveraging Social Media sites. The #1 tool for exposure in Web 2.0 and for your business is establishing your writing platform via a blog. Yet the barrier to entry is often too high for people who don't wish to keep up with the technology curve, research curve, avalanche of reading, and writing articles.
Social Media sites provide Realtors with the ability to create a strategy where … (0 comments)
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communicate: "10 Tips to Handling Problems: Perception is Reality Are You Up To The Task" Build Processes Into Your Business - 10/19/08 01:11 PM
The following article was posted on Active Rain and deansguide.wordpress.com. The deansguide version was edited, added to, and altered for my audience on my outside blog. I am happy to report that FoxBusiness and Computer Shopper have published this article for their readers. The importance of this is that a professional editor feels that the information within the article is important enough to warrant space on their publication. Might it help your efforts to be the best? I don't know the answer to that question but I feel this article is one of the best self help business articles I have … (4 comments)
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communicate: Realtor Networking Tip #9: Network Outside Your Comfort Zone - 06/16/08 11:12 PM
One of the most challenging yet rewarding networking strategies you can employ is to network outside of your traditional groups, niche, or tried and true organizations. One such challenge I took on recently was to attend the Silicon Valley Association of Startup Entrepreneur meetings aka SVASE.
In my first and only SVASE meeting I met two priciples for the Venture Capital firm ONSET, a Phd working on stem cell research for Stanford, a real life journalist, and enough start up idealist to fill the entire Valley. If this were a card game, you would have to have an MBA just to … (7 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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