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google search: 7 Social Media Statistics Signaling the Future: Are You Ready? - 11/06/11 01:09 PM
For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same consumer audience, influencing sales for their brands, and creating a life time value metric that only comes with long term concerted marketing efforts within the social channels. … (0 comments)
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google search: Google's +1 The First Social Search "Like" Button for SERPS - 04/03/11 02:36 PM
It has been said that Google’s strength in maintaining their stranglehold over the lucrative search market is to build “moats” around that business. The moats are the free applications and tools that Google provides as ways to continue to add value. Part of that value is to ensure that Google’s search engine remains the number one place for consumers to find information. Social Search & Facebook
The biggest threat to Google’s dominance is social search: search that relies upon real time information. With the massive social graph being accumulated on Facebook, Google has no chance but to begin to integrate social … (2 comments)
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google search: Google Instant Increasing Your Productivity - 11/13/10 02:42 PM
Google’s new “toy” is a creation from the heart of their expertise and not another attempt at building a social network from scratch. Mashable’s iconic founder Pete Cashmore reports that ” Google Instant Search, which displays live search results as soon as you begin typing, provides results before a query is complete. By removing the need to hit the “enter” key, Google claims users will save two to five seconds per search. Two (2) to five (5) seconds does not sound like a lot until you extrapolate that time loss over the course of a work day of online searches.
… (5 comments)
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google search: Personal Search Engine Introspectr: Track Your Social Media Footprint - 11/05/10 03:18 AM
A personal search engine that keeps track of your social footprint for future reference? It’s here in Introspectr.com. Introspectr’s motto: “Stop searching, start finding. Introspectr makes it easy to find messages, documents, and links from every part of your online life.”
Introspectr Basics
Provide Introspectr access to your Twitter, Facebook, and Gmail accounts Introspectr indexes your Twitter, Facebook, and Gmail messages along with links and attachments Search with any term and the results returned are your past Twitter tweets, Facebook messages, and or emails related to your search term(s) … (3 comments)
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google search: Real Time Search: Seachange In How We Find Information - 02/09/10 02:12 AM
A Seachange In How We Find Information: Real Time
The coming wave of change in search is real time search. Pat Kitano principle at Domus Consulting Group LLC and many top thought leaders in the social media space have been announcing the coming transformation. In one of the most important articles to date about real time search, 4 Tech Trends You Must Understand To Be An Effective Marketer, Elyssa Pallai outlines 4 key trends to watch out for in the coming change:
Information Sharing Viral Opportunities: Social networking sites like Facebook and Twitter have become “a key link in the … (0 comments)
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google search: Google Tip: Search on Social Networks - 07/14/09 11:39 AM
Courtesy Google.com
Ever wonder how to quickly find a person or company on a social network? There are many ways to do this yet there is one that will return information about people or companies within a niche: Google. After you have gone to the directories of social networks, for example Wefollow, try the following simple Google Search.
Google Search Social Media
Begin your search on Google Input the business, industry, or niche you are searching After your business, industry, or niche type in “site:____” Example of a Google Search on Twitter
If you wanted to find the number of … (0 comments)
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google search: Conversational Search; The Biggest Challenge to Google Yet - 05/07/09 06:20 PM
The most exciting and important challenge to Google's search supremacy is the concept of conversational search. Conversational search is based not on sites indexed via a secret algorythm but rather by what is being talked about, what is trending hot topics, and how those conversations return value immediately to the searcher. The idea that search can instantly help you network, meet, engage, and move forward with people is a fantastic development. One of the best search tools for this type of interaction is Twazzup.com.
In Louis Gray’s well written post “Twazzup Takes on Twitter Search to Make Sense of Real Time … (0 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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