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giving: Pay What You Want House: Can You Spare a Promotion? - 02/11/09 07:55 PM
Imagine a real estate business model where the customer names their price. Call it a"Pay-what-you-want-house" and you might have an interesting idea. That is the idea behind the new Ibis Singapore on Bencoolen. Check out this promotion merely to see the cool website. Although the promotion's time is only open for 16 more hours it reminded me of two things:
First is it such a bad idea to create promotions in a such dreary economic times? Even if you can't give away the store, isn't there an item or service you can give away? Now more than ever, bartering one of … (2 comments)

giving: Top 20 Social Networking Sites of 2008: My 3 Choices from Nielsen's List - 02/04/09 02:16 PM

Courtesy of Mashable.com
What were the top Social Networking sites of 2008 and why should you care? If you understand the importance of networking online, the fact that the print media industry aka maganzines and newspapers is going away slowly, and the fact that you must stay relevant in a space that is changing quickly, then the following information should be of intersest. Mashable's Adam Ostrow's article "The Top 20 Social Networks of 2008" takes on even greater importance.  The information was gleaned from Nielsen.com.
Top 20: My 3 Choices for Real Estate (from this list)
1. Myspace
2. Facebook
(4 comments)

giving: Win a $1,000,000 California Home for $150 - 01/20/09 06:56 PM
The auction and contest trend for selling a home in a tough real estate market continues with the latest edition. The Bahms of Tracy, Ca have created a contest with a twist. For the price of a $150 entry fee and the answer to their own word question, you can be the lucky owner of their ranch style home.
The Deal
The Bahms make make money on their contest by selling 11,000 entry fees at $150. That is the minimum number of tickets necessary to make the contest official. With that number the Bahms would be looking at a cool $1.6 … (1 comments)

giving: Free Jeffrey Gitomer Online Training Offer: Selling, Customer Loyalty, Attitude, and How to Win - 10/28/08 09:15 AM
Jeffrey Gitomer, Sales and Networking guru, has done it again. In a message via his newsletter salescaffeine.com, Jeffrey is offering 4 distinct and valuable online training programs based on 4 of his best selling books. The following is a brief description and link to each free online training module.
Value
In each category, you are given an online questionnaire of 12 questions. This measures your knowledge for each subject. Be as truthful as possible for the best results--it's your value you are measuring not your ego!
The Catch
There is no catch. The only requirement is that you register online with … (0 comments)

giving: Public Speaking Supports Your Marketing Efforts and "You" the Brand - 10/01/08 12:29 AM
I am happy to report that my workshop "Marketing Yourself Through Networking" was attended by 52 people this morning. The attendees came from all sectors of Silicon Valley with fantastic experience, knowledge, and know how. Even more heartening was the fact that so many people were willing to share their feedback, give of themselves, and truly make a difference in the presentation.
Public Speaking Platform
This experience was a very positive step in continuing to build my public speaking platform. The benefits:
1. Added 15 new people to my Linkedin network
2. Picked up 5 new Inner Architect newsletter subscribers
3. … (2 comments)

giving: Workshop: "How to Market Yourself Through Networking" Sept 30 CSIX Silicon Valley--Available to My Active Rain Friends - 09/28/08 02:42 PM
Tuesday September 30 I will be facilitating a workshop "How to Market Yourself Through Networking" for CSIX Connect employment group at the iRestaurant in Cupertino, CA. The meeting begins at 10:30 and runs until 1:00. The admission is $12 which includes a wonderful lunch, networking opportunities with a group of experienced and expert Silicon Valley job seekers, and information on real world networking.
For my friends and the friends I have just not met yet on Active Rain: If you like this workshop or any of the individual subjects covered, I am more than willing to provide links. If you have … (2 comments)

giving: Giving Value in Networking Through Your Writing: An Example of My Platform of Giving - 08/24/08 10:18 AM
This article is an example of what I do to bring value to my friends, clients, or anyone who I wish to network with in the future: I write. My writing platform includes my real estate blog deansguide, my co-authored blog supporting Susan Hanshaw and Inner Architect at innerarchitect.com/blog, and my work here at Active Rain. Below I highlight my favorite employment group and the people I meet there each month.
The results of this article were:
1. Provides exposure and Google ranking for the group CSIX
2. Exposure for members who are job hunting
3. Exposure promo piece for the … (2 comments)

giving: Networking Part 3 Do You Have The Aptitude To Successfully Network? - 08/19/08 05:42 PM
In "Networking Keynote Part 1" we discussed Superman vs Batman and understanding that the Hard Sell is the #1 Mistake in networking. In "Networking Part 2 #1 Method for Success" we discussed giving value and giving first. Now in "Networking Part 3 Do You Have The Aptitude To Successfully Network" we examine whether you are cut out for this networking stuff.
Networking Aptitude Questionaire 15
The following is a questionaire designed, by me so take it with a grain of salt, to help you measure your "appetite" for networking. Answer each question with one of four answers: Motivated; Somewhat Interested; Undecided; … (2 comments)

giving: Networking's 10 Things To Avoid That Will Surprise You - 08/19/08 12:04 PM
“The #1 biggest mistake people make when networking is the Hard Sell”
Today a question came up in Susan Hanshaw’s career and transition workshop presented to the Marin Professionals Association in San Rafael, California. It was one of the biggest questions on everyone’s mind:
“What’s the best way to network?”
Before we examine the best method(s) to network and how to define networking, let’s identify the #1 biggest mistake people make when networking: The Hard Sell
Networking is not:
 

