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content: Vital Sharing of Your Content: How Are You Utilizing Twitter? - 11/06/11 12:59 PM
The numerous, vital, and long lasting benefits of social media networking for companies todayplace pressure on a marketing team to deliver the right message, at the right time, to the right audience, within the right social network. Combine these “must haves” with the right testing procedures for each campaign, and companies begin to realize and uncover the ROI of their social media networking. In my opinion without question, the most powerful social network for viral marketing is Twitter the micro-blogging platform. One of the simplest and most effective strategies for companies to increase more clicks and viral sharing on Twitter is … (2 comments)
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content: The New Social? Handwritten Thank You Cards - 03/14/11 08:54 PM
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common?
Go Postal: How Do You Do That?
Do you want to make a memorable impression on your customers? One that creates the “wow” factor? Sit down and write a thank you note and send it … (8 comments)
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content: Write Like A Professional: Free SEO Copywriting Report From Brain Clark aka CopyBlogger - 05/26/10 08:58 PM
Brian Clark the man behind Copyblogger.com one of the most compelling and successful blogs in the blogosphere is at it again. Brian is giving away a very compelling 28 page report “How to Create Compelling Content That Ranks Well In Search Engines.” This is a comprehensive report that is a fantastic how to first step in writing online content that will get indexed and ranked high in Google.
As Brian so succinctly states: “Put simply: If your content isn’t good enough to attract good, natural links, it doesn’t matter how “optimized” that content is. Here is your link and first … (7 comments)
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content: Realtor Writing Tip #1: Top 10 Blogs for Writers - 09/26/09 09:59 AM
If you need tips on how to become a better writer, you may be acquinted with Copyblogger. If you need more resources to help your writing, the following Top 10 list is sure to provide the content you are looking to read. Michael Steltzner the author behind WritingWhitePapers.com chose his “Top 10 Blogs for Writers-The 2009/2010 Winners” awards. This list can be a content library unto itself. Congratulations to Coppyblogger the winner of this years competition.
Michael Steltzner’s Top 10 Blogs for Writers
The following is Michael’s list in his own words on why he chose each site:
Copyblogger: This … (7 comments)
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content: Do You Know How to Write a Blog Article? 10 Blog Writing Tips - 07/28/09 11:58 AM
The following article appeared on my business self help blog http://deansguide.wordpress.com. It is a short how to guide for beginning bloggers on the importance of how to write a blog article aka post.
Web 2.0 was built upon an architecture of participation according to Tim O’Reilly. The pillars of the social media strategies are blogs which provide a writing platform for people willing to take on the challenge. Blog writing, according to usability expert Jakob Nielsen, is really about attracting the attention of a reader through a number of techniques. Whether you are looking for Google bots to crawl your new … (4 comments)
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content: Blog Planning: Your Purpose, Article Formatting, What to Write - 07/13/09 11:52 AM
strategies, what to write for my blog
One of the most challenging aspects to blogging is knowing what to write and how to present the material. Many entrepreneurs, small businesses, and even large corporations do not fully leverage their own expertise as a source of content for their blogs. Why do people get sidetracked? The following is a step by step process that will help provide a beginning blogging plan developed by Susan Hanshaw CEO Inner Architect social media strategy firm and Dean Guadagni Business Director Inner Architect.
1. Blogging Purpose
What type of blog do you want to write? … (1 comments)
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content: Twitter Strategies for Breaking News: 1st Live Twitter Fed Site - 07/11/09 01:42 PM
BreakingNapaValleyNews.com
The Domus Breaking News Project is a revolutionary platform that aggregates live Twitter feeds then scrolls them onto sites built to showcase metro areas, suburbs, or particular niches. Today we at Inner Architect are proud to announce the launch of BreakingNapaValleyNews.com.
BreakingNapaValleyNews.com: What’s Different?
The structure of the site is revolutionary: live Twitter feeds streamed onto the page in real time with a scrolling mechanism for easy reading.
