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give: 4 Mistakes Realtors Make on Twitter: 4 Solutions to the Mistakes - 11/17/08 02:54 PM
Free Twitter Strategy Chart courtesy of Paul Gram’s Websitesuccessdoctor.com
Twitter.com is quickly becoming one of the most useful, fastest growing social media tools available today. Anyone from entrepreneurs to large corporations can utilize twitter to gain exposure, push out their message of value, research, learn, and network. Yet a large number of twitter advocates are making the most basic mistake in social media which is costing them valuable opportunities and slowing their desired results.
#1 Mistake to Avoid: Collecting Numbers
Stop collecting and start connecting! Too many people view twitter as a place to collect followers or create impressive … (7 comments)
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give: Monkeysee.com: "See How Experts Do It" Information Bonanza - 10/28/08 12:08 AM
How many times have we said "if I could only watch someone do it first, I could really get the hang of it much faster"? And when we think of the concept of learning through video tutorials we are usually looking through youtube, or another video site, and finding amateur video with often amateur opinions on how something should be done. Not with Monkeysee.com. Monkeysee bills itself as providing "The highest quality, most credible how-to videos on the web."
Monkeysee Features
1. 17 Categories: Everything from Auto & Mechanical to Business to Sports & Leisure
2. Upload: Upload your own videos … (0 comments)
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give: Step 1, Strategy 1: Begin Here Before Attempting to Leverage the Social Media System - 10/17/08 04:21 PM
Brian Solis Principle of “Future Works” and Social Media expert
Realtors are beginning to leverage and utilize Social Media Networking as a method of lead generation, publicity, and brand building. One of the most abundant and robust Social Media sites for this task is twitter. Although there are at least 50 major players in the Social Media System a Realtor could leverage. It's best to stick with the big most cutting edge sites.
Strategy One
Before you approach a community with the intention of "making new friends" and opening doors, consider the following deansguide article as a first step into … (0 comments)
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give: 5 Steps To Identify Your "Value Give Away" For Networking Success - 08/27/08 11:43 AM
In a follow up to my August 25 post on finding your value give-away, the following article is a more indepth look at the 5 Steps to identifying your value.
Hard sales tactics adopted and utilized by most people in their strategies to network online and in the real world fall decidedly flat in an effort to create business relationships that lead to referral business. The 30 second elevator pitch, the blatant sales pitch, the product and services feature-benefit dump, a lack of listening skills, and the "work the room" mentality are giving way to a new much more effective strategy: … (2 comments)
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give: Networking Defined, Best Method Described, Your Value "Give-Away" Identified - 08/25/08 05:03 PM
A.) What is Networking? Networking is the art of engaging then connecting in order to build a mutually beneficial business relationship.
B.) What is the #1 Best Method to Networking? Giving something that is valuable to the person you wish to network with, giving that value continuously, and giving without asking for anything in return
C.) How do you identify things of value you can give away? 6 Steps to Identifying your value give-aways:
1. Make a list of your accomplishments
2. Make a list of your skill sets
3. Make a list of your contacts of influence
4. Survey your … (6 comments)
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give: What Is A "Genius Bar" And How Can You Set One Up For Your Business: WordCamp 2008 San Francisco - 08/19/08 04:56 PM
Wordpress creator Matt Mullenweg during his state of "The Word" address commented how much work he put into the event. He planned for a year, captured sponsorship, invited experts as presenters, and secured an incredible venue. The perks were ridiculous for the $20 price of admission. Free T-Shirts (I am a T-Shirt Hound), lavish lunch, Peets Coffee Kiosks, soda fountains, snacks, breakfast bar, handouts, chachkees, and tons of people to network and meet. But the #1 coolest thing for me was the creation of "The Genius Bar"
What Is A Genius Bar?
Matt set up a "bar" like area that he … (2 comments)
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give: 7 Social Networking Sites To Utilize In Your Business Networking--Don't Forget Niche Specific Sites! - 08/15/08 07:55 PM
Social Media Networking List of 7
A quick reference guide to some of the interesting social media networking giants that can be utilized in your business practices. These are in no particular order but I am a big fan of Linkedin.
Niche Strategy: The 7 listed are primarily business and social sites. Do NOT ignore the possibility of connecting and networking with people on hobby, geaneology, book, gaming, European or Regional, entertainment, or any number of other social networking sites within specific niches
The List of 7: Source
1. Bebo: 40 million users
2. Blackplanet.com: African American social networking specific with … (9 comments)
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give: Networking Part 2: #1 Method For Networking Success-"Give it Away, Give it Away, Give it Away Now" - 08/14/08 05:36 PM
Courtesy Batman TV Wiki
In our last adventure our fragile business networker was accosted by the unseamly hardsell tactics of Superman during a networking event. Superman was the epitome of the hardsell, offer nothing, talking to much, and in general acting like the blowhard we all try to avoid.
