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education: How Are You Giving Back to Your Community? - 11/06/11 01:01 PM
Giving back to your community can take on many looks, facets, and ideas. Whether you give money, time, charitable goods, or advice your effort is important. In our business at Inner Architect we are currently giving our time and expertise through free work shops to unemployed professionals in our home town. The following is an article written by Susan Hanshaw, CEO of Inner Architect, on our latest experience reaching out to our community.
Learning While Teaching
One of the ways we at Inner Architect give back to our community is by teaching job seekers how to use digital media to support … (2 comments)
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education: Learn Web 2.0 and Social Media Networking with Social Media Classroom - 10/16/08 08:25 PM
Emily Chang did it again! She highlighted yet another very important tool for people to utilize in their quest to bring Web 2.0 tools and exposure into their businesses. Emily is frankly one connected lady! Thanks again Emily for this heads up!
What is Social Media Classroom?
A: A tool and the invention of Howard Rheingold. It is a web service, open source and free. According to Emily Chang Social Media Classroom "provides teachers and learners with an integrated set of social media that each course can use for it's own purposes."
What tools are available?
A: Blogs, comments, wiki, chat, … (0 comments)
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education: Liability Insurance for Bloggers: Media Bloggers Association's New Program - 09/21/08 03:22 PM
Marketwatch.com reported this week that the Media Bloggers Association has "launched a comprehensive program to provide bloggers access to the same sort of legal and financial resources long available to traditional media organizations including BlogInsure, a first of its kind liability insurance program for bloggers which provides coverage for all forms of defamation, invasion of privacy and copyright infringement or similar allegations arising out of blogging activities."
Advantages of MBA Membership
The MBA offers bloggers the educational opportunities designed to help members understand
1. A Free Online course in media law developed by the Media Bloggers Association in partnership with The … (0 comments)
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education: Unigo.com A Tool To Sell Education Within Your Region - 09/18/08 11:23 AM
Unigo.com is a fantastic tool for Realtors to investigate the universities in their area, provide as a value to their prospective buyers, and as a tool to help highlight the universities and school in their region. Realtor's Tool
If you have a great University or a concentration of great Universities within the region you sell you must consider this a strong selling point in real estate.
Unigo.com: Find, Review, Explore
Find: this is a rich search system that can pinpoint nearly every major university in the land
Review: this allows you to rate your university adding information for others … (0 comments)
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education: 5 Steps To Branding "You" A Survival Guide To Career Success - 09/02/08 11:42 AM
What exactly is the definition for the word “branding”? We are talking about creating an aura, a perception, and a truth about a person, service, or product that allows people to identify and recognize them instantly.
Branding according to Whatis.techtarget.com definition
Branding “You” What Are You Waiting For?
You spend a lifetime promoting your employer, their products, and their services. You derive your substance factor from your experiences. Is it not about time you tell the world about you and why you are special?
Tips To Branding “You”
1. Recognize: You are a brand. You have recognizable qualities and you must … (13 comments)
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education: 6 Key Transition Questions: Refocusing Your Efforts For Success - 08/11/08 04:01 PM
Reuters.com published this deansguide article August 9, 2008
The following is content from author Susan Hanshaw and her new book “Inner Architect: How To Build The Life You Were Designed To Live” a self help book that enables “you to become your own life coach.” Debra Costner’s Bay Area Business Woman newspaper, Backdoorjobs.com, and the Modernwomansdivorceguide.com have all contributed excellent reviews for Susan Hanshaw’s work:
Being in between jobs doesn’t have to be experienced like the kiss of death. I know that it is natural to feel very vulnerable, yet that is what being in transition is all … (6 comments)
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education: How Do You Know When A SEO Expert Is An SEO Expert: 3 Things To Check When Choosing Your Networking Event - 06/21/08 12:58 PM
I am no SEO expert, no marketing expert, and no blogging expert but I do have expertise in all of these categories. In my travels around the SF Bay Area I attend upwards of 10 networking meetings or keynote events per month.
The hot new topic is Web 2.0 SEO aka How to drive traffic to your site.
Unfortunately time and time again when I do my due diligence on the speaker's background, their substance factor, and how their blog or websites rank I have recently been surprised by the results. Many speakers are knowingly misrepresenting themselves in regard to their … (4 comments)
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education: Realtor’s Marketing Strategy #3: The Product Is You-Would You Buy You? - 05/26/08 11:13 PM
Realtors often fail to understand that in consultative sales of any product or service people-buy-people. Unless you are representing a low-price strategy business model, the actual product you are selling is you.
Question: Would You Buy You?
If you believe that believing in yourself is a choice then you must understand how to begin the process. The first characteristic that shapes our reality is our self confidence. But how do you feel confident when you have never done something that feels difficult or foreign to your experience?
How Do I Build My Confidence?
1. Increase Your Knowledge and Expertise:
Enroll … (2 comments)
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education: Realtor Marketing Meetings: Networking From Sidewalk to Laptop - 05/24/08 12:05 PM
One of the most effective methods to market listings, meet like minded professionals, search for affiliates, hear industry news-updates, speak publically about your business, and build lasting relationships is the Realtor Marketing Meeting. Here in the San Francisco Bay Area, most counties have at least one weekly meeting; with many counties having 2 or 3 participating associations that hold separate meetings.
Profile
In the last five years, I have attended over three hundred breakfast marketing meetings sponsored by Realtor Marketing Associations. My schedule was filled with four morning meetingsTuesday through Friday. After these meetings, the associations sponsored broker open house tours … (2 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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