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facebook tips: CNET Case Study: Strategies & Testing Tips for Your Social Media Program - 11/06/11 01:16 PM
The following is a guest post written from the archives of Innerarchitect and modified for deansguide. The study centers around social media ROI and case studies of success stories within the tech and media industries. The example below, CNET’s successful campaign which yielded a five times increase in social network growth, is further proof and indication that social media activities can lead to profits. What is most important to remember is that ROI studies must examine specific actions taken by marketers within a strategic framework.
Are you are in-charge of your company’s social media marketing program? If so you have a … (2 comments)

facebook tips: Days & Times to Post on Your Facebook Page - 11/03/10 02:13 AM
Do you understand how important Facebook is to your business? Do you understand that content is the key determining factor in whether your feed is placed in the most important “Top News” feed? Do you realize that the time and day that you place your content can be the determining factor in placement in the “Top News” feed? Are you spending money on customized Facebook pages without understanding that your customized page will not positively effect how many people see your page? If you don’t understand what drives traffic to your Facebook page then the following statistics could be a basis … (6 comments)

facebook tips: Twitter and Facebook Access From Your Television: Verizon's New Plan - 07/20/09 12:27 PM
Twitter and Facebook may have scored their first foray into television media with Verizon's plans to integrate both social networks within your television programming. According to MediaPost.com interview with Bobbie Henson Verizon representative "People of all ages and demographics are living their lives on social networks. And the more they do that, the more they want to experience it wherever they are."Here is how it will work:
Allow people to view Facebook status updates and view friends' photo albums and pictures With Twitter, users will be able to continue watching whatever program they were tuned to while also viewing tweets and … (2 comments)

facebook tips: Network on Facebook: 4 Tips for Professional Connecting - 03/18/09 11:55 AM
Inner Architect Founder and CEO Susan Hanshaw wrote a fantastic article "4 Basic Facebook Strategies for Professional Networking." This is that article which serves as template for understanding how to connect with business people on Facebook. Facebook is no longer the social only, college kid driven, mixer it once represented. Today Facebook is beginning to take on a decidely more aggressive approach to it's role as a major social network for companies and entrepreneurs.

Courtesy of facebook.com
 
In last month's blog article, Top 25 Social Media Sites, we shared the traffic numbers which make Facebook the #1 social media … (7 comments)

 
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Dean Guadagni

San Rafael, CA

More about me…

Inner Architect; Inner Architect Media

Office Phone: (415) 410-7524

Cell Phone: (410) 410-7524

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Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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