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google: QR Code Campaign Failures: 7+ Questions to Answer Before Launching - 11/13/11 01:04 PM
Do you plan to utilize QR codes in your marketing program? If you do the following are some solid steps to consider when implementing your QR code campaign into your marketing mix.
Questions to Consider for Your QR Code Campaign
1. Security: more articles are being written about malware that has been designed to completely disable your smartphone. Before creating your QR code campaign, research QR code security so that you can assure your consumers that they will remain malware free
2. Plan Your Goal(s): what do you want your QR codes to do for your business? Do you want them … (6 comments)
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google: Google Games It's Own System: Why You Must Launch a Google+ Presence - 11/12/11 11:46 AM
This is not a tutorial, how-to piece, case study, or opinion. The following is reality and what I noticed immediately after launching my personal profile on Google+. There is one reason why you must launch a Google+ personal profile or business page: search engine optimization.
Google+ Bias
The shocking and disturbing truth about Google, the search engine, is their bias toward indexing their own products in search engine results pages aka SERPS. Although never disclosed, many SEO experts have identified a number of algorithmic characteristics that help or hurt your search rankings on Google. One of the most important factors is … (11 comments)
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google: Google's +1 The First Social Search "Like" Button for SERPS - 04/03/11 02:36 PM
It has been said that Google’s strength in maintaining their stranglehold over the lucrative search market is to build “moats” around that business. The moats are the free applications and tools that Google provides as ways to continue to add value. Part of that value is to ensure that Google’s search engine remains the number one place for consumers to find information. Social Search & Facebook
The biggest threat to Google’s dominance is social search: search that relies upon real time information. With the massive social graph being accumulated on Facebook, Google has no chance but to begin to integrate social … (2 comments)
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google: Find Everything New for Google at Google New - 03/22/11 05:45 PM
Are you still fumbling around trying to keep up with all the new products and services Google offers? If you can’t seem to find everything all in one place, here’s a tip- Google built it. The “it” in this case is a new site called Google New. Tech expert Emily Chang summed it up best “Google seems to release a new product every week so they’ve created a site that’s the one place to find everything new from Google.”
Google New Tagline: “The one place to find everything new from Google.” They aren’t kidding either. The site is packed with … (8 comments)
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google: Is Google Reading Your Gmail? - 02/20/10 05:15 PM
Who is Dave Winer? Dave Winer is an expert technologist and one of the most important blogging Web 2.0 pioneers in history. He is also the man who takes on Google in “Google did something seriously wrong” a scathing report on Google’s rollout of Buzz and subsequent privacy breach. The following are excerpts, questions, and assertions from Dave that are difficult to ignore.
Google Buzz: What Happened?
“When Google rolled out Buzz last week they activated an unknown number of users and chose people for them to follow automatically based on who they email most frequently with. Presumably these people had … (7 comments)
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google: Real Time Search: Seachange In How We Find Information - 02/09/10 02:12 AM
A Seachange In How We Find Information: Real Time
The coming wave of change in search is real time search. Pat Kitano principle at Domus Consulting Group LLC and many top thought leaders in the social media space have been announcing the coming transformation. In one of the most important articles to date about real time search, 4 Tech Trends You Must Understand To Be An Effective Marketer, Elyssa Pallai outlines 4 key trends to watch out for in the coming change:
Information Sharing Viral Opportunities: Social networking sites like Facebook and Twitter have become “a key link in the … (0 comments)
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google: Do You Know Google? 20 Facts That Will Surprise You - 09/14/09 10:30 AM
FoxNews , Post Tribune, & The Courier News published this deansguide article 9-8-09
Google is the most influential force behind the proliferation of social media. Yet many of us think we know everything or close to everything we need to know about Google. In an eye opening article by Search Engine People’s Ruud Hein “20 Things You Don’t Know About Google” you can learn something new and in most cases be very surprised at what you did not know. Here is Ruud’s list and my impressions.
20 Google Facts
1. Adwords accounts for 99% Google’s annual revenue; dg: that seems obvious … (4 comments)
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google: Google Tip: Search on Social Networks - 07/14/09 11:39 AM
Courtesy Google.com
Ever wonder how to quickly find a person or company on a social network? There are many ways to do this yet there is one that will return information about people or companies within a niche: Google. After you have gone to the directories of social networks, for example Wefollow, try the following simple Google Search.
Google Search Social Media
Begin your search on Google Input the business, industry, or niche you are searching After your business, industry, or niche type in “site:____” Example of a Google Search on Twitter
If you wanted to find the number of … (0 comments)
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google: Google Search Tip #1: Find Someone on a Social Network - 07/13/09 10:44 AM
Ever wonder how to quickly find a person or company on a social network? There are many ways to do this yet there is one that will return information about people or companies within a niche: Google. After you have gone to the directories of social networks, aka Wefollow, try the following simple Google Search.
Google Search Social Media
Begin your search on Google Input the business, industry, or niche you are searching After your business, industry, or niche type in "site:____" Example of a Google Search on Twitter
If you wanted to find the number of Wineries in Napa Valley … (0 comments)
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google: Google Maps Takes on Zillow: The New Threat in Real Estate? - 07/11/09 01:30 PM
Zillow.com and Trulia.com have been breakthrough sites that allowed consumers social media functionality in finding listings, property values, and information down to the neighborhood level. Real estate world meet your new neighbor: Google Maps. In a solid article outlining the new Google move Searchengineland.com’s ,“Land Grab: Google Expands Real Estate Listings” announces the “new kid on the block.” According to writer Matt McGee: “Google has expanded its real estate listings and added extra search functionality for users to find property listings in.”