#1 Method To Networking Success
"Give something that others Value, give it often, and give it WITHOUT asking for anything in return" -Jeffrey Gitomer
If you give people what they value, continuously give it to them, without asking for something in return or trying to sell them--you will have mastered the … (2 comments)
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give: Cold Calls Remember Those? How One Kid's Cold Call Helped Me Remember To Network - 08/12/08 08:35 PM
Today I received a "cold" call from a young businessman by the name of Frank Helmand a loan officer just beginning his career with Cal Coast Financial in Fremont, California. Frank read one of my Active Rain articles on Realtor Marketing Associations in Northern California--he decided to ask for my help. Here is how Frank approached me:
The Approach
1. The Ask: Frank asked for resources, locations, and times for Marketing Association meetings
2. No Offer: Frank did not offer value or anything he could give me-he is just starting out so I can understand
3. The Story: Frank told me … (19 comments)
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give: Gitomer Sales Tip Of The Week: Take The "We" Out Of Your Communications - 08/05/08 11:02 AM
Jeffrey Gitomer is a master networker and sales consultant with multiple best selling business self help books and a thriving public speaking business. When Gitomer talks people listen and pay handsomely for the privilege. Here is Jeffrey's tip of the day-stop saying the word "we" in any communications with your customer.
Key to Mastering Sales
1. Tip: "The key to mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are, and how they will produce more and profit more from ownership of your … (4 comments)
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give: How Do You Solicit A Blogger To Write About Your Business: Peter Furia Has The Answer - 08/01/08 12:57 AM
In Search Of An Office (guy owns desk) - Rofo <script type="text/javascript"> var fo = writeMoviePlayer("watch-player-div"); toolbar.checkFlashVersion(fo); </script>
Rate: <form action="/rating" method="post" style="display: none;"> </form> <script> messages = new Array("Poor", "Nothing special", "Worth watching", "Pretty cool", "Awesome!"); ratingComponent = new UTRating('ratingWrapper', 5, 'ratingComponent', 'ratingForm', 'ratingMessage', '', 'L', messages, 4.16) </script> 25 ratings Views: 954 The majority of people never get what they want because they are afraid to ask. This fear, here is the solution to that problem, usually leads the person to take a circuitous route of vague inquiries that never land their intended results.
The following … (28 comments)
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give: "The Hard Sell Is Dead": Explaining The New Sales "Paradigm" In Real Estate - 07/14/08 02:05 PM
The era of real estate hard sell tactics, cold calls, badgering email spam campaigns, and endless (Non-targeted) advertising is coming to a painfully slow end as many Realtors are beginning to painfully understand. The new paradigm shift and strategies, not tactics, are best described in Pat Kitano’s “The Hard Sell is Dead-Slideshow.”
The “Old Way”
1. Call to Action- Realtor attempts to force prospect to make decisions that require a definite action
2. Endless Ads- Always having an advertisement, usually the exact same ad, in as many places as possible
3. Spam- Everyone is a potential client actions of email spam, … (8 comments)
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give: Your "Unfair Advantage" Differentiating Your Business: Advantage #1 Writing Platform For Realtors - 07/14/08 11:52 AM
Guy Kawasaki asks the eternal question of business owners, entrepreneurs, and corporations when he says "What is your unfair advantage?" Simply put what makes you or your business so special that your competition can not or will not compete with you.
In the real estate niche, the majority of Realtors point to the same "differentiating factors" when attempting to create a perception of a unfair advantage. Some Realtors claim their experience and customer service are "unfair advantages" over their competition. Yet the fact remains that there are thousands of Realtors with great experience and superior customer service.
"Unfair Advantage #1: Writing"
… (4 comments)
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give: Newsflash: FoxBusiness.com Publishes Article On John Harper Keynote Strategy - 06/27/08 05:36 PM
John Harper of the Harper Team in Danville, California was the subject of my last article about how to become an expert and go to source for your community through public speaking. In the article "Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community" I chronicled John's next workshop and how he is building a public speaking platform within his business.
Blogburst
Blogburst is a content aggregation service aka free lance that is by membership only. You submit your blog, stand alone blogs only sorry, and they determine if you have the traffic and … (0 comments)
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give: How To Win New Clients, Build A Contact List, And Become The Expert In A Niche: Employment Networking Groups Your Ticket To Leads And New Partnerships - 06/18/08 02:15 PM
During your search for outside the box networking events, a great place to look after you have found your "society charity" events is in the employment niche. One of the best sources of contacts pertinent to the author I represent has been employment networking groups.
Why Networking Groups for Employment?
Many folks are being forced out of jobs, lay offs being the first step, and need to reevaluate their financial positions. Many decide they want more from life and wish to become entrepreneurs in a field that is a passion for them--following their hearts. Others feel stressed by their expenses including … (0 comments)
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give: Add Value To Your Community: Become An Expert Tip #1 - 06/06/08 05:30 PM
One of the easiest and most fulfilling methods to add value to your community, create goodwill amongst consumers, network into the business community as well as consumers, and position yourself as an expert in your field is to provide free Workshop-Keynote presentations. One of the most under utilized, content rich, environments is your county Adult Education or Community Education programs.
What is Community Education?
Community Education, aka Adult Education, is county sponsored often through the High School District. The classes run the gamet from Business, Technology, Fitness, Investment, Self Growth, Foriegn language, and many other topics. The majority of classes are … (3 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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