BreakingNapaValleyNews.com: Categories
Local News: local news on the Valley Wineries: more than 50 wineries and growing Dining: fantastic restaurants, chefs, and foodies Hotels/Resorts: deals, news, and specials Touring/Events: events, limosine … (0 comments)
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content: 71 Million Created Content On Social Networks in 2008: Are You Participating Outside of Active Rain Too? - 02/26/09 04:11 PM
“. . . even if you’re new to the party, you’re still well ahead of the curve.” –Mashable’s Adam Ostrow on the adoption of social media and blogging
According to eMarketer.com, cited in a great Mashable article “82 Million User-Generated Content Creators and Counting” by Adam Ostrow :
“More than 82 million people in the US created content online during 2008. . .71 million people created content on social networks last year, while 21 million posted blogs. . .”
The message is clear if not definitive: the paradigm shift is here to stay. The eMarketer.com graph below shows the trend … (0 comments)
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content: Short Blog Articles Most Effective: F-Shape Theory Readers Skim - 02/26/09 03:30 PM
Jakob Nielsen “King of usability”
Why is blogging and now micro-blogging such popular formats for content creation? We know it is instantaneous in it’s publishing process ready to be read at the push of a button. We know that it provides 24/7 global exposure for your brand and value message. We also know that blogging is accessible and nearly free for everyone who wishes to leverage their knowledge.
The answer is brevity or more precisely blog writing is a succinct format described as short writing. All other forms of written word fall under long writing formats.
Long Writing Requirements and … (6 comments)
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content: Realtors and Brokers: Read and Learn Gitomer Concepts - 02/26/09 03:05 PM
j
Jeffrey Gitomer is a best selling author, world class keynote speaker, and one of the most important resources available for job seekers and entrepreneurs today. Gitomer specializes in many important facets of business including business development, sales strategies, and networking. Yet it is one very simple concept, that remains one of the greatest takeaways I have learned in my business career. Jeffrey’s mantra “Give value before you receive value.” When you network with people he instructs people to give value, give it continously, and give value without asking for anything in return. Here are too very valuable resources that … (0 comments)
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content: Twitter Amazon.com Case Study: How to Build Your Business - 11/29/08 11:49 AM
Reuters.com published this deansguide article 11-25-08
Twitter.com is fast becoming the go-to source for small and big business marketing. For me, Twitter represents my greatest content resource, broadcasting opportunity, and a fantastic networking opportunity with industry leaders. One of those leaders, Guy Kawasaki, dropped a "tweet", aka mini message, about the power of Twitter in growing your business.
The following is a comment, on MotleyFool.com, answering the question: "Does Twitter Help You Build Your Business?":
On November 24, 2008, at 3:56 PM, j2xl wrote: I work at Amazon. During a lunch break last March I wrote a simple bot that posts … (0 comments)
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content: Springwise Newsletter: New Ideas For Entrepreneurial Minds - 11/14/08 01:20 AM
Content and writing for a blog takes on many different directions and strategies. Many Realtors, in my humble opinion, do not write enough variety into their blog content. The easy rote market reports, listings, or rehashed tips begin to lose their shine. Realtors that understand that the best content strategy is to incorporate a "human" element as well as an informative aka resource element into their writing are the most successful bloggers. A well rounded content strategy allows a blogger to connect with people on many levels and through areas other than business.
Be a Resource
Consider becoming a resource of … (0 comments)
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content: Twitter: Play Follow the Leader to Content, Trend, and Tip Riches - 10/24/08 02:04 AM
Twitter is fast becoming my go to source for news and information on Social Media tips, strategies, and trends. I have found content for my last 7 articles buried neatly in the tiny urls placed in tweets by the people I follow. What does this mean to any blogger? There's a gold mine of content to critique if you do the following:
1. Follow people in your niche and industry like Guy Kawasaki
2. Follow leaders, critical thinkers, and trend setters like Brian Solis
3. Follow companies that interest you like Elephant Pharmacy
4. Follow mass media pundits like Rick Sanchez … (3 comments)
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content: Blog Content Idea Machine: Wired.com "How-To" Wikipedia - 09/10/08 01:04 AM
One of the top concerns expressed by fledgling bloggers as they decide whether to take the plunge into the blogosphere is “How will I ever find enough to write about on my blog?” One great tool that should alleviate that problem is Wired.com fantastic and fascinating How-To Wiki. Everything from how to copy a DVD to Greening yourrooftop to tapping a phone line.
How Would a Realtor Use This Site?