New Search Feature
In the old version of Google Maps, the search function would return basic information such as … (2 comments)
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google: Case Study of Conversational Search: Why Twitter Could Bring Down Almighty Google - 03/18/09 11:26 AM
The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted information, possibility of immediate communication, and feedback.
The following is a retrospective look at our original Twitter case study that highlighted David Murray’s successful job search utilizing Twitter.com as his main tool. Within … (0 comments)
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google: Google's Project 10 to the 100th: A Contest for Humanity-And $10,000,000 - 09/25/08 04:48 AM
Google's latest and most amazing idea to date is their contest Project 10 to the 100th. The project is named after the term for 10 to the 100th power aka Googol--ring a bell? This contest gives you the opportunity for fame, fortune, and the right to say that you helped more people than most anyone on the planet!
What is This?
A: " Project 10100 (pronounced "Project 10 to the 100th") is a call for ideas to change the world, in the hope of helping as many people as possible."
What is the Object?
A: Present an idea that is beneficial … (6 comments)
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google: Profile Placement Strategy Comes With A Cost: 1 Big Reason Why You Should Write A Blog - 09/03/08 12:06 PM
Reputation management is a concern for all Realtors and businesses. In my last article I explained one powerful strategy to help remove unwanted or unwarranted information from your top 2 pages of a Google search query on your business or surname.
The Profile Placement strategy is great if the following exists:
1. You don't have a well traffic'd blogsite of your own
2. If you are in a hurry to bury any bad information
3. If you feel completely vulnerable to unwarranted reviews
4. You are not going to spend the time to establish your own stand alone blog--ever
5. You … (0 comments)
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google: Realtors Manage Your Online Reputation Through Profile-Bio Placement - 09/02/08 11:20 PM
Defending your online reputation is a key element in establishing your ability to capture the top 2 pages of a Google search engine query for your business or surname. The goal is for you to capture the top 10 positions on page one of a Google search. You want your own writing, web site, blog site, and positive reviews to show up first when a search is performed.
Strategy of Defense
By precisely crafting and posting your profile onto the major Web directories or social media networking sites, you will begin to leverage the Google SEO “juice” for those sites. In … (20 comments)
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google: Google Help Center: A Realtor's Internet Admin In A Box - 08/24/08 10:50 AM
Google Help Center should be every Realtor's first tool of engagement when learning the basics of search, advanced search and a beginners lesson on what Google is and what it can provide your business. First the link to the Google Help Center. The following links will help you utilize new tools and learn more about Google.
1. Learn About Google's Products, the Company, Advertising, and the Blog
2. Google Web Search Features is a massive list of helpful free tools and information
Everything from Book Search to Q&A to Web Page Translation or Who Links to You are included. There are … (10 comments)
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google: Google Updates “Keyword Tool”: “Significantly Improve Your Keyword Research Ability” - 07/24/08 05:26 PM
Google’s Adwords “Keyword Tool” is one of the cool relatively new tools you can utilize when formulating your keywords, keyphrases, and longtail search terms. A simple tool to utilize, Keyword Tool is like having a brainstorming session or idea think tank consulting firm at your finger tips.
The Cool Features: How Would You Like To Generate Your Keywords?
1. Option #1: Descriptive words or phrases; choose this option when searching for keywords like “green tea”
2. Option #2: Website content: choose this option to find website keywords like www.deansguide.wordpress.com
Pick Your Language
Mind boggling extensive list of languages from Urdu … (4 comments)
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google: Learn From Google: Your Competitive Advantage - 07/16/08 11:24 AM
The New York Times article July 7, 2008 "Google, Zen Master of the Marketplace" in their Business "News Analysis" section teaches a very important lesson that all Realtors can benefit from if they adopt the following mantra:
The source of Google's competitive advantage is learning by doing--Hal R. Varian, Google chief economist
Learning by Doing
Similar to Nike's long time running ad "Just Do it" my interpretation of Google's ". . . learning by doing" is the process in which Google has created their "unfair advantage" and differentiating factor in their market
How Do You Learn by Doing
1. Blogging: … (10 comments)
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google: Diagnostic Test #1 Reputation Management: Do You Know What Happens When Someone Googles Your Name? - 07/07/08 01:06 AM
Simplicity is not only effective it is the core of any analytical investigation into a business process. One of the most important processes today is your reputation management-online. One of the easiest yet most under utilized methods of repuation management is to Google your own name.
Surname Search
If you Google your name you get a clear idea of who occupies the top 10 spots on a page one search for you.
Note: If you have a very common name like Jim Smith it is nearly impossible to find your own identity unless you add something as a differentiating factor. Consider … (2 comments)
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google: SEO Starter's Kit: Identify Your Keywords, Keyphrases Then Build Your Blog - 07/05/08 12:50 PM
I am not a SEO expert nor do I claim to be one-but I do have SEO expertise. The following article is a beginners primer in understanding how to identify keywords, keyphrases, Shorthead and Longtail phrases, and how to create your list in order to begin building your blog. For those who are way beyond me and this article's subject matter my apologies. For the rest of us, it behooves you to really learn more about this critical piece of blog building strategy-BEFORE you launch your site.
Keyword discovery is all about testing and combining, searching and analyzing, and using your … (11 comments)
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google: Google Base: Realtor’s Free Listing Tool, Lead Generator, Product Promotion Machine - 06/27/08 08:11 PM
Google Base “Shopping Bag” icon
If you do not want to take on the task of establishing a blog or website there still is a method to get your information listed in Google search results: Google Base. For Realtors this could be a key tool in listing your properties.
What is Google Base?
1. According to Google “Google Base is a free Google service that allows you to publish virtually any kind of information for inclusion in Google search results”
2. According to the blog chiefexecutive.wordpress.com’s, a UK site, article “Google has changed-have you?” Google Base allows a business … (16 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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