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hard sell: Twitter Strategies: 4 Ways Twitter Could Eliminate DM Spam - 11/17/09 11:42 AM
In our last article “Twitter Strategies: 7 Day Waiting Period on Direct Messages” we described 3 methods to curb or eliminate DM spam. The following list are four more ways to eliminate DM spam on Twitter like the example below:
4 Ways Twitter Could Eliminate DM Spam
Crowdsourcing Court: Twitter users vote on the guideline of penalties awaiting a company or individual who is found guilty of spamming the Twitter network. Base it on Dell’s Ideastorm crowdsourcing site Eliminate Links: disallow the use of links in any DM messages with the hope that spammers will no longer see the benefit … (5 comments)
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hard sell: Social Media Mistakes: #1 Offenders Affiliate-MLM Marketers - 07/24/09 03:40 PM
What is your social media, marketing or sales pitch pet peeve? Is there anything worse than over taxation, misrepresentation by politicians, horrible reality shows, celebrities with no talent, or interruption marketing? Yes there is one: Interruption solicitation. What is this Interruption Solicitation and how does it work? The following is a description of what I consider the worst type of hard sell marketing sales pitch known to man: Black Hat Marketing.
Black Hat Marketing: Interruption Solicitation
Intrusion or interruption phone call for marketing or sales purposes Solicitation to join, buy, or listen to an offer Unclear message that has no detail, … (0 comments)
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hard sell: 5 Networking Mistakes That Hurt Your Business - 01/20/09 07:37 PM
One of the most unproductive time wasting traps that Realtors can, and do, fall into is attending networking events without a plan, without a clue to who they wish to meet, and without qualifying the event’s effectiveness. Networking is the lifeblood of a Realtor’s business but in many cases this important function of lead generation and business synergy is relegated to low level status. Here are 5 common errors to avoid in networking:
1. “ROE”: Return on Effort aka Is this event worth the effort and time expenditure vs the return? Qualify each event to answer this question. Very few Realtors, … (2 comments)
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hard sell: 4 Mistakes Realtors Make on Twitter: 4 Solutions to the Mistakes - 11/17/08 02:54 PM
Free Twitter Strategy Chart courtesy of Paul Gram’s Websitesuccessdoctor.com
Twitter.com is quickly becoming one of the most useful, fastest growing social media tools available today. Anyone from entrepreneurs to large corporations can utilize twitter to gain exposure, push out their message of value, research, learn, and network. Yet a large number of twitter advocates are making the most basic mistake in social media which is costing them valuable opportunities and slowing their desired results.
#1 Mistake to Avoid: Collecting Numbers
Stop collecting and start connecting! Too many people view twitter as a place to collect followers or create impressive … (7 comments)
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hard sell: Realtor "Tom": The Open House From Hell and How To Avoid It - 09/22/08 06:24 PM
In my last post, "What Is Your Answer To A Call-In Question: "Hi, Can You Tell Me The Listing Price For. . . ", I described the less than perfect saga of Realtor "Tom" and his phone etiquette. Feeling curious, I decided to attended Realtor Tom's Open House yesterday. As you well remember, Realtor Tom was a hard sell, information puke, Features spewing machine. He never listened, did not seem to care to connect, nor did our "hero" Tom seem to understand what it is that makes a successful Realtor-on the phone. Could he be that bad in public too? Here … (15 comments)
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hard sell: What Is Your Answer To A Call-In Question: "Hi, Can You Tell Me The Listing Price For . . . ?" - 09/20/08 01:44 PM
This morning I called an agent to find out the listing price of a condo in my condo complex. The longtime resident is a good guy and I wanted to compare prices with some of the other properties as a measure for our market. When I called the agent I asked the question: "Hi, Tom can you tell me the list price on 123 Main St?"
The answer I received made me think of a few things I want to share with you since I am a consumer and NOT an agent.
Questions Are Not Buying Signals
1. Asking a question … (20 comments)
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hard sell: Networking Etiquette "Do's" 8 Tips To Understand - 09/01/08 02:23 PM
Networking has some basic common sense do's and dont's. Instead of assuming you understand the etiquette behind networking lets look at the list of 9 Do's you should understand and consider before attending an event.
1. Do dress for success: the better you look and feel the better the perception you make with your first impression
2. Do show up early or at least right on time: if you are late you can not get a sense for the crowd or locate on specific individual you wish to meet. In turn it looks bad if you show up late and … (7 comments)
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hard sell: 5 Steps To Identify Your "Value Give Away" For Networking Success - 08/27/08 11:43 AM
In a follow up to my August 25 post on finding your value give-away, the following article is a more indepth look at the 5 Steps to identifying your value.
Hard sales tactics adopted and utilized by most people in their strategies to network online and in the real world fall decidedly flat in an effort to create business relationships that lead to referral business. The 30 second elevator pitch, the blatant sales pitch, the product and services feature-benefit dump, a lack of listening skills, and the "work the room" mentality are giving way to a new much more effective strategy: … (2 comments)
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hard sell: Networking's 10 Things To Avoid That Will Surprise You - 08/19/08 12:04 PM
“The #1 biggest mistake people make when networking is the Hard Sell”
Today a question came up in Susan Hanshaw’s career and transition workshop presented to the Marin Professionals Association in San Rafael, California. It was one of the biggest questions on everyone’s mind:
“What’s the best way to network?”
Before we examine the best method(s) to network and how to define networking, let’s identify the #1 biggest mistake people make when networking: The Hard Sell
Networking is not:
Selling yourself, your products, or your services Not "puking" your 15-30 second elevator pitch all over … (46 comments)
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hard sell: Networking Keynote Part 1: 3 Tips To Networking And A "Super Hero" Story - 08/14/08 12:32 AM
Networking Keynote Notes
Intro: How many speakers have you listened to who have begun their presentations with a joke? The obligatory, in their mind, joke. The joke meant to build rapport with the audience while providing a human element to the otherwise stiff speaker--that joke.
I AM NOT GOING TO TELL YOU A JOKE. I am a bad joke teller but I can tell a story
Instead I am going to help you network the right way by:
1. Describing the #1 biggest mistake most people make when networking
2. Offering the best method to win new networking relationships
3. … (9 comments)
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hard sell: "The Hard Sell Is Dead": Explaining The New Sales "Paradigm" In Real Estate - 07/14/08 02:05 PM
The era of real estate hard sell tactics, cold calls, badgering email spam campaigns, and endless (Non-targeted) advertising is coming to a painfully slow end as many Realtors are beginning to painfully understand. The new paradigm shift and strategies, not tactics, are best described in Pat Kitano’s “The Hard Sell is Dead-Slideshow.”
The “Old Way”
1. Call to Action- Realtor attempts to force prospect to make decisions that require a definite action
2. Endless Ads- Always having an advertisement, usually the exact same ad, in as many places as possible
3. Spam- Everyone is a potential client actions of email spam, … (8 comments)
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Dean Guadagni
San Rafael,
CA
More about me…
Inner Architect; Inner Architect Media
Office Phone: (415) 410-7524
Cell Phone: (410) 410-7524
Email Me
Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance.
We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers.
This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).
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