Consider the fact that you want at least 10% of your articles aka posts to be anything other than real estate. You will have your hyper local content about your region, … (8 comments)
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content: Ziff Davis Enterprise's Joe Wilcox of "Microsoft Watch" Takes Up The Splogger Fight For deansguide - 09/01/08 10:29 AM
Apparently my words have not fallen on deaf ears in my ongoing fight to have countrychasehomes.com de-indexed and removed from Google Search forever. Joe Wilcox respected journalist for Ziff Davis Enterprises and the columnist for "Microsoft Watch" decided to print my article announcing my plans to attempt to have countrychasehomes removed from Google. See article here
In the meantime my last three articles on networking and the Sausalito Art Festival have been scraped and placed on the splog site-with no end in sight to their continual robbery.
Actions Taken
1. Reported splogger to their host
2. Completing DMCA form for … (0 comments)
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content: Countrychasehomes.com Splog Site Has Been Reported To Google Spam-Black Hat SEO Department For "De-Indexing" - 08/25/08 10:30 AM
Note: Due to code issues in trying to bring the Google Spam page over for your inspection, I had to delete my post and repost it without the form itself
Realtor and friend John Harper, author of theharperteam one of the best hyper local blogs in the country, sent me what could be the solution to my splogger problem with countrychasehomes.com. John provided me with a link to Google to report not only spammers but Black Hat SEO and rip off artists alike.
Here is the link to below form. If anybody is plagerizing, outright stealing, spamming, utilizing cloaking, Black Hat … (4 comments)
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content: Countrychasehomes.com Is A Splog Site Stealing deansguide Content, Damaging The Credibility Of The Blogoshpere - 08/22/08 12:37 PM
The following article was placed on my blog http://deansguide.wordpress.com as a plea to my readers to take action against the person or persons stealing my writing content. Please consider helping me by emailing a complaint to this clown at the email address below. Thanks for your ear and help!
*Have you ever had your home invaded or robbed? My parents house was robbed in Chicago. *Have you ever been mugged with your valuables stolen from you on a lonely street? I was robbed at gunpoint in downtown Washington D.C.
Well that is EXACTLY WHAT HAS HAPPENED RIGHT HERE ON deansguide … (4 comments)
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content: The F Shape Theory: How To Save Time, Keep Readers On Your Site, And Maintain Traffic - 07/24/08 07:27 PM
In June of 2007 I studied the idea of blog reading habits. In my investigation, I found a fascinating article by Real Estate Tomato writer Chris Hotz about the "F Shape Theory." The following article has been updated from it's original publication on deansguide in June of 2007.
How Much of Your Blog Articles Do Readers Actually Read?
Blogs, aka Web logs, are revolutionizing internet marketing especially in the real estate market. A very effective concept in creating a successful blog is the “F Shape” a common reading pattern people employ to read a blog article. Real Estate Tomato’s Chris Hotz … (12 comments)
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content: Realtor SEO Traffic Tip #8 Guest Writing Services: Make Them An Offer They Can't Refuse - 06/30/08 05:47 PM
One of the most intelligent methods to gaining readership, exposure, links to your blog, and creating a new partnership is offering to write a "Guest Post" for a blogger who is already established in your niche or industry. The following is an email proposal I received today from a woman who wants to leverage my blog traffic http://deanguide.wordpress.com while helping me with my writing responsibilities:
"Hi! I have recently come across your blog and really appreciate the information that you provide.I am interested in having a guest writer spot on your blog. I am an editor/writer for a credit card blog, … (2 comments)
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content: Who Is Dominating Google Keyword Searches: Charlottesville, Virginia - 06/14/08 11:20 AM
The following is a brief report on "Big Head" keyword searches on Google that most likely will be utilized by consumers when searching for a Realtor or property listings in the Charlottesville, Virginia area. As a former Tyson's Corner resident, Virginia offers anyone fine country living at rock bottom prices.
What Are We Investigating?
How many Realtor stand alone blogs, Active Rain blogs, or websites grabbed one of the coveted Top 10 positions on Google searches:
1. "Charlottesville, Virginia Real Estate"
2. "Charlottesville, Virginia Realtor"
Note: Broker sites, affiliate sites, lead gen, media, or search engine sites will make up the … (4 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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