 
 
Selling yourself, your products, or your services Not "puking" your 15-30 second elevator pitch all over … (46 comments)

giving: We Have Moved Innerarchitect.wordpress.com Is Now Innerarchitect.com/blog: Transition and Change In Motion - 08/14/08 08:38 PM

The blog supporting Inner Architect personal development firm and author Susan Hanshaw has moved from it’s original wordpress subdomain, innerarchitect.wordpress.com, to it’s new platform innerarchitect.com/blog. The combining of website and blog will bring all the Inner Architect writing, products, and services under one roof.
The focus will remain to provide continuous valuable resources:
1. Tips: Maintaining Positive Energy
2. How to Guides: “The Most Important Steps Toward The Life You Want”
3. Services: Books and Reference articles
4. Workshops: Changing Careers: Laying Your Foundation
5. Our Friends: trusted friends, reviewers, bloggers, and entrepreneurs
6. Events: Speaking engagements, workshops, networking opportunities
(2 comments)

giving: Social Media Networking With Linkedin: Please Join My Network-The Offer, The Why, The Ask - 08/13/08 05:23 PM
"Coming together is a beginning. Keeping together is progress. Working together is success." -Henry Ford
Linkedin is an incredible and advantageous business networking and opportunity tool. The endless facets and labyrinth of strategies are perfect for Web 2.0 connectivity moving forward your business platform.
My Offer a Invitation
I would like to invite everyone who reads my articles, who comments, or who reads my blog deansguide to join me on my linkedin network
What's In It For You?
1. Network Demographics: my network is primarily a Silicon Valley Bay Area based group so far; I would like to make these people … (4 comments)

giving: 7 Weapons You Need In Any Sales Call: Jeffrey Gitomer's Newsletter Your Advantage For Free - 08/12/08 11:36 AM
Jeffrey Gitomer sales guru and networking expert produces a fantastic newsletter rich with tips, strategies, and common sense advice. The following is Jeffrey's 7 weapons you "need to arm yourself with" in a sales call. The message is designed for corporate sales people aka B2B but this should be a tool you can add to your strategy in order to be as professional as possible-in my opinion.
Here’s what you need to arm yourself with to be ready for the sale:1. Print their website information that you can impact. The pages that frame your ideas for how your product or service … (8 comments)

giving: Surviving When Your Business Is Slow, Interrupted, or Non Existent - 08/10/08 12:59 PM
The following is a quick reminder but still powerful article by author Susan Hanshaw. Her message is clear. How does it apply to you?
A reduction in your income may impact many things, including how you perceive yourself, whether you are conscious of it or not. If you have prided yourself on financial success, your ability to feel good about yourself may be impacted as you battle a tough economy.
How to Manage this Challenge:
1.  Remember that a successful life is not all about the money. Look for other non-monetary ways to define success.
     * Are you helping people?
(19 comments)

giving: Realtor Marketing Tip #25: Semantics, Perception, and Reality--How Are You Viewed? - 06/30/08 03:10 PM
The most powerful tip I can give anyone who needs to believe in themselves or someone who needs to be knocked down a peg (been there and done that in both cases) is to understand the difference between the words "expert" and "expertise." In order to build your confidence in your business become an expert or educate yourself further which will raise your level of expertise.
Are You a Expert?
The word expert is bandied about and utilized far to often and out of context. It makes the person claiming to be an expert look foolish if they do not understand … (9 comments)

giving: How Do You Meet-Network With The Most Powerful People In Your Area: Non Profit Charity Organization's Powerful Client List - 06/13/08 07:28 PM
In what has long been a high society secret some of the greatest most influential connections can be made while you are performing a great service to your community: charity volunteering.
Simply put associations, non profits, charities, and foundations solicit community business and political leaders for help. The list of volunteers is often a Who’s Who of your area. The help comes in fund raising as well as “substance factor” mentoring.
How Does This Benefit Me?
If you are looking for a place to network and meet your community leaders, business stalwarts, and possible networking partnerships, then volunteering at a well … (13 comments)

giving: A "Preacher" With An Uncommon Mission: Spreading The Word On The Street--How Can We Help? - 05/24/08 08:10 PM
Note: Active Rain Members If you would please read this article PLEASE follow the link "Vincent Pannizzo" to see pictures of Vincent, his home, and a podcast of one of his sermons. Thank you kindly, dean guadagni
Imagine you are a history scholar, young father and newly wed in your 30’s, pushing hard for your doctorate from one of the leading universities in the world–and then it happens. You read an old version of the bible and you are blown away.
The experience is life changing and the transformation you embark upon begins with you leaving your doctorate studies for a … (2 comments)

 
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Dean Guadagni

San Rafael, CA

More about me…

Inner Architect; Inner Architect Media

Office Phone: (415) 410-7524

Cell Phone: (410) 410-7524

Email Me

